atherine Lee, SVP, Global Packaging, Design & Sustainability, Kendo Group \nJeremy Lindley, Global Design Director, Diageo \nDai Sanders, Design Manager, Consumer Sector Manager, DCA Design<\/p>\n\n
Products with a strong story around responsibility, whether that\u2019s a reduced environmental impact or a more inclusive design, are receiving positive attention. As both consumers and shareholders are starting to demand more responsible products, this positive attention typically translates into increased sales. Simply put, ethical business is good business. \n<\/p>\n\n
Designing responsible products is, however, not so easy. This talk will tackle the often-challenging issue of perception (how people perceive the impact) and reality (whether impact is genuinely making a difference).<\/p>\n\n
Leading design agency DCA will present the key themes before opening up a panel discussion with industry experts. Panel members will offer their unique perspectives on their area of speciality and discuss the role that design can play in meeting various ESG (Environmental, Social, and Governance) commitments and driving meaningful change.<\/p>\n","protected":false},"excerpt":{"rendered":"
atherine Lee, SVP, Global Packaging, Design & Sustainability, Kendo Group Jeremy Lindley, Global Design Director, Diageo Dai Sanders, Design Manager, Consumer Sector Manager, DCA Design Products with a strong story around responsibility, whether that\u2019s a reduced environmental impact or a more inclusive design, are receiving positive attention. As both consumers and shareholders are starting to […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Beyond changing materials - the path to more responsible design","_seopress_titles_desc":"Hosted by Pentawards, the foremost global community of packaging designers, this exciting event represents a significant milestone. It promises to captivate and inspire by offering valuable insights into the core design principles, techniques, and prevailing trends that define packaging excellence. The spectrum is wide, encompassing everything from daring and sleek minimalist designs to eco-conscious packaging solutions and immersive experiential packaging concepts.","_seopress_robots_index":"oui","_activity_time_start":"14:30","_activity_time_end":"15:15","_activity_date":"2024-01-18","_activity_price":"0","footnotes":""},"edition":[744],"location":[774],"track":[],"activity_type":[433],"class_list":["post-331547","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-speakers-2024","location-pentawards-design-stage-2024","activity_type-design-en"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/331677"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/324480"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/223522"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/331547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/331547\/revisions"}],"predecessor-version":[{"id":340277,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/331547\/revisions\/340277"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=331547"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=331547"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=331547"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=331547"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=331547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}