{"id":40533,"date":"2022-02-02T10:52:46","date_gmt":"2022-02-02T09:52:46","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/news-insight\/drinks\/"},"modified":"2023-08-25T13:43:20","modified_gmt":"2023-08-25T11:43:20","slug":"drinks","status":"publish","type":"page","link":"https:\/\/www.parispackagingweek.com\/en\/news-insight\/drinks\/","title":{"rendered":"Drinks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"40533\" class=\"elementor elementor-40533 elementor-26198\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c6e8be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8c6e8be\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d7bc8\" data-id=\"33d7bc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc660c8 elementor-widget elementor-widget-heading\" data-id=\"fc660c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Industry news <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02b547 elementor-align-center elementor-widget elementor-widget-dynamic-button\" data-id=\"f02b547\" data-element_type=\"widget\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/actus\/\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Back to all news<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d37ac elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"54d37ac\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-54d37ac\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-334263\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/aerosols-and-dispensing\/\" class=\"elementor-item\">Aerosols<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40699\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/beauty\/\" class=\"elementor-item\">Beauty<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40698\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/drinks\/\" class=\"elementor-item\">Drinks<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-96436\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/luxury\/\" class=\"elementor-item\">Luxury<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-54d37ac\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-334263\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/aerosols-and-dispensing\/\" class=\"elementor-item\" tabindex=\"-1\">Aerosols<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40699\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/beauty\/\" class=\"elementor-item\" tabindex=\"-1\">Beauty<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40698\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/drinks\/\" class=\"elementor-item\" tabindex=\"-1\">Drinks<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-96436\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/luxury\/\" class=\"elementor-item\" tabindex=\"-1\">Luxury<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-894157e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"894157e\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-992fd2e\" data-id=\"992fd2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84efed9 elementor-widget elementor-widget-heading\" data-id=\"84efed9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drinks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d04413 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8d04413\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fc8915d\" data-id=\"fc8915d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4cca3 elementor-grid-4 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6c4cca3\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;22&quot;,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-sync&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501691 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/coca-cola-is-launching-a-collectable-and-interactive-packaging-design-to-celebrate-the-2026-world-cup\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3.png\" class=\"attachment-full size-full wp-image-501686\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/coca-cola-is-launching-a-collectable-and-interactive-packaging-design-to-celebrate-the-2026-world-cup\/\" >\n\t\t\t\tCoca-Cola is launching a collectable and interactive packaging design to celebrate the 2026 World Cup\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>With the 2026 World Cup fast approaching, Coca-Cola is turning its packaging into a collector\u2019s item with a label that<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/coca-cola-is-launching-a-collectable-and-interactive-packaging-design-to-celebrate-the-2026-world-cup\/\" aria-label=\"Read more about Coca-Cola is launching a collectable and interactive packaging design to celebrate the 2026 World Cup\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501672 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/stella-artois-introduces-novelty-lager-ahead-of-wimbledon\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2.png\" class=\"attachment-full size-full wp-image-501680\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/stella-artois-introduces-novelty-lager-ahead-of-wimbledon\/\" >\n\t\t\t\tStella Artois introduces novelty lager ahead of Wimbledon\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>To mark Wimbledon, Stella Artois is launching a limited edition with packaging inspired by the iconic world of strawberries and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/stella-artois-introduces-novelty-lager-ahead-of-wimbledon\/\" aria-label=\"Read more about Stella Artois introduces novelty lager ahead of Wimbledon\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501413 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png\" class=\"attachment-full size-full wp-image-501406\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" >\n\t\t\t\tThe Macallan reunites with trio of artists for The Romantica Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Scotch whisky purveyor The Macallan has unveiled The Romantica Collection, a trio of whiskies whose labels and secondary packaging boast<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" aria-label=\"Read more about The Macallan reunites with trio of artists for The Romantica Collection\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500965 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"906\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png\" class=\"attachment-full size-full wp-image-500969\" alt=\"Innovation Awards spotlight | 1.75L Cradle D&#039;Uss\u00e9 Cognac\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png 1736w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-1536x802.png 1536w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" >\n\t\t\t\tInnovation Awards spotlight | 1.75L Cradle D&#8217;Uss\u00e9 Cognac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28 May, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In December 2025, our prestigious jury \u2014 featuring leading names including Bacardi, Mo\u00ebt Hennessy, Pernod Ricard, R\u00e9my Cointreau, and many<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" aria-label=\"Read more about Innovation Awards spotlight | 1.75L Cradle D&#8217;Uss\u00e9 Cognac\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500908 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-in-brief\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png\" class=\"attachment-full