As economic pressures intensify and sustainability expectations rise, luxury brands face a dual challenge: navigating an increasingly complex environment while continuing to create distinctive and desirable experiences. Packaging is a key lever in this equation, positioned at the crossroads of brand expression, consumer engagement, and new constraints.<\/p>\n\n
In this conference, Fedrigoni will present the key findings of a study conducted with Bain & Company among more than 500 stakeholders across the luxury packaging value chain, and will then put these insights into perspective with its own offering \u2014 from its benchmark product ranges to its most sophisticated creative papers, complemented by a dedicated suite of services \u2014 all guided by a vision that elevates creativity, strengthens customer centricity, and cultivates operational excellence.<\/p>\n\n
The collaboration with Maison Chlo\u00e9 will be presented as a tailored case study, illustrating how a customized packaging approach can strengthen brand identity and differentiation<\/p>\n","protected":false},"excerpt":{"rendered":"
As economic pressures intensify and sustainability expectations rise, luxury brands face a dual challenge: navigating an increasingly complex environment while continuing to create distinctive and desirable experiences. Packaging is a key lever in this equation, positioned at the crossroads of brand expression, consumer engagement, and new constraints. In this conference, Fedrigoni will present the key […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Luxury packaging: resolving the tension between creativity and impact","_seopress_titles_desc":"As economic pressures intensify and sustainability expectations continue to rise, luxury brands face a dual challenge: navigating an increasingly complex landscape while still creating distinctive and desirable experiences. Packaging is a key lever in this equation, sitting at the intersection of brand expression, consumer engagement, and emerging constraints.","_seopress_robots_index":"","_activity_time_start":"11:40","_activity_time_end":"12:10","_activity_date":"2026-02-06","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1086],"track":[],"activity_type":[],"class_list":["post-489200","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-circular-economy-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/489288"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/489284"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/457848"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/489200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/489200\/revisions"}],"predecessor-version":[{"id":489203,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/489200\/revisions\/489203"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=489200"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=489200"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=489200"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=489200"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=489200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}