From the kitchen of a small Paris apartment to the head of an international brand: the incredible journey of Kelly Massol.<\/p>\n\n
Self-taught, passionate, and visionary, Kelly Massol founded Les Secrets de Loly in 2009 \u2014 a pioneering brand dedicated to textured hair \u2014 with only \u20ac1,500 and one conviction: that diversity should no longer be a niche, but a true market.<\/p>\n\n
Today, she leads a thriving company of 49 employees, distributed across France and 56 countries, valued at over \u20ac70 million, all while remaining true to her mission: to celebrate natural beauty, inclusion, and authenticity.<\/p>\n","protected":false},"excerpt":{"rendered":"
From the kitchen of a small Paris apartment to the head of an international brand: the incredible journey of Kelly Massol. Self-taught, passionate, and visionary, Kelly Massol founded Les Secrets de Loly in 2009 \u2014 a pioneering brand dedicated to textured hair \u2014 with only \u20ac1,500 and one conviction: that diversity should no longer be […]<\/p>\n","protected":false},"featured_media":487403,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Kelly Massol | Paris Packaging Week","_seopress_titles_desc":"From the kitchen of a small Paris apartment to the head of an international brand \u2014 the incredible journey of Kelly Massol.\r\n\r\nSelf-taught, passionate, and visionary, Kelly Massol founded Les Secrets de Loly in 2009 \u2014 a pioneering brand dedicated to textured hair \u2014 with only \u20ac1,500 and one conviction: that diversity should no longer be a niche, but a true market.\r\n\r\nToday, she leads a thriving company of 49 employees, distributed across France and 56 countries, valued at over \u20ac70 million, all while staying true to her mission: celebrating natural beauty, inclusion, and authenticity.","_seopress_robots_index":"","_company_name":"Les Secrets de Loly","_job_title":"Fondatrice & PDG","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1079,1083],"work":[],"class_list":["post-487437","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-circular-economy-stage-2026","guest_type-homepage-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/487437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/487437\/revisions"}],"predecessor-version":[{"id":487438,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/487437\/revisions\/487438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/487403"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=487437"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=487437"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest_type?post=487437"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/work?post=487437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}