It was at the \u2018\u00c9cole Sup\u00e9rieure de Design Industriel\u2019 (ESDI), after studying engineering at \u2018\u00c9cole Centrale Paris\u2019, that Franck Basset met Guillaume Carr\u00e9. Three years later, in 1995, they founded Carr\u00e9 Basset.<\/p>\n\n\n\n
As Creative Directors and CEOs, Franck Basset and Guillaume Carr\u00e9 envisioned a specialised creative partner, supported by a team of strategic thinkers, convinced that while ugliness doesn\u2019t sell, beauty doesn\u2019t necessarily sell either, and that an agency should have convictions, yet remain humble and attentive.<\/p>\n\n\n\n
Initially a graphic design studio working for Lib\u00e9ration, Alcatel, Sanofi, and Mercedes, the agency took a decisive turn in 1998 when it created the new visual identity for Van Cleef & Arpels, a true founding act that marked Carr\u00e9 Basset\u2019s positioning in service of luxury brands. This was followed by new identities for Boucheron, Piaget, Perrier-Jou\u00ebt, among others.<\/p>\n\n\n\n
In the early 2000s, after redesigning the complete Lanc\u00f4me skincare and makeup packaging rang , including its iconic rose , as well as the entire Clarins line, Carr\u00e9 Basset designed its first fragrance bottles for Issey Miyake (Pleats Please), Jean Paul Gaultier (Fleur du M\u00e2le), Narciso Rodriguez, Fendi, and Armani (Armani Code collection).<\/p>\n\n\n\n
From a studio, Carr\u00e9 Basset evolved into a global design agency, structured around three core disciplines: branding, packaging, and retail.<\/p>\n","protected":false},"excerpt":{"rendered":"
It was at the \u2018\u00c9cole Sup\u00e9rieure de Design Industriel\u2019 (ESDI), after studying engineering at \u2018\u00c9cole Centrale Paris\u2019, that Franck Basset met Guillaume Carr\u00e9. Three years later, in 1995, they founded Carr\u00e9 Basset. As Creative Directors and CEOs, Franck Basset and Guillaume Carr\u00e9 envisioned a specialised creative partner, supported by a team of strategic thinkers, convinced […]<\/p>\n","protected":false},"featured_media":493149,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Franck Basset","_seopress_titles_desc":"It was at the \u2018\u00c9cole Sup\u00e9rieure de Design Industriel\u2019 (ESDI), after studying engineering at \u2018\u00c9cole Centrale Paris\u2019, that Franck Basset met Guillaume Carr\u00e9. Three years later, in 1995, they founded Carr\u00e9 Basset.\r\n\r\nAs Creative Directors and CEOs, Franck Basset and Guillaume Carr\u00e9 envisioned a specialised creative partner, supported by a team of strategic thinkers, convinced that while ugliness doesn\u2019t sell, beauty doesn\u2019t necessarily sell either, and that an agency should have convictions, yet remain humble and attentive.\r\n\r\nInitially a graphic design studio working for Lib\u00e9ration, Alcatel, Sanofi, and Mercedes, the agency took a decisive turn in 1998 when it created the new visual identity for Van Cleef & Arpels, a true founding act that marked Carr\u00e9 Basset\u2019s positioning in service of luxury brands. This was followed by new identities for Boucheron, Piaget, Perrier-Jou\u00ebt, among others.\r\n\r\nIn the early 2000s, after redesigning the complete Lanc\u00f4me skincare and makeup packaging rang , including its iconic rose , as well as the entire Clarins line, Carr\u00e9 Basset designed its first fragrance bottles for Issey Miyake (Pleats Please), Jean Paul Gaultier (Fleur du M\u00e2le), Narciso Rodriguez, Fendi, and Armani (Armani Code collection).\r\n\r\nFrom a studio, Carr\u00e9 Basset evolved into a global design agency, structured around three core disciplines: branding, packaging, and retail.","_seopress_robots_index":"","_company_name":"Carr\u00e9 Basset","_job_title":"Creative Director and CEO","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1083,1082],"work":[],"class_list":["post-493145","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-homepage-2026","guest_type-pentawards-festival-stage-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493145\/revisions"}],"predecessor-version":[{"id":493148,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493145\/revisions\/493148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/493149"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=493145"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=493145"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest_type?post=493145"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/work?post=493145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}