Justina Mejia-Montane is a globally recognized beauty industry leader\u2014often referred to by her peers as a true \u201cbeauty industry unicorn\u201d for her rare blend of technical expertise in chemical engineering and visionary product marketing acumen. With over two decades of experience spanning skincare, makeup, fragrance, and beauty technology, she is known for bridging science and storytelling to build iconic, consumer-loved brands and products.
Prior to KAYALI, Justina led the New Formulations category at Dyson, where she joined in 2023 to build the strategy, infrastructure, and teams behind the brand\u2019s expansion into formulations. Overseeing both formula and packaging development, she played a pivotal role in establishing Dyson\u2019s formulations capability\u2014working across engineering, science, and design to deliver high-performance, consumer-centric innovation.<\/p>\n\n
Before Dyson, she served as Senior Vice President of Global Product Innovation & Packaging Development at Huda Beauty, where she helped propel the company\u2019s rapid growth by leading innovation across Huda Beauty, Wishful, and KAYALI. Her leadership spanned every stage of the product lifecycle, and she was instrumental in scaling a founder-led startup into a globally recognized prestige beauty powerhouse.<\/p>\n\n
Earlier in her career, Justina spent 15 years at The Est\u00e9e Lauder Companies, driving innovation and growth across brands including Aveda, Lab Series, Bobbi Brown, and Aramis Designer Fragrances. Having navigated the beauty ecosystem from global conglomerate to fast-scaling startup to tech-driven innovation company, she brings a rare ability to operate at both strategic altitude and executional depth\u2014equally comfortable setting vision and rolling up her sleeves to deliver.<\/p>\n\n
Known for her entrepreneurial mindset and collaborative leadership style, Justina\u2019s innovation philosophy is rooted in empathy, macro-trend fluency, and multicultural relevance. She is deeply consumer-centric, with a proven track record of identifying unmet needs and translating them into breakthrough product experiences that surprise, delight, and perform.<\/p>\n\n
A true global citizen, Justina has spent the last several years living and working abroad, including time in Dubai, the United Kingdom, and Singapore. Her passion for cultural immersion and diverse perspectives informs her ability to lead global teams and build inclusive, globally resonant product strategies.<\/p>\n\n
Citoyenne du monde, Justina a v\u00e9cu et travaill\u00e9 ces derni\u00e8res ann\u00e9es \u00e0 l\u2019international, notamment \u00e0 Duba\u00ef, au Royaume-Uni et \u00e0 Singapour<\/strong>. Sa passion pour l\u2019immersion culturelle et la diversit\u00e9 nourrit sa capacit\u00e9 \u00e0 diriger des \u00e9quipes internationales et \u00e0 d\u00e9velopper des strat\u00e9gies produits inclusives et globalement pertinentes.<\/p>\n\n She holds a Bachelor of Science in Cosmetics and Fragrance Marketing from the Fashion Institute of Technology (FIT) and an MBA in Digital Marketing & Social Media Management from Saint Mary\u2019s University of Minnesota. Fluent in English and Spanish, she brings a globally inclusive lens to everything she does. Justina currently resides in Dubai with her husband and two children.<\/p>\n","protected":false},"excerpt":{"rendered":" Justina Mejia-Montane is a globally recognized beauty industry leader\u2014often referred to by her peers as a true \u201cbeauty industry unicorn\u201d for her rare blend of technical expertise in chemical engineering and visionary product marketing acumen. With over two decades of experience spanning skincare, makeup, fragrance, and beauty technology, she is known for bridging science and […]<\/p>\n","protected":false},"featured_media":494388,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"From Global to Glocal: Strategic Insights and Vision Shaping the Fragrance Landscape","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"KAYALI Fragrances","_job_title":"Chief Product Officer","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1078,1083],"work":[],"class_list":["post-493916","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-future-innovation-forum-2026","guest_type-homepage-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493916\/revisions"}],"predecessor-version":[{"id":493923,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest\/493916\/revisions\/493923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/494388"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=493916"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=493916"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/guest_type?post=493916"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/work?post=493916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}