{"id":21030,"date":"2021-11-27T09:50:34","date_gmt":"2021-11-27T08:50:34","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=21030"},"modified":"2022-01-28T15:15:54","modified_gmt":"2022-01-28T14:15:54","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2021\/11\/27\/__trashed-2\/","title":{"rendered":"Interview I David Petit, Herm\u00e8s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21030\" class=\"elementor elementor-21030 elementor-21029\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ea42225 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ea42225\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f32af8\" data-id=\"25f32af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e1cfec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e1cfec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17868803\" data-id=\"17868803\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a975758 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7a975758\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Interview I David Petit, Herm\u00e8s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a31b393 elementor-widget elementor-widget-post