{"id":414506,"date":"2024-11-29T13:35:49","date_gmt":"2024-11-29T12:35:49","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=414506"},"modified":"2024-11-29T13:35:51","modified_gmt":"2024-11-29T12:35:51","slug":"the-power-of-colour","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/the-power-of-colour\/","title":{"rendered":"The power of colour"},"content":{"rendered":"\n<p>Colour in packaging is a crucial factor in the packaging industry as it significantly influences the way consumers perceive products and make purchasing decisions. Colour is not just an aesthetic choice, it is a psychological tool that communicates messages, arouses emotions and even has an impact on brand recognition and loyalty. In the highly competitive retail landscape, where packaging is often a product&#8217;s first point of contact with consumers, colour plays an essential role in attracting attention, conveying information and influencing buying behaviour.\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colour in packaging is a crucial factor in the packaging industry as it significantly influences the way consumers perceive products and make purchasing decisions. Colour is not just an aesthetic choice, it is a psychological tool that communicates messages, arouses emotions and even has an impact on brand recognition and loyalty. In the highly competitive [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Future Innovation Forum | The power of colour ","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"14:00","_activity_time_end":"15:00","_activity_date":"2025-01-28","_activity_price":"0","footnotes":""},"edition":[924],"location":[932],"track":[],"activity_type":[],"class_list":["post-414506","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-future-innovation-forum-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/428071"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/424781"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/415335"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/415336"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/84918"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/72479"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/414506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/414506\/revisions"}],"predecessor-version":[{"id":414508,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/414506\/revisions\/414508"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=414506"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=414506"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=414506"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=414506"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=414506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}