{"id":330887,"date":"2023-12-11T11:48:06","date_gmt":"2023-12-11T10:48:06","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/the-new-paradox-of-beauty-category-redefining-the-new-branding-principles\/"},"modified":"2023-12-11T11:49:13","modified_gmt":"2023-12-11T10:49:13","slug":"the-new-paradox-of-beauty-category-redefining-the-new-branding-principles","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/the-new-paradox-of-beauty-category-redefining-the-new-branding-principles\/","title":{"rendered":"The new paradox of beauty category: Redefining the new branding principles"},"content":{"rendered":"\n<p>Christophe Prad\u00e8re, Founder BETC Design &amp; CEO BETC Asia<\/p>\n\n\n\n<p>In this insightful presentation, Christophe will explore the essence of the beauty design industry, spotlighting pioneering designs that challenge traditional principles crafted by bet design. Within the broader context the new paradox of the beauty category: redefining the new branding principles illuminates the transformative journey of the beauty design industry. Together, we aim to push past established limits by defining three key paradoxes: consciousness &amp; indulgence; tradition &amp; innovation; efficiency &amp; safety. By these paradoxes we want to see how it impacts on brand identity trends and on new brand concept development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christophe Prad\u00e8re, Founder BETC Design &amp; CEO BETC Asia In this insightful presentation, Christophe will explore the essence of the beauty design industry, spotlighting pioneering designs that challenge traditional principles crafted by bet design. Within the broader context the new paradox of the beauty category: redefining the new branding principles illuminates the transformative journey of [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Pentawards Design Stage | The new paradox of beauty category: Redefining the new branding principles","_seopress_titles_desc":"Organised by Pentawards, the world&#039;s leading community of packaging designers, this new stage will inspire you by providing an insight into the design principles, techniques and trends that drive excellence in packaging - from bold, minimalist designs to eco-friendly packaging solutions and experiential packaging.","_seopress_robots_index":"yes","_activity_time_start":"10:30","_activity_time_end":"10:55","_activity_date":"2024-01-17","_activity_price":"0","footnotes":""},"edition":[744],"location":[774],"track":[],"activity_type":[],"class_list":["post-330887","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-speakers-2024","location-pentawards-design-stage-2024"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/72984"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/330887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":4,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/330887\/revisions"}],"predecessor-version":[{"id":330897,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/330887\/revisions\/330897"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=330887"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=330887"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=330887"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=330887"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=330887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}