{"id":40533,"date":"2022-02-02T10:52:46","date_gmt":"2022-02-02T09:52:46","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/news-insight\/drinks\/"},"modified":"2023-08-25T13:43:20","modified_gmt":"2023-08-25T11:43:20","slug":"drinks","status":"publish","type":"page","link":"https:\/\/www.parispackagingweek.com\/en\/news-insight\/drinks\/","title":{"rendered":"Drinks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"40533\" class=\"elementor elementor-40533 elementor-26198\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c6e8be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8c6e8be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d7bc8\" data-id=\"33d7bc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc660c8 elementor-widget elementor-widget-heading\" data-id=\"fc660c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Industry news <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02b547 elementor-align-center elementor-widget elementor-widget-dynamic-button\" data-id=\"f02b547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/actus\/\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Back to all news<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d37ac elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"54d37ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-54d37ac\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-334263\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/aerosols-and-dispensing\/\" class=\"elementor-item\">Aerosols<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40699\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/beauty\/\" class=\"elementor-item\">Beauty<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40698\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/drinks\/\" class=\"elementor-item\">Drinks<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-96436\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/luxury\/\" class=\"elementor-item\">Luxury<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-54d37ac\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-334263\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/aerosols-and-dispensing\/\" class=\"elementor-item\" tabindex=\"-1\">Aerosols<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40699\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/beauty\/\" class=\"elementor-item\" tabindex=\"-1\">Beauty<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-40698\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/drinks\/\" class=\"elementor-item\" tabindex=\"-1\">Drinks<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-96436\"><a href=\"https:\/\/www.parispackagingweek.com\/en\/news-insight\/luxury\/\" class=\"elementor-item\" tabindex=\"-1\">Luxury<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-894157e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"894157e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-992fd2e\" data-id=\"992fd2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84efed9 elementor-widget elementor-widget-heading\" data-id=\"84efed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drinks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d04413 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8d04413\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fc8915d\" data-id=\"fc8915d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4cca3 elementor-grid-4 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6c4cca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;22&quot;,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-sync&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504260 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/breizh-cola-is-stepping-up-its-packaging-strategy-with-the-can\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola.png\" class=\"attachment-full size-full wp-image-504256\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/breizh-cola-is-stepping-up-its-packaging-strategy-with-the-can\/\" >\n\t\t\t\tBreizh Cola is stepping up its packaging strategy with the can\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14 August, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>To support the growth of its drinks range, Eclor is launching a major investment programme in Brittany, with a particular<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/breizh-cola-is-stepping-up-its-packaging-strategy-with-the-can\/\" aria-label=\"Read more about Breizh Cola is stepping up its packaging strategy with the can\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504236 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/a-glass-designed-to-maintain-a-balanced-level-of-hydration\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass.png\" class=\"attachment-full size-full wp-image-504082\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/a-glass-designed-to-maintain-a-balanced-level-of-hydration\/\" >\n\t\t\t\tA glass designed to maintain a balanced level of hydration\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14 August, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>With the Furatsuku Beer Glass, Japanese brewer Yaho Brewing has come up with a design that is as surprising as<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/a-glass-designed-to-maintain-a-balanced-level-of-hydration\/\" aria-label=\"Read more about A glass designed to maintain a balanced level of hydration\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504217 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/waterloo-is-revamping-its-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Waterloo.png\" class=\"attachment-full size-full wp-image-504225\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Waterloo.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Waterloo-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Waterloo-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/waterloo-is-revamping-its-packaging\/\" >\n\t\t\t\tWaterloo is revamping its packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14 August, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Waterloo Sparkling Water has unveiled a new packaging design aimed at boosting its visibility and further strengthening its positioning both<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/14\/waterloo-is-revamping-its-packaging\/\" aria-label=\"Read more about Waterloo is revamping its packaging\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502778 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/28\/this-summer-suntory-beverage-food-france-is-making-recycling-a-visible-simple-and-collective-effort\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7-1.png\" class=\"attachment-full size-full wp-image-502770\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/28\/this-summer-suntory-beverage-food-france-is-making-recycling-a-visible-simple-and-collective-effort\/\" >\n\t\t\t\tThis summer, Suntory Beverage &amp; Food France is making recycling a visible, simple and collective effort\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28 July, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Suntory Beverage &amp; Food France is using its brands to promote practical and engaging awareness of packaging recycling. Through Schweppes,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/28\/this-summer-suntory-beverage-food-france-is-making-recycling-a-visible-simple-and-collective-effort\/\" aria-label=\"Read more about This summer, Suntory Beverage &amp; Food France is making recycling a visible, simple and collective effort\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502620 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/24\/coca-cola-unveils-a-global-rebrand\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-6-1.png\" class=\"attachment-full size-full wp-image-502587\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-6-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-6-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-6-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/24\/coca-cola-unveils-a-global-rebrand\/\" >\n\t\t\t\tCoca-Cola unveils a global rebrand\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24 July, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What if a brand\u2019s modernity didn\u2019t come from breaking with tradition, but from the art of enhancing what already makes<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/24\/coca-cola-unveils-a-global-rebrand\/\" aria-label=\"Read more about Coca-Cola unveils a global rebrand\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502250 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/13\/old-pulteney-releases-20000-whisky-its-oldest-expression-to-date\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4.png\" class=\"attachment-full size-full wp-image-502246\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/13\/old-pulteney-releases-20000-whisky-its-oldest-expression-to-date\/\" >\n\t\t\t\tOld Pulteney releases \u00a320,000 whisky, its oldest expression to date\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t13 July, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Old Pulteney\u2019s 30 Years Old and 50 Years Old whiskies come in handblown crystal decanters made by family run Scottish<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/13\/old-pulteney-releases-20000-whisky-its-oldest-expression-to-date\/\" aria-label=\"Read more about Old Pulteney releases \u00a320,000 whisky, its oldest expression to date\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502051 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-beauty-en category-business-en category-design-en category-drinks-en category-event-news category-event-news-en category-innovation-en category-luxury-en category-speaker-en-2 category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/06\/press-release-entries-for-the-future-leaders-programme-are-now-open\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5.png\" class=\"attachment-full size-full wp-image-501963\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/06\/press-release-entries-for-the-future-leaders-programme-are-now-open\/\" >\n\t\t\t\tPress Release | Entries for the Future Leaders programme are now open!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t6 July, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Future Leaders is Paris Packaging Week\u2019s flagship programme, dedicated to identifying, developing and promoting emerging talent in the packaging industry.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/06\/press-release-entries-for-the-future-leaders-programme-are-now-open\/\" aria-label=\"Read more about Press Release | Entries for the Future Leaders programme are now open!\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501800 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/24\/dewars-has-launched-a-new-collectors-edition-to-mark-the-126th-us-open\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1.png\" class=\"attachment-full size-full wp-image-501796\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/24\/dewars-has-launched-a-new-collectors-edition-to-mark-the-126th-us-open\/\" >\n\t\t\t\tDewar\u2019s has launched a new collector\u2019s edition to mark the 126th US Open\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>To mark the 126th US Open golf tournament, Dewar\u2019s is unveiling a new version of its \u2018Champions Edition\u2019, a limited<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/24\/dewars-has-launched-a-new-collectors-edition-to-mark-the-126th-us-open\/\" aria-label=\"Read more about Dewar\u2019s has launched a new collector\u2019s edition to mark the 126th US Open\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501691 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/coca-cola-is-launching-a-collectable-and-interactive-packaging-design-to-celebrate-the-2026-world-cup\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3.png\" class=\"attachment-full size-full wp-image-501686\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/coca-cola-is-launching-a-collectable-and-interactive-packaging-design-to-celebrate-the-2026-world-cup\/\" >\n\t\t\t\tCoca-Cola is launching a collectable and interactive packaging design to celebrate the 2026 World Cup\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>With the 2026 World Cup fast approaching, Coca-Cola is turning its packaging into a collector\u2019s item with a label that<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/coca-cola-is-launching-a-collectable-and-interactive-packaging-design-to-celebrate-the-2026-world-cup\/\" aria-label=\"Read more about Coca-Cola is launching a collectable and interactive packaging design to celebrate the 2026 World Cup\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501672 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/stella-artois-introduces-novelty-lager-ahead-of-wimbledon\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2.png\" class=\"attachment-full size-full wp-image-501680\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/stella-artois-introduces-novelty-lager-ahead-of-wimbledon\/\" >\n\t\t\t\tStella Artois introduces novelty lager ahead of Wimbledon\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>To mark Wimbledon, Stella Artois is launching a limited edition with packaging inspired by the iconic world of strawberries and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/19\/stella-artois-introduces-novelty-lager-ahead-of-wimbledon\/\" aria-label=\"Read more about Stella Artois introduces novelty lager ahead of Wimbledon\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501413 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png\" class=\"attachment-full size-full wp-image-501406\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" >\n\t\t\t\tThe Macallan reunites with trio of artists for The Romantica Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Scotch whisky purveyor The Macallan has unveiled The Romantica Collection, a trio of whiskies whose labels and secondary packaging boast<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" aria-label=\"Read more about The Macallan reunites with trio of artists for The Romantica Collection\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501394 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png\" class=\"attachment-full size-full wp-image-501400\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" >\n\t\t\t\tHEINZ x Heineken Six-Pack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 June, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>After more than 150 years side by side, HEINZ and Heineken are finally joining forces in a unique hybrid design,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" aria-label=\"Read more about HEINZ x Heineken Six-Pack\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-sync\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"21\" data-next-page=\"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/pages\/40533\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industry news Back to all news Drinks<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":40639,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Paris Packaging Week | Drinks news","_seopress_titles_desc":"Discover news and reports on key current trends and challenges in the drinks 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