Panel Discussion: Developing and validating a pack without moving: what are the solutions

Serge Odof, Director, ESIReims 

Julien Romdane, POS & Packaging Development Manager, Havana Club – Pernod Ricard

Olivier de Lataulade, Color&Finishing Master Expert – Glass Master Expert, L’Oréal, L’Oréal 

Franck Hennebelle, President and Founder, Color Grail 

Emmanuel Soudan, Beauty General Category, Eurostampa 

This session will highlight some of the digital technical solutions that exist or are being developed. The aim of this session is to provide marketing with the tools to see the final product upstream.

Then here are the 3 angles of approach, in relation to this theme, agreed upon:
Implementing new ways of working: such as making proofs, several versions in different places, validating -> it costs more, and it takes much more time
New tools to manage remotely for a common colour rendering whether in Paris, NY or Shanghai so that everyone sees the same thing, and validate the same thing remotely
What developments are we moving towards? Local digital prints (sort of laboratories set up at 1h30/2h, etc.)

The conference will be held in French with translation into English.

My session:

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