{"id":434598,"date":"2025-01-15T10:37:48","date_gmt":"2025-01-15T09:37:48","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/making-an-impact-with-luxury-packaging-visually-emotionally-and-sustainably\/"},"modified":"2025-01-15T13:12:30","modified_gmt":"2025-01-15T12:12:30","slug":"making-an-impact-with-luxury-packaging-visually-emotionally-and-sustainably","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/making-an-impact-with-luxury-packaging-visually-emotionally-and-sustainably\/","title":{"rendered":"Making an Impact with Luxury Packaging \u2013 Visually, Emotionally, and Sustainably"},"content":{"rendered":"\n<p>Luxury packaging is all about making a lasting impression. The first step is catching a customer\u2019s eye with colour, texture, and special finishes that attract initial interest. A first touch reinforces their curiosity, as they discover rough or smooth surfaces, relief and details that invite further exploration.<\/p>\n\n<p>Research shows that the right packaging design subconsciously stimulates our senses and emotions: it attracts and retains attention, triggers brain activity, and influences buying decisions. Moreover, customers are increasingly driven by a conscious will to make sustainable choices on their buying journey \u2013 a decision driver that can be seamlessly integrated into packaging designs for even greater impact.<\/p>\n\n<p>Curious? Join us for deeper insights into creating impactful and sustainable luxury packaging solutions on premium uncoated fine papers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury packaging is all about making a lasting impression. The first step is catching a customer\u2019s eye with colour, texture, and special finishes that attract initial interest. A first touch reinforces their curiosity, as they discover rough or smooth surfaces, relief and details that invite further exploration. Research shows that the right packaging design subconsciously [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Cr\u00e9er un Impact avec des Emballages de Luxe \u2013 Visuel, \u00c9motionnel, et Durable","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"13:30","_activity_time_end":"13:50","_activity_date":"2025-01-29","_activity_price":"0","footnotes":""},"edition":[924],"location":[931],"track":[],"activity_type":[],"class_list":["post-434598","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-circular-economy-stage-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/434682"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/434598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/434598\/revisions"}],"predecessor-version":[{"id":434599,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/434598\/revisions\/434599"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=434598"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=434598"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=434598"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=434598"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=434598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}