{"id":492003,"date":"2025-12-19T15:03:25","date_gmt":"2025-12-19T14:03:25","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/keynote-with-diageo\/"},"modified":"2026-01-11T16:42:13","modified_gmt":"2026-01-11T15:42:13","slug":"keynote-with-diageo","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/keynote-with-diageo\/","title":{"rendered":"Innovation Needs Design Leaders, Not Just Ideas"},"content":{"rendered":"\n<p>Innovation isn\u2019t just about ideas\u2014it\u2019s about leadership. Ideas are easy; making them happen is hard. In this keynote, Jo Smith shares insights from a unique career spanning 20 years agency-side and now client-side, revealing why the ability to see both worlds is the ultimate design leadership advantage.<br>Through real-world stories, and practical frameworks, Jo explores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why empathy and translation\u2014not ego\u2014drive innovation design.<\/li>\n\n\n\n<li>How creative bravery needs safety nets to survive.<\/li>\n\n\n\n<li>The power of influencing from the inside to turn ambition into action.<br>Innovation needs design leaders who build bridges, not barriers\u2014and leaders who\u2019ve walked both worlds are uniquely equipped to make ideas happen.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation isn\u2019t just about ideas\u2014it\u2019s about leadership. Ideas are easy; making them happen is hard. In this keynote, Jo Smith shares insights from a unique career spanning 20 years agency-side and now client-side, revealing why the ability to see both worlds is the ultimate design leadership advantage.Through real-world stories, and practical frameworks, Jo explores:<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Innovation Needs Design Leaders, Not Just Ideas","_seopress_titles_desc":"Innovation isn\u2019t just about ideas\u2014it\u2019s about leadership. Ideas are easy; making them happen is hard. In this keynote, Jo Smith shares insights from a unique career spanning 20 years agency-side and now client-side, revealing why the ability to see both worlds is the ultimate design leadership advantage.\r\nThrough real-world stories, and practical frameworks, Jo explores:\r\n\u2022 Why empathy and translation\u2014not ego\u2014drive innovation design.\r\n\u2022 How creative bravery needs safety nets to survive.\r\n\u2022 The power of influencing from the inside to turn ambition into action.\r\nInnovation needs design leaders who build bridges, not barriers\u2014and leaders who\u2019ve walked both worlds are uniquely equipped to make ideas happen.","_seopress_robots_index":"","_activity_time_start":"15:10","_activity_time_end":"15:40","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1088],"track":[],"activity_type":[],"class_list":["post-492003","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-pentawards-festival-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/488255"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492003\/revisions"}],"predecessor-version":[{"id":493102,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492003\/revisions\/493102"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=492003"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=492003"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=492003"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=492003"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=492003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}