{"id":330861,"date":"2023-12-11T11:36:23","date_gmt":"2023-12-11T10:36:23","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/keynote-the-impact-of-neuroscience-on-design\/"},"modified":"2024-01-16T15:00:44","modified_gmt":"2024-01-16T14:00:44","slug":"keynote-the-impact-of-neuroscience-on-design","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/keynote-the-impact-of-neuroscience-on-design\/","title":{"rendered":"Keynote: The impact of neuroscience on design | Jeremy Lindley, Diageo"},"content":{"rendered":"\n<p>Jeremy Lindley, Global Design Director, Diageo <\/p>\n\n\n\n<p>How do the messages our eyes send to the brain get interpreted? Why do some images have such rich meanings to us? How does recognition and attention work? Delving into semiotics, neuroscience and heuristics, This talk explores how designers are improving their work by understanding how the brain works.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeremy Lindley, Global Design Director, Diageo How do the messages our eyes send to the brain get interpreted? Why do some images have such rich meanings to us? How does recognition and attention work? Delving into semiotics, neuroscience and heuristics, This talk explores how designers are improving their work by understanding how the brain works.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Future Innovation Forum | Keynote: The impact of neuroscience on design","_seopress_titles_desc":"New for 2024, the Future Innovation Forum will give you an insight into the latest strategies and opportunities for innovation in packaging development. From smart packaging solutions and interactive designs to augmented reality, AI, smart labelling and more, you&#039;ll witness first-hand the transformative power of innovation - and meet the innovators who are creating smart packaging.","_seopress_robots_index":"yes","_activity_time_start":"11:00","_activity_time_end":"11:30","_activity_date":"2024-01-18","_activity_price":"0","footnotes":""},"edition":[744],"location":[775],"track":[],"activity_type":[433],"class_list":["post-330861","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-speakers-2024","location-future-innovation-forum-2024","activity_type-design-en"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/331677"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/330861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/330861\/revisions"}],"predecessor-version":[{"id":340271,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/330861\/revisions\/340271"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=330861"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=330861"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=330861"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=330861"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=330861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}