COACH PLATINUM is adorned by silver and leather, remembering the brand’s codes. Shiny translucent metallization covers the glass bottles, highlighting the curves and the embossed logo. The translucency of this decoration is particularly difficult to achieve. Nevertheless, PRAD met the challenge, demonstrating once again its know-how in the metallization of glass and aluminum containers, made in France.
“The PLATINUM bottle fully illustrates PRAD’s core business. Each project involves the laboratory and production teams. We are proud being able to meet the brands’ expectations, translating their ideas into finished products. For PLATINUM, the challenge was to achieve a perfect and regular intensity since the silver metallization had to maintain a certain transparency. “

Translucent metallization for “I Want Choo Le Parfum” by Jimmy Choo/Interparfums
The PRAD workshops metallized the iconic bottle in TRANSLUCENT gold. The material and light effects reveal the boldness and glamour of the Jimmy Choo brand. Aesthetic and virtuous PRAD’s chemical