Nicole Toole stands out for her career and commitment to the packaging sector. She highlights her role as founder and CEO of ECGO, where she has designed an AI-powered platform that helps consumers recycle correctly and transforms post-consumer moments into actionable data. ECGO identifies the item, brand, format and size at the point of disposal and uses this signal to encourage a more responsible next purchase, thus closing the loop between design, recovery and repurchase. Nicole also communicates clearly to a variety of audiences, from Generation Z consumers to brand owners and processors, making circularity practical, data-driven and commercially relevant. Paris Packaging Week would benefit from her perspective on actual end-of-life product behaviours, post-consumer data and incentive design. Her key contributions include the design and launch of an AI-based recycling app.<\/p>\n\n
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Nicole Toole stands out for her career and commitment to the packaging sector. She highlights her role as founder and CEO of ECGO, where she has designed an AI-powered platform that helps consumers recycle correctly and transforms post-consumer moments into actionable data. ECGO identifies the item, brand, format and size at the point of disposal […]<\/p>\n","protected":false},"featured_media":486136,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Nicole Toole, Founder, ECGO","_seopress_titles_desc":"Nicole Toole se distingue par son parcours et son engagement dans le secteur du packaging. Elle met en avant son r\u00f4le de fondatrice et CEO d\u2019ECGO, o\u00f9 elle a con\u00e7u une plateforme aliment\u00e9e par l\u2019IA qui aide les consommateurs \u00e0 recycler correctement et transforme les moments post-consommation en donn\u00e9es exploitables. ECGO identifie l\u2019article, la marque, le format et la taille au moment de la mise au rebut et utilise ce signal pour inciter \u00e0 un prochain achat plus responsable, bouclant ainsi la boucle entre conception, r\u00e9cup\u00e9ration et r\u00e9achat.","_seopress_robots_index":"","_company_name":"ECGO","_job_title":"Fondatrice","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1077],"work":[],"class_list":["post-486224","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-future-leaders-class-of-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/486224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/486224\/revisions"}],"predecessor-version":[{"id":486225,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/486224\/revisions\/486225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/486136"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=486224"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=486224"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest_type?post=486224"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/work?post=486224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}