Imagine a world where your packaging speaks to the blind and opens effortlessly for
everyone. While AI tools like Gemini are powerfully bridging the information gap, true
inclusion requires a fundamental shift in the physical package itself. In this keynote,
Google shares how the Accessibility Discovery Centre (ADC) serves as the platform for
this change\u2014listening to the user community to ensure accessibility is baked into
everything we do. We will explore how designing with people with disabilities\u2014focusing
on “extreme constraints”\u2014leads to innovations that create a superior, frustration-free
unboxing experience for every customer. Join us to see how deep collaboration drives
better design, and leave with the one question that drives true innovation: Who am I
unintentionally locking out?<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Imagine a world where your packaging speaks to the blind and opens effortlessly foreveryone. While AI tools like Gemini are powerfully bridging the information gap, trueinclusion requires a fundamental shift in the physical package itself. In this keynote,Google shares how the Accessibility Discovery Centre (ADC) serves as the platform forthis change\u2014listening to the user community […]<\/p>\n","protected":false},"featured_media":493070,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Google Accessibility Discovery Centre - Unboxing for Everyone","_seopress_titles_desc":"Imagine a world where your packaging speaks to the blind and opens effortlessly for\r\neveryone. While AI tools like Gemini are powerfully bridging the information gap, true\r\ninclusion requires a fundamental shift in the physical package itself. In this keynote,\r\nGoogle shares how the Accessibility Discovery Centre (ADC) serves as the platform for\r\nthis change\u2014listening to the user community to ensure accessibility is baked into\r\neverything we do. We will explore how designing with people with disabilities\u2014focusing\r\non \"extreme constraints\"\u2014leads to innovations that create a superior, frustration-free\r\nunboxing experience for every customer. Join us to see how deep collaboration drives\r\nbetter design, and leave with the one question that drives true innovation: Who am I\r\nunintentionally locking out?","_seopress_robots_index":"","_activity_time_start":"12:40","_activity_time_end":"13:40","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1088],"track":[],"activity_type":[],"class_list":["post-493072","activity","type-activity","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","location-pentawards-festival-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493087"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493082"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493072\/revisions"}],"predecessor-version":[{"id":493299,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493072\/revisions\/493299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/493070"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=493072"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=493072"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=493072"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=493072"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=493072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}