{"id":492470,"date":"2026-01-05T11:15:35","date_gmt":"2026-01-05T10:15:35","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=492470"},"modified":"2026-01-05T11:16:31","modified_gmt":"2026-01-05T10:16:31","slug":"from-concept-to-shelf-how-natulim-meadow-and-ball-brought-meadow-kapsul-technology-to-life","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/from-concept-to-shelf-how-natulim-meadow-and-ball-brought-meadow-kapsul-technology-to-life\/","title":{"rendered":"From Concept to Shelf: How Natulim, Meadow, and Ball brought MEADOW KAPSUL\u2122 Technology to Life"},"content":{"rendered":"\n<p>The packaging industry is rapidly evolving to meet consumer demand for sustainability, functionality, and innovation. At the heart of this transformation is&nbsp;<strong>MEADOW\u2019s KAPSUL\u2122 technology<\/strong>&nbsp;\u2014 a revolutionary format that repurposes aluminum beverage cans into&nbsp;<strong>refillable, reusable dispensers<\/strong>&nbsp;for personal care products.<\/p>\n\n\n\n<p>This panel will explore the journey of bringing this concept to market through the partnership between Natulim, Meadow and Ball in launch of&nbsp;<strong>Natulim\u2019s line of shampoos, shower gels and liquid soaps<\/strong>, powered by&nbsp;<strong>Ball\u2019s packaging expertise<\/strong>&nbsp;and&nbsp;<strong>Meadow\u2019s design innovation<\/strong>. It\u2019s a story of&nbsp;<strong>cross-industry partnership<\/strong>,&nbsp;<strong>standard setting-<\/strong>&nbsp;<strong>sustainable thinking<\/strong>, and&nbsp;<strong>consumer-centric innovation design<\/strong>.<\/p>\n\n\n\n<p><strong>Ball Corporation:&nbsp;<\/strong>Victoria Marletta,<strong>&nbsp;<\/strong>VP Commercial Personal &amp; Home Care<\/p>\n\n\n\n<p><strong>Topic:<\/strong>&nbsp;<em>&#8220;Packaging Innovation Meets Sustainability: Ball\u2019s Role in Enabling MEADOW KAPSUL\u2122\u201d<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of circularity and aluminum\u2019s role in sustainable packaging\u00a0<\/li>\n\n\n\n<li>How we stay ahead in Personal &amp; Homecare to deliver aluminum packaging that meets evolving consumer expectations<\/li>\n\n\n\n<li>Lessons learned from cross-sector partnership<\/li>\n<\/ul>\n\n\n\n<p><strong>Meadow:&nbsp;<\/strong>Victor Ljungberg,&nbsp;CEO and Co-Founder of Meadow<\/p>\n\n\n\n<p><strong>Topic:<\/strong>&nbsp;<em>&#8220;Designing the Future: The Birth of KAPSUL\u2122 Technology&#8221;&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The inspiration behind MEADOW KAPSUL\u2122\u00a0<\/li>\n\n\n\n<li>Technical and design challenges and opportunities in repurposing beverage cans\u00a0<\/li>\n\n\n\n<li>Vision for expanding the format across categories<\/li>\n<\/ul>\n\n\n\n<p><strong>Natulim &#8211;&nbsp;<\/strong><strong>Llu\u00eds Montull Casas is the cofounder and CEO of Natulim<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Topic:<\/strong>&nbsp;<em>&#8220;From Idea to Impact: Launching Natulim Body Wash\u201d<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Natulim chose MEADOW KAPSUL\u2122 for its product launch<\/li>\n\n\n\n<li>Brand alignment with sustainability and innovation<\/li>\n\n\n\n<li>Consumer response and future roadmap<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The packaging industry is rapidly evolving to meet consumer demand for sustainability, functionality, and innovation. At the heart of this transformation is&nbsp;MEADOW\u2019s KAPSUL\u2122 technology&nbsp;\u2014 a revolutionary format that repurposes aluminum beverage cans into&nbsp;refillable, reusable dispensers&nbsp;for personal care products. This panel will explore the journey of bringing this concept to market through the partnership between Natulim, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"10:00","_activity_time_end":"10:40","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1089],"track":[],"activity_type":[],"class_list":["post-492470","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-discovery-zone-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492465"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492459"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492454"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492470\/revisions"}],"predecessor-version":[{"id":492472,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492470\/revisions\/492472"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=492470"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=492470"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=492470"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=492470"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=492470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}