{"id":20209,"date":"2021-12-21T12:59:54","date_gmt":"2021-12-21T11:59:54","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/2021\/12\/21\/press-release-easyfairs-announces-vibrant-new-identity-for-adfpcd-and-pld-paris-with-launch-of-paris-packaging-week\/"},"modified":"2022-02-24T10:10:14","modified_gmt":"2022-02-24T09:10:14","slug":"press-release-easyfairs-announces-vibrant-new-identity-for-adfpcd-and-pld-paris-with-launch-of-paris-packaging-week","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2021\/12\/21\/press-release-easyfairs-announces-vibrant-new-identity-for-adfpcd-and-pld-paris-with-launch-of-paris-packaging-week\/","title":{"rendered":"Press release | Easyfairs launches Paris Packaging Week"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20209\" class=\"elementor elementor-20209 elementor-20183\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ea42225 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ea42225\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f32af8\" data-id=\"25f32af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e1cfec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e1cfec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17868803\" data-id=\"17868803\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a975758 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7a975758\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Press release | Easyfairs launches Paris Packaging Week<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a31b393 elementor-widget elementor-widget-post-info\" data-id=\"7a31b393\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-dfe415e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2021\/12\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 21, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145d2dc5 elementor-widget elementor-widget-text-editor\" data-id=\"145d2dc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fabd15c elementor-widget elementor-widget-text-editor\" data-id=\"fabd15c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p><strong>New branding opens a new chapter for the world\u2019s leading event for packaging innovation in beauty, premium drinks and aerosols and aligns Easyfairs packaging events for premium and luxury markets in London, Paris and Milan.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-33d803e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33d803e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-divider\"><\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2483d441 elementor-widget elementor-widget-text-editor\" data-id=\"2483d441\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Global event organiser Easyfairs today announces a new chapter for ADF&amp;PCD and PLD Paris, the world\u2019s leading event for packaging innovators in the beauty, premium drinks, aerosols and dispensing systems markets, with the launch of a new graphic identity and the new brand Paris Packaging Week.<\/strong><\/p>\n<p>The colourful and vibrant design strengthens the identity of the individual events for their markets, while creating a new platform to unite the French and international packaging communities better than ever before across Easyfairs\u2019 events in Paris, London and Milan. The new branding will be launched for the 2022 edition of ADF&amp;PCD and PLD Paris, which will take place on 29 &amp; 30 June 2022 at Paris Expo Porte de Versailles.<\/p>\n<p>With the new branding, the event will continue to feature the three highly-focused exhibitions that have become international leaders in connecting and inspiring innovation in their respective communities:<\/p>\n<ul>\n<li>ADF launched in 2007 and is the world\u2019s only annual exhibition that unites suppliers and buyers for the global aerosol and dispensing systems market. In 2022 it will bring together more than 100 exhibitors.<\/li>\n<li>PCD is the world\u2019s leading exhibition for packaging innovators in the perfume, cosmetics and personal care markets, which launched in Paris in 2001. In 2022 it will feature around 450 suppliers of packaging and services for the beauty market.<\/li>\n<li>PLD launched in 2020 and unites the premium and luxury drinks packaging community, connecting buyers and designers of packaging for wine and spirits, premium beers, ciders and non-alcoholic drinks with around 150 leading suppliers.<\/li>\n<\/ul>\n<p>Alongside the three distinct but co-located exhibitions, with a total of more than 600 exhibitors, the 2022 edition of Paris Packaging Week will host a range of features designed to inspire the packaging community to create the best and most innovative packaging possible for their brands. Features will include three conference stages; a new gallery of key cross-sector packaging trends hosted by the ADF, PLD and PLD Innovation Awards; guided tours; networking areas and parties; the world\u2019s best design in the Pentawards gallery; and much more.<\/p>\n<p>A new website for the event has launched at\u00a0<strong><a href=\"http:\/\/www.parispackagingweek.com\/\">www.parispackagingweek.com<\/a><\/strong>\u00a0with a fresh and clean user interface. A range of new functionalities are due to be introduced on the website in the coming months.<\/p>\n<p><strong>International network<\/strong><\/p>\n<p>Alongside a new look for the Paris event, the new branding creates a strong and coherent identity for Easyfairs\u2019 family of events for the premium and luxury packaging innovation communities in London, Paris and Milan.<\/p>\n<p>In Milan, a new edition of PCD is launching in May 2022 to serve the southern European beauty market alongside Packaging Premi\u00e8re, the leading event for luxury packaging in the region that has a particular strength in the secondary packaging market. In the UK capital, Easyfairs\u2019 existing packaging events have recently been rebranded as London Packaging Week and, in September 2022, the event will feature editions of PCD, PLD, Packaging Premi\u00e8re and a new brand, Food &amp; Consumer Pack, for the FMCG market.<\/p>\n<p>Renan Joel, Divisional Director for Easyfairs\u2019 packaging events in the UK, France, Italy and Switzerland, says: \u201cWe are very excited to be opening this new chapter in how we connect the packaging community both in Paris and across Europe.