Perspectives 2025

Expert insight into the year ahead in packaging design, innovation and sustainability

Just like at our event, in these pages we bring together some of the most influential innovators and designers in international packaging.

We asked them to share their outlook on the key packaging issues for the year ahead – as well as their hopes for the sector and their advice for up-and-coming packaging designers.

CONTRIBUTION OF INFLUENTIAL INNOVATORS FROM BRANDS SUCH AS

Change must happen at industry level to offer solutions that are both uniform and accessible to consumers

Alexandra Ferré, Head of Impact & CSR

 Yves Rocher 

The home market offers fertile ground for innovative creations

Fabien Leclercq, Primary Packaging Make-up, Home & Skin Care Director

Puig 

It is not just about reducing waste; it is about reshaping consumer mindsets on reuse

Lisa Meade, Head of
Structural Packaging

Kingfisher