{"id":489588,"date":"2025-12-04T12:17:35","date_gmt":"2025-12-04T11:17:35","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=489588"},"modified":"2026-01-27T11:00:50","modified_gmt":"2026-01-27T10:00:50","slug":"the-phygital-frontier-packaging-experience-and-the-redefining-of-beauty-retail-session-moderated-by-eva-lagarde","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/the-phygital-frontier-packaging-experience-and-the-redefining-of-beauty-retail-session-moderated-by-eva-lagarde\/","title":{"rendered":"Packaging and consumer experience: when design becomes a lever of desire (Session moderated by Eva Lagarde)"},"content":{"rendered":"\n<p>In the modern beauty landscape, packaging has become a real vehicle for experience. Indie beauty brands are no longer content with simply creating high-performance products: they are designing packaging that tells a story, fits naturally into beauty routines, and makes people want to show it off, share it, and recommend it.<br>Alongside indie brand founders and a major player in cultural trend observation, this panel explores how packaging design influences desirability, engagement, and consumer relations\u2014from the first visual contact to the in-hand experience.<br>Sensory design, inclusivity, sustainability, iconic gestures, and development constraints: discover how to design packaging that is tailored to the real&#8230; and social experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the modern beauty landscape, packaging has become a real vehicle for experience. Indie beauty brands are no longer content with simply creating high-performance products: they are designing packaging that tells a story, fits naturally into beauty routines, and makes people want to show it off, share it, and recommend it.Alongside indie brand founders and [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Packaging and consumer experience: when design becomes a lever of desire (Session moderated by Eva Lagarde )","_seopress_titles_desc":"In the modern beauty landscape, packaging has become a real vehicle for experience. Indie beauty brands are no longer content with simply creating high-performance products: they are designing packaging that tells a story, fits naturally into beauty routines, and makes people want to show it off, share it, and recommend it.\r\nAlongside indie brand founders and a major player in cultural trend observation, this panel explores how packaging design influences desirability, engagement, and consumer relations\u2014from the first visual contact to the in-hand experience.\r\nSensory design, inclusivity, sustainability, iconic gestures, and development constraints: discover how to design packaging that is tailored to the real... and social experience.","_seopress_robots_index":"","_activity_time_start":"09:45","_activity_time_end":"10:30","_activity_date":"2026-02-06","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1086],"track":[],"activity_type":[],"class_list":["post-489588","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-circular-economy-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493876"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493489"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492373"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/330714"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/489588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":4,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/489588\/revisions"}],"predecessor-version":[{"id":494649,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/489588\/revisions\/494649"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=489588"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=489588"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=489588"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=489588"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=489588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}