{"id":331468,"date":"2023-12-12T12:08:10","date_gmt":"2023-12-12T11:08:10","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/the-immeasurable-value-of-crafting-desire\/"},"modified":"2023-12-13T11:10:33","modified_gmt":"2023-12-13T10:10:33","slug":"the-immeasurable-value-of-crafting-desire","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/the-immeasurable-value-of-crafting-desire\/","title":{"rendered":"The immeasurable value of crafting desire"},"content":{"rendered":"\n<p>Annelore Vermaercke, Client Services Manager, Wewantmore\r\nSebastian Greffe, Creative Director, Wewantmore<\/p>\n\n\n\n<p>In today&#8217;s highly rationalised and research-led realm of branding, it\u2019s still brands that appeal to the heart that emerge victorious. Let&#8217;s delve into what drives their success and explore the process behind creating and recreating the brands we all want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annelore Vermaercke, Client Services Manager, Wewantmore Sebastian Greffe, Creative Director, Wewantmore In today&#8217;s highly rationalised and research-led realm of branding, it\u2019s still brands that appeal to the heart that emerge victorious. Let&#8217;s delve into what drives their success and explore the process behind creating and recreating the brands we all want.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Pentawards Design Stage | The immeasurable value of crafting desire","_seopress_titles_desc":"Organised by Pentawards, the world&#039;s leading community of packaging designers, this new stage will inspire you by providing an insight into the design principles, techniques and trends that underpin packaging excellence - from bold, minimalist designs to eco-friendly packaging solutions and experiential packaging.","_seopress_robots_index":"yes","_activity_time_start":"15:00","_activity_time_end":"15:25","_activity_date":"2024-01-17","_activity_price":"0","footnotes":""},"edition":[744],"location":[774],"track":[],"activity_type":[],"class_list":["post-331468","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-speakers-2024","location-pentawards-design-stage-2024"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/331662"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/331661"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/331468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/331468\/revisions"}],"predecessor-version":[{"id":331663,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/331468\/revisions\/331663"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=331468"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=331468"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=331468"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=331468"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=331468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}