{"id":492048,"date":"2025-12-19T15:57:37","date_gmt":"2025-12-19T14:57:37","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/the-beauty-the-curse-of-lean-packaging\/"},"modified":"2026-01-15T13:53:28","modified_gmt":"2026-01-15T12:53:28","slug":"the-beauty-the-curse-of-lean-packaging","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/the-beauty-the-curse-of-lean-packaging\/","title":{"rendered":"The Beauty and the Curse: Unpacking the iconic LEGO Square Box"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"The Beauty and the Curse: Unpacking the iconic LEGO Square Box","_seopress_titles_desc":"For over 90 years, the LEGO Group has turned a simple square box into an iconic launchpad for creativity, imagination, and endless play. Come lift the lid off the LEGO Agency's creative packaging process as we explore the beauty, the\r\nchallenges, and \u2013 yes, the headaches \u2013 of designing inside the box.","_seopress_robots_index":"","_activity_time_start":"11:10","_activity_time_end":"11:40","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1088],"track":[],"activity_type":[],"class_list":["post-492048","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-pentawards-festival-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492029"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492025"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492048\/revisions"}],"predecessor-version":[{"id":493586,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492048\/revisions\/493586"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=492048"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=492048"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=492048"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=492048"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=492048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}