size-full wp-image-500907\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-in-brief\/\" >\n\t\t\t\tJean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly&#8230; Behind the Pack in brief\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27 May, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Butterfly Cannon&#8217;s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-in-brief\/\" aria-label=\"Read more about Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly&#8230; Behind the Pack in brief\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500899 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/loch-lomond-brewery-extends-west-highland-spirits-into-rtds\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png\" class=\"attachment-full size-full wp-image-500892\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/loch-lomond-brewery-extends-west-highland-spirits-into-rtds\/\" >\n\t\t\t\tLoch Lomond Brewery extends West Highland Spirits into RTDs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27 May, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Loch Lomond Brewery has lined up the introduction of a brace of RTDs from its West Highland Spirits portfolio, with<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/loch-lomond-brewery-extends-west-highland-spirits-into-rtds\/\" aria-label=\"Read more about Loch Lomond Brewery extends West Highland Spirits into RTDs\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500882 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/adam-introduces-a-minimalist-wooden-coffret-rooted-in-territorial-identity\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png\" class=\"attachment-full size-full wp-image-500878\" alt=\"Adam coffret\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/adam-introduces-a-minimalist-wooden-coffret-rooted-in-territorial-identity\/\" >\n\t\t\t\tAdam introduces a minimalist wooden coffret rooted in territorial identity\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27 May, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A wooden case that proudly asserts its origins by combining supply-chain transparency with a detailed mapping of the value chain:<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/27\/adam-introduces-a-minimalist-wooden-coffret-rooted-in-territorial-identity\/\" aria-label=\"Read more about Adam introduces a minimalist wooden coffret rooted in territorial identity\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500098 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/veuve-clicquots-packaging-collab-with-architect-of-joy-yinka-ilori\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png\" class=\"attachment-full size-full wp-image-500091\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/veuve-clicquots-packaging-collab-with-architect-of-joy-yinka-ilori\/\" >\n\t\t\t\tVeuve Clicquot&#8217;s packaging collab with Architect of Joy Yinka Ilori\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 April, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Champagne house Veuve Clicquot (LVMH) chose Milan Design Week 2026 to reveal a new collection created with artist and designer<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/veuve-clicquots-packaging-collab-with-architect-of-joy-yinka-ilori\/\" aria-label=\"Read more about Veuve Clicquot&#8217;s packaging collab with Architect of Joy Yinka Ilori\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500031 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/the-new-captain-morgan-sliced-pack-is-now-available-in-ready-to-drink-cans\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png\" class=\"attachment-full size-full wp-image-500020\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/the-new-captain-morgan-sliced-pack-is-now-available-in-ready-to-drink-cans\/\" >\n\t\t\t\tThe new Captain Morgan Sliced pack is now available in ready-to-drink cans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28 April, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Captain Morgan Sliced Colada Style mixed pack stands out thanks to its colourful can packaging, designed to reflect its<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/the-new-captain-morgan-sliced-pack-is-now-available-in-ready-to-drink-cans\/\" aria-label=\"Read more about The new Captain Morgan Sliced pack is now available in ready-to-drink cans\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499966 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499935\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" >\n\t\t\t\tFrom handcrafted to heritage, how spirits are mining new design trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 April, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In a market undergoing rapid change marked by the rise of no\/low products and RTDs and declining consumption, spirits are<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" aria-label=\"Read more about From handcrafted to heritage, how spirits are mining new design trends\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499952 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png\" class=\"attachment-full size-full wp-image-499924\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" >\n\t\t\t\tSaint James rings in 260th birthday with El\u00e9gance, a limited-edition rum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 April, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>French rum purveyor Saint James (La Martiniquaise) rolled out a limited-edition launch to mark 260 years of business. The rum,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" aria-label=\"Read more about Saint James rings in 260th birthday with El\u00e9gance, a limited-edition rum\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499795 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499814\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t31 March, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Blending the worlds of fashion and whisky, Couture Expression stands as a striking testament to creative collaboration. Developed with Olivier<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" aria-label=\"Read more about Innovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-sync\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"21\" data-next-page=\"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/pages\/40533\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industry news Back to all news Drinks<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":40639,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Drinks news","_seopress_titles_desc":"Discover news and reports on key current trends and challenges in the drinks market.","_seopress_robots_index":"","footnotes":""},"class_list":["post-40533","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/pages\/40533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=40533"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/pages\/40533\/revisions"}],"predecessor-version":[{"id":287720,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/pages\/40533\/revisions\/287720"}],"up":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/pages\/40639"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=40533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}