{"id":493448,"date":"2026-01-14T10:16:38","date_gmt":"2026-01-14T09:16:38","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=493448"},"modified":"2026-01-14T10:23:05","modified_gmt":"2026-01-14T09:23:05","slug":"rewrappack-when-packaging-becomes-a-keepable-medium-that-goes-viral","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/rewrappack-when-packaging-becomes-a-keepable-medium-that-goes-viral\/","title":{"rendered":"REWRAPPACK: When packaging becomes a keepable medium that goes viral"},"content":{"rendered":"\n<p><strong>REWRAPPACK<\/strong>\u00a0introduces an innovative, patented packaging format designed to be kept, displayed, and shared. This talk explains how it turns unboxing into a memorable, filmable, and viral moment (Instagram, TikTok), while staying compatible with real industrial constraints: cost targets, production pace, perceived quality, and personalization options. Through use cases (luxury, premium drinks, beauty, sport), the session breaks down what makes packaging shift from one-time disposal to a brand medium: built-in storytelling, customization areas, finishing choices, and customer-driven reuse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>REWRAPPACK\u00a0introduces an innovative, patented packaging format designed to be kept, displayed, and shared. This talk explains how it turns unboxing into a memorable, filmable, and viral moment (Instagram, TikTok), while staying compatible with real industrial constraints: cost targets, production pace, perceived quality, and personalization options. Through use cases (luxury, premium drinks, beauty, sport), the session [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"REWRAPPACK: When packaging becomes a keepable medium that goes viral","_seopress_titles_desc":"REWRAPPACK introduces an innovative, patented packaging format designed to be kept, displayed, and shared. This talk explains how it turns unboxing into a memorable, filmable, and viral moment (Instagram, TikTok), while staying compatible with real industrial constraints: cost targets, production pace, perceived quality, and personalization options. Through use cases (luxury, premium drinks, beauty, sport), the session breaks down what makes packaging shift from one-time disposal to a brand medium: built-in storytelling, customization areas, finishing choices, and customer-driven reuse.","_seopress_robots_index":"","_activity_time_start":"16:05","_activity_time_end":"16:15","_activity_date":"2026-02-06","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1089],"track":[],"activity_type":[],"class_list":["post-493448","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-discovery-zone-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493443"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493448\/revisions"}],"predecessor-version":[{"id":493450,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/493448\/revisions\/493450"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=493448"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=493448"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=493448"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=493448"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=493448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}