Hennessy is « The Official Spirit of the NBA” and have a global partnership with the NBA. More than 74 country are playing this partnership through limited editions bottles Hennessy x NBA. But Hennessy wanted to grow this partnership and explore every aspect of it, the brief was to be present in nightclubs with impactful/bespoke glorifier that highlights our bottle with basketball codes.
This is a Masterbrand collaboration so we needed to be able to fit a VS/ VSOP and XO bottle on it. So we added a base to fit XO bottle, as it has a very unique shape.The glorifier was inspired by the line of a basketball, it is very easy to carry in a crowded environment like a nightclub, and it is low weight. the lighting is one of the best we have in a visibility tool.