PR Service Graphique

Passing on expertise

Blotters, cards, gift boxes, red envelopes,
shopping bags, flowers and even snow globes
take pride of place in the Courville-sur-Eure
company’s display cases.
High quality graphics and visual style have
always been its signature, from Petra Roth’s
first designs that fuelled the expansion of PR
Service Graphique, the company she founded
in 1989, to recent projects by her two former
colleagues who have been at the helm since
October 11th 2017.
It goes without saying for long-standing and
new clients alike: the benchmark company’s
core values have certainly been passed onto
the new managers Kevin Lahanque and his
partner Xue Yang. How have they managed
to keep this unique expertise alive to meet
the luxury market’s needs? Explanation from
K. Lahanque: «Drawing on my Master’s degree in
packaging design, 2 years of experience in China (and
6 years with Petra – at least 4/6 times a year) and my
professional commitment to Petra since 2011, I naturally
accepted her transfer offer when she wanted to fulfil
more personal projects.
For a CEO as involved as she is in her business’s
success, it was important that she knew the company
would be in good hands with committed colleagues
who understood the inner workings and vision. Our
goal is to secure longevity and growth through new
projects and in-depth management whilst staying true
to the company’s soul. We regularly communicate with
Petra and for her, she’s safe in the knowledge that she’s
managed to pass on what she so brilliantly achieved.»

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