\r\nFrom Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer has a design career marked by an international path. \r\n<\/p>\n\n\n\n
Head of the Branding & Visual Identity design department in Carrefour for over 8 years now, Tatiana was able to contribute to building the design culture inside the company. By managing all the brand\u2019s visual aspects, she helped create consistency through all customer\u2019s touchpoints. <\/p>\n\n\n\n
With a prior 3-year experience in the Decathlon Group – leading European Sports Retailer, known for its innovation approach – as Branding & Packaging Manager, Tatiana had the opportunity to create and develop some of the group\u2019s own brands and to collaborate with its 160 members design team.<\/p>\n\n\n\n
Her former experiences were split between Brazil, where she opened her own design Studio specialized in Branding, Signage and Packaging and became a referenced packaging teacher in one of the most renowned design schools in the country and New York where she spent 3 years doing a Branding & Packaging Masters in Pratt Institute and working for design agencies.<\/p>\n\n\n\n
Rich from this experience, Tatiana shares a 360\u00b0 design approach and a passion for building authentic brands that talk, share and understand its audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer has a design career marked by an international path. Head of the Branding & Visual Identity design department in Carrefour for over 8 years now, Tatiana was able to contribute to building the design culture inside the company. By managing […]<\/p>\n","protected":false},"featured_media":398872,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Pentawards Festival | Tatiana Ryfer-Emberger, Carrefour ","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"Carrefour","_job_title":"Global Brand Identity Director","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[924],"guest_type":[936,920],"work":[],"class_list":["post-388915","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2025","guest_type-homepage-2025","guest_type-pentawards-festival-2025"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/388915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":4,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/388915\/revisions"}],"predecessor-version":[{"id":388919,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/388915\/revisions\/388919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/398872"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=388915"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=388915"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest_type?post=388915"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/work?post=388915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}