Co-Founder and CEO of Avantade. With roots in a family packaging business, leadership experience at Berlin Packaging, and earlier roles at L\u2019Or\u00e9al, she has also successfully exited a company. She further deepened her expertise in Digital Transformation and Business Model Innovation at the University of St. Gallen and developed a packaging marketplace and a children\u2019s skincare brand, giving her a complete understanding of the packaging value chain \u2013 from buyer to supplier.<\/p>\n\n\n\n
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Co-Founder and CEO of Avantade. With roots in a family packaging business, leadership experience at Berlin Packaging, and earlier roles at L\u2019Or\u00e9al, she has also successfully exited a company. She further deepened her expertise in Digital Transformation and Business Model Innovation at the University of St. Gallen and developed a packaging marketplace and a children\u2019s […]<\/p>\n","protected":false},"featured_media":492140,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Melanie von Escher","_seopress_titles_desc":"Co-Founder and CEO of Avantade. With roots in a family packaging business, leadership experience at Berlin Packaging, and earlier roles at L\u2019Or\u00e9al, she has also successfully exited a company. She further deepened her expertise in Digital Transformation and Business Model Innovation at the University of St. Gallen and developed a packaging marketplace and a children\u2019s skincare brand, giving her a complete understanding of the packaging value chain \u2013 from buyer to supplier.","_seopress_robots_index":"","_company_name":"Avantade","_job_title":"Co-Founder and CEO","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1081],"work":[],"class_list":["post-492285","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-discovery-zone-stage-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492285\/revisions"}],"predecessor-version":[{"id":492287,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/492285\/revisions\/492287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/492140"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=492285"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=492285"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest_type?post=492285"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/work?post=492285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}