At a time when luxury brands are redefining how they innovate and collaborate across packaging ecosystems, resilience and responsibility are becoming central to long-term success. This keynote explores how future-ready luxury companies evaluate and choose packaging partners who can deliver sustainability, quality, and credibility\u2014not just aesthetics. Drawing on real examples from innovative spirits, beauty, and fashion makers and the experience of working with 200+ luxury brands, the session also introduces Positive Luxury\u2019s Good Supplier Programme, an independent vetting initiative that highlights suppliers meeting rigorous ESG standards and helps brands identify trusted, responsible partners in a crowded market.<\/p>\n","protected":false},"excerpt":{"rendered":"
At a time when luxury brands are redefining how they innovate and collaborate across packaging ecosystems, resilience and responsibility are becoming central to long-term success. This keynote explores how future-ready luxury companies evaluate and choose packaging partners who can deliver sustainability, quality, and credibility\u2014not just aesthetics. Drawing on real examples from innovative spirits, beauty, and […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Partenariats d\u2019emballage pr\u00eats pour l\u2019avenir : comment les marques de luxe choisissent leurs fournisseurs pour une r\u00e9silience \u00e0 long terme","_seopress_titles_desc":"\u00c0 un moment o\u00f9 les marques de luxe red\u00e9finissent leurs modes d\u2019innovation et de collaboration au sein des \u00e9cosyst\u00e8mes de l\u2019emballage, la r\u00e9silience et la responsabilit\u00e9 deviennent des piliers essentiels du succ\u00e8s \u00e0 long terme. Cette keynote explore la mani\u00e8re dont les entreprises de luxe tourn\u00e9es vers l\u2019avenir \u00e9valuent et s\u00e9lectionnent des partenaires packaging capables d\u2019apporter durabilit\u00e9, qualit\u00e9 et cr\u00e9dibilit\u00e9 \u2014 au-del\u00e0 de la seule esth\u00e9tique. S\u2019appuyant sur des exemples concrets issus des secteurs des spiritueux, de la beaut\u00e9 et de la mode, ainsi que sur l\u2019exp\u00e9rience acquise aupr\u00e8s de plus de 200 marques de luxe, cette session pr\u00e9sente \u00e9galement le Good Supplier Programme de Positive Luxury, une initiative ind\u00e9pendante de v\u00e9rification qui met en lumi\u00e8re les fournisseurs r\u00e9pondant \u00e0 des standards ESG exigeants et aide les marques \u00e0 identifier des partenaires de confiance et responsables dans un march\u00e9 satur\u00e9.","_seopress_robots_index":"","_activity_time_start":"16:45","_activity_time_end":"17:05","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1085],"track":[],"activity_type":[],"class_list":["post-493333","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-future-innovation-forum-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493323"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493333\/revisions"}],"predecessor-version":[{"id":493338,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493333\/revisions\/493338"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=493333"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=493333"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=493333"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=493333"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=493333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}