{"id":415731,"date":"2024-12-02T16:21:04","date_gmt":"2024-12-02T15:21:04","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/speaker\/gauthier-boche\/"},"modified":"2024-12-04T17:57:28","modified_gmt":"2024-12-04T16:57:28","slug":"gauthier-boche","status":"publish","type":"guest","link":"https:\/\/www.parispackagingweek.com\/en\/speaker\/gauthier-boche\/","title":{"rendered":"Gauthier Boche"},"content":{"rendered":"\n<p>Gauthier Boche est une personnalit\u00e9 reconnue dans les domaines du branding et de la strat\u00e9gie. Il est actuellement Vice-pr\u00e9sident Global Head of Strategy chez Marks, une soci\u00e9t\u00e9 du groupe SGSCO. Gauthier a une grande exp\u00e9rience de la gestion des marques et a occup\u00e9 divers r\u00f4les strat\u00e9giques tout au long de sa carri\u00e8re, notamment chez FutureBrand, o\u00f9 il a \u00e9t\u00e9 directeur de la strat\u00e9gie et du d\u00e9veloppement pendant plus d&#8217;une d\u00e9cennie.<br\/>L&#8217;expertise de M. Gauthier couvre le positionnement et l&#8217;architecture des marques, ainsi que les processus d&#8217;innovation, et il a travaill\u00e9 avec des marques de premier plan telles que Nespresso et L&#8217;Or\u00e9al, ainsi qu&#8217;avec des clients tels que Diageo et Danone. Il est \u00e9galement impliqu\u00e9 dans le monde universitaire, enseignant le design et la gestion des marques au CELSA, l&#8217;Universit\u00e9 de Paris Sorbonne.<br\/>Outre ses fonctions au sein de l&#8217;entreprise, Gautheir est un conf\u00e9rencier recherch\u00e9, connu pour discuter de sujets tels que le marketing des marques, le merchandising, la culture et le succ\u00e8s de marques telles que Nespresso ou Nike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gauthier Boche est une personnalit\u00e9 reconnue dans les domaines du branding et de la strat\u00e9gie. Il est actuellement Vice-pr\u00e9sident Global Head of Strategy chez Marks, une soci\u00e9t\u00e9 du groupe SGSCO. Gauthier a une grande exp\u00e9rience de la gestion des marques et a occup\u00e9 divers r\u00f4les strat\u00e9giques tout au long de sa carri\u00e8re, notamment chez FutureBrand, [&hellip;]<\/p>\n","protected":false},"featured_media":412024,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Gauthier Boche, VP Strategy &amp; Innovation, Marks I Brands + Culture ","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"Marks I Brands + Culture","_job_title":"VP Strategy & Innovation","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[924],"guest_type":[922],"work":[],"class_list":["post-415731","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2025","guest_type-future-innovation-forum-2025"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/415731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/415731\/revisions"}],"predecessor-version":[{"id":415732,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/415731\/revisions\/415732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/412024"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=415731"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=415731"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest_type?post=415731"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/work?post=415731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}