{"id":68578,"date":"2022-04-20T14:54:12","date_gmt":"2022-04-20T12:54:12","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/activity\/new-opportunities-for-brands-and-consumers-through-packaging-digitalisation-innovations\/"},"modified":"2022-05-24T12:35:27","modified_gmt":"2022-05-24T10:35:27","slug":"new-opportunities-for-brands-and-consumers-through-packaging-digitalisation-innovations","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/new-opportunities-for-brands-and-consumers-through-packaging-digitalisation-innovations\/","title":{"rendered":"Smart and connected packaging: New opportunities for brands and consumers through packaging digitalisation innovations"},"content":{"rendered":"<p>Annie Begnaud, Founder,<strong> ab agency &amp; CEW Board Member\u00a0<\/strong><\/p>\n<p>James Harmer, Planning &amp; Innovation Strategy leader,\u00a0<strong>Cambridge Design Partnership\u00a0<\/strong><\/p>\n<p>Packaging digitalisation can offer consumers and brands significant benefits that could transform the way we consider the use of packaging in future and its role in the marketing mix. Annie Begnaud and James Harmer present their view as SME\u2019s working with smart packaging in the sector, to share how this could shape our brands and delight our consumers.<\/p>\n<p><em>T<\/em>he<em> conference will be held in French with<\/em><em> translation into English.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annie Begnaud, Founder, ab agency &amp; CEW Board Member\u00a0 James Harmer, Planning &amp; Innovation Strategy leader,\u00a0Cambridge Design Partnership\u00a0 Packaging digitalisation can offer consumers and brands significant benefits that could transform the way we consider the use of packaging in future and its role in the marketing mix. Annie Begnaud and James Harmer present their view [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"PCD Talks | Smart and connected packaging: New opportunities for brands and consumers through packaging digitalisation innovations","_seopress_titles_desc":"The PCD Talks programme will give you a fresh perspective on how to overcome your daily challenges, such as sustainability or design and will unveil the trends on the future of beauty packaging.","_seopress_robots_index":"","_activity_time_start":"13:00","_activity_time_end":"13:30","_activity_date":"2022-06-29","_activity_price":"0","footnotes":""},"edition":[],"location":[403],"track":[],"activity_type":[428,426],"class_list":["post-68578","activity","type-activity","status-publish","hentry","location-pcd-talks","activity_type-cosmetics-en","activity_type-innovation-en"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/68568"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/68564"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/68578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/68578\/revisions"}],"predecessor-version":[{"id":83230,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/68578\/revisions\/83230"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=68578"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=68578"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=68578"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=68578"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=68578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}