{"id":328462,"date":"2023-12-01T16:14:28","date_gmt":"2023-12-01T15:14:28","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/luxury-e-commerce-customer-engagement-through-packaging-from-logistics-to-product-unpacking-requiring-appropriate-packaging\/"},"modified":"2024-01-16T14:54:25","modified_gmt":"2024-01-16T13:54:25","slug":"luxury-e-commerce-customer-engagement-through-packaging-from-logistics-to-product-unpacking-requiring-appropriate-packaging","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/luxury-e-commerce-customer-engagement-through-packaging-from-logistics-to-product-unpacking-requiring-appropriate-packaging\/","title":{"rendered":"Customer engagement in the age of sustainability in luxury retail"},"content":{"rendered":"\n<p>Moderator: Claire Domergue, Editor-in-Chief, Luxus Plus\nNicolas Martin, Sustainable Store Planning Manager, LVMH\nJeremy Alonso, Head of Eco Innovation &#8211; GUERLAIN &#8211; LVMH\nPascal Legrand, Directeur Marketing et Developpement, Arvato<\/p>\n\n\n\n<p>Luxury shoppers want products that are creative, sustainable and respectful of the environment. But it&#8217;s the whole buying journey that needs to meet this need, from the moment they arrive in the shop, through the packaging to the product itself. This strong attraction to ecological sustainability is also expressed in the desire of luxury consumers for a superior experience, one of the fundamental pillars of luxury.<\/p>\n\n\n\n<p>The world&#8217;s luxury giants have thus adopted an ambitious sustainable development strategy that is reflected at every point of contact (merchandising, packaging materials, lighting, transport, logistics, etc.). By committing their brands to the fight against climate change, the luxury leaders are responding to the emerging demands of their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moderator: Claire Domergue, Editor-in-Chief, Luxus Plus Nicolas Martin, Sustainable Store Planning Manager, LVMH Jeremy Alonso, Head of Eco Innovation &#8211; GUERLAIN &#8211; LVMH Pascal Legrand, Directeur Marketing et Developpement, Arvato Luxury shoppers want products that are creative, sustainable and respectful of the environment. But it&#8217;s the whole buying journey that needs to meet this need, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_titles_title":"Circular Economy Stage | Zoe Truchy, Mondi Group","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Circular Economy Stage | Zoe Truchy, Mondi Group","_seopress_social_fb_desc":"Zoe Truchy invests her long-standing passion for paper in Mondi\u2019s premium design paper range, PERGRAPHICA\u00ae. She loves accompanying these beautiful papers on a creative journey, admiring the blank sheets grow into stunning creative design, premium publishing, and luxury packaging projects. British born, her career in marketing and communication has taken her across Europe in different roles, developing her strong bond to paper, luxury packaging, stationery, and books. She spent 17 years in France, before joining the Mondi team in Vienna, Austria in 2019.","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Circular Economy Stage | Zoe Truchy, Mondi Group","_seopress_social_twitter_desc":"Zoe Truchy invests her long-standing passion for paper in Mondi\u2019s premium design paper range, PERGRAPHICA\u00ae. She loves accompanying these beautiful papers on a creative journey, admiring the blank sheets grow into stunning creative design, premium publishing, and luxury packaging projects. 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