{"id":71266,"date":"2022-05-02T15:42:18","date_gmt":"2022-05-02T13:42:18","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/activity\/consumer-and-industry-experience-in-packaging-design-effective-and-sustainable-keys\/"},"modified":"2022-05-24T12:29:34","modified_gmt":"2022-05-24T10:29:34","slug":"consumer-and-industry-experience-in-packaging-design-effective-and-sustainable-keys","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/en\/session\/consumer-and-industry-experience-in-packaging-design-effective-and-sustainable-keys\/","title":{"rendered":"What are the expectations of consumers and the industry to serve packaging design? What rules should we adopt and how can we be supported best?"},"content":{"rendered":"<p>Patrick Pinard, Senior VP, Business Development,\u00a0<strong>PRS Invivo Group\u00a0<\/strong><\/p>\n<p>Olivier Demetriadis, Sales Director,\u00a0<strong>Digital Packaging\u00a0<\/strong><\/p>\n<p>Patrick Pinard&#8217;s synopsis: &#8220;Now that packaging is becoming recyclable, sustainable and responsible, it is important to keep in mind that design is a key element of brand performance.<br \/>\nThere are simple rules to make a success from a change in materials or a new packaging execution. Through numerous examples, we will see what these rules are and how to best accompany the development of new sustainable packs to give them the best chances of success.&#8221;<\/p>\n<p>Olivier D\u00e9m\u00e9triadis&#8217; synopsis: &#8220;For the consumer, a mock-up remains an unstoppable leverage for the appreciation of a product, both aesthetically and technically. We will talk about our very industrial method as well as an innovation department where industry and design are one.&#8221;<\/p>\n<p><em>T<\/em>he<em> conference will be held in French with<\/em><em> translation into English.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patrick Pinard, Senior VP, Business Development,\u00a0PRS Invivo Group\u00a0 Olivier Demetriadis, Sales Director,\u00a0Digital Packaging\u00a0 Patrick Pinard&#8217;s synopsis: &#8220;Now that packaging is becoming recyclable, sustainable and responsible, it is important to keep in mind that design is a key element of brand performance. There are simple rules to make a success from a change in materials or [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"PCD Talks | What are the consumers and industry's expectations to serve packaging design?  What rules to adopt and how to be best supported?\r\n\r\n","_seopress_titles_desc":"The PCD Talks programme will give you a fresh perspective on how to overcome your daily challenges, such as sustainability or design and will unveil the trends on the future of beauty packaging.","_seopress_robots_index":"","_activity_time_start":"13:45","_activity_time_end":"14:15","_activity_date":"2022-06-29","_activity_price":"0","footnotes":""},"edition":[],"location":[403],"track":[],"activity_type":[428,433],"class_list":["post-71266","activity","type-activity","status-publish","hentry","location-pcd-talks","activity_type-cosmetics-en","activity_type-design-en"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/71905"},{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/71246"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/71266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/71266\/revisions"}],"predecessor-version":[{"id":83218,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity\/71266\/revisions\/83218"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=71266"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=71266"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/location?post=71266"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/track?post=71266"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/activity_type?post=71266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}