Packaging is one of the most powerful storytelling tools a brand has.<\/p>\n\n\n\n
In this session, Matters To You Studio (MTYS)<\/strong> explores how packaging can move beyond function to become a meaningful brand asset. The Pentawards 2025 Bronze\u2013winning agency,<\/strong> shows how material intelligence, circular design and storytelling can create emotional connection, differentiation and long-term brand value.<\/p>\n\n\n\n Designed for emerging and evolving brands developing new products, first packaging systems or redesigns, this talk offers a design-led perspective on how packaging can communicate purpose from the very first touchpoint.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Packaging is one of the most powerful storytelling tools a brand has. In this session, Matters To You Studio (MTYS) explores how packaging can move beyond function to become a meaningful brand asset. The Pentawards 2025 Bronze\u2013winning agency, shows how material intelligence, circular design and storytelling can create emotional connection, differentiation and long-term brand value. Designed for emerging and […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Packaging as a Storytelling Tool: From Material to Meaning","_seopress_titles_desc":"Packaging is one of the most powerful storytelling tools a brand has.\r\nIn this session, Matters To You Studio (MTYS) explores how packaging can move beyond function to become a meaningful brand asset. The Pentawards 2025 Bronze\u2013winning agency, shows how material intelligence, circular design and storytelling can create emotional connection, differentiation and long-term brand value.\r\n\r\nDesigned for emerging and evolving brands developing new products, first packaging systems or redesigns, this talk offers a design-led perspective on how packaging can communicate purpose from the very first touchpoint.","_seopress_robots_index":"","_activity_time_start":"13:30","_activity_time_end":"13:45","_activity_date":"2026-02-06","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1089],"track":[],"activity_type":[],"class_list":["post-492889","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-discovery-zone-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/392088"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492889\/revisions"}],"predecessor-version":[{"id":492891,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/492889\/revisions\/492891"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=492889"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=492889"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=492889"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=492889"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=492889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}