{"id":491942,"date":"2025-12-18T16:23:08","date_gmt":"2025-12-18T15:23:08","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/speaker\/alexandra-parfus\/"},"modified":"2025-12-18T16:23:12","modified_gmt":"2025-12-18T15:23:12","slug":"alexandra-parfus","status":"publish","type":"guest","link":"https:\/\/www.parispackagingweek.com\/en\/speaker\/alexandra-parfus\/","title":{"rendered":"Alexandra Parfus"},"content":{"rendered":"\n<p>Alexandra Parfus is Marketing and Development Director at Famille Ravoire, a family-owned company specialising in wines from the Rh\u00f4ne Valley, Provence and Corsica.<br data-start=\"164\" data-end=\"167\"\/>She leads the brand strategy, product innovation and commercial development, supporting the company\u2019s evolution while remaining true to its heritage and values.<br data-start=\"327\" data-end=\"330\"\/>Attentive to consumer trends and to both French and international markets, she works to enhance the visibility and influence of Famille Ravoire\u2019s brands through creative, responsible and meaningful projects.<\/p>\n\n<p>Alexandra Parfus is Marketing and Development Director at Famille Ravoire, a family-owned company specialising in wines from the Rh\u00f4ne Valley, Provence and Corsica.<br data-start=\"164\" data-end=\"167\"\/>She leads the brand strategy, product innovation and commercial development, supporting the company\u2019s evolution while remaining true to its heritage and values.<br data-start=\"327\" data-end=\"330\"\/>Attentive to consumer trends and to both French and international markets, she works to enhance the visibility and influence of Famille Ravoire\u2019s brands through creative, responsible and meaningful projects.<\/p>\n\n<p>Alexandra Parfus is Marketing and Development Director at Famille Ravoire, a family-owned company specialising in wines from the Rh\u00f4ne Valley, Provence and Corsica.<br data-start=\"164\" data-end=\"167\"\/>She leads the brand strategy, product innovation and 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