<\/p>\n<p>\u201cParis Packaging Week and the new identities for ADF, PCD and PLD will create a fresh new experience, both at the live events and across the year through our digital channels, to everyone involved in packaging innovation in the beauty, drinks and aerosol markets.<br \/>\n\u201cOur community has told us that they want events that are more focused and the new branding will reinforce the focused environments that ADF, PCD and PLD offer for suppliers and specifiers to meet, do business and innovate together. We believe that the new identities will play a key role in creating even stronger local and international events for the packaging designers, developers and suppliers we serve.\u201d<\/p>\n<p><b>Clean, colourful design<\/b><\/p>\n<p>Designs for the new brands have been created by Butterfly Cannon, a leading London-based independent design agency in the premium and luxury sectors.<\/p>\n<p>Adam Ellis, creative director at Butterfly Cannon, says: \u201cEasyfairs came to us to create a unique and ownable brand identity that captured both the precision and passion behind their ground-breaking events. Hyper-real photography celebrates the individual characters of the different events and the visceral sense of excitement you get when visiting a live venue, whilst our bespoke typeface unifies the different events into a coherent family.<\/p>\n<p>\u201cThe clean white canvas with pops of vibrant colour is a category-challenging breath of fresh air from the usual blacks and golds of these events. Designed to animate, the new identity will increase engagement with the brands from event screens through to handheld devices. We think the outcome works brilliantly against Easyfairs\u2019 future-facing, innovative approach and look forward to collaborating again in the future.\u201d<\/p>\n<p>Easyfairs announced two weeks ago that the 2022 edition of ADF&amp;PCD and PLD Paris would take place on 29 &amp; 30 June 2022 and not in January, as originally planned. The date change is a result of the ongoing coronavirus pandemic which has made it impossible to organise the event in January.<\/p>\n<p><em><b>\u2013 END \u2013<\/b><\/em><\/p>\n<p>About Easyfairs<\/p>\n<p>Easyfairs organises and hosts events, bringing communities together to visit the future.<\/p>\n<p>We currently organise 200 face-to-face events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malm\u00f6 and Stockholm).<\/p>\n<p>We are passionate about \u201ceasifying\u201d the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year. We listen carefully to create compelling online formats that meet their constantly evolving needs.<\/p>\n<p>The Easyfairs Group employs 600 highly committed talents, deploys the best marketing and technology tools, and develops brands with a strong appeal to our stakeholder communities.<\/p>\n<p>In 2018 Easyfairs was named Belgium\u2019s \u201cEntrepreneur of the Year\u00ae\u201d and earned recognition as a Deloitte \u201cBest Managed Company\u201d and a \u201cGreat Place to Work\u201d. For the third year running, Deloitte conferred \u201cBest Managed Company\u201d status on Easyfairs in 2021.<\/p>\n<p>The company is ranked 17th in the list of the world\u2019s leading exhibition companies.<\/p>\n<p>Visit the future with Easyfairs and find out more on\u00a0<strong><a href=\"http:\/\/www.easyfairsgroup.com.\/\">www.easyfairsgroup.com.<\/a><\/strong><\/p>\n<p>For further information, please contact:<br \/>\n<strong>Nataly Joubert<\/strong><br \/>\nPress and PR manager<br \/>\n+33 (0)6 09 42 25 94<br \/>\nnataly.joubert@gmail.com<br \/>\n<strong>Josh Brooks<\/strong><br \/>\nEvent Director, ADF&amp;PCD et PLD Paris<br \/>\n+33 (0)6 62 98 83 52<br \/>\njosh.brooks@easyfairs.com<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163eb82 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"163eb82\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a15de50\" data-id=\"7a15de50\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7077dcad elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7077dcad\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/ParisPackagingWeek_HeroImages2022_newFR-copy.jpg\" class=\"attachment-full size-full wp-image-20199\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/ParisPackagingWeek_HeroImages2022_newFR-copy.jpg 600w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/ParisPackagingWeek_HeroImages2022_newFR-copy-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6396f73d elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6396f73d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36580ab2 elementor-widget elementor-widget-spacer\" data-id=\"36580ab2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69846329 elementor-widget elementor-widget-heading\" data-id=\"69846329\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title 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>\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499609 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png\" class=\"attachment-medium size-medium wp-image-499635\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" >\n\t\t\t\tInnovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" aria-label=\"Read more about Innovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e4593 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"71e4593\" 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aerosols<\/p>\n","protected":false},"author":1,"featured_media":20199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[111],"tags":[],"edition":[],"class_list":["post-20209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-news"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/20209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=20209"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/20209\/revisions"}],"predecessor-version":[{"id":56114,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/20209\/revisions\/56114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/20199"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=20209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=20209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=20209"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=20209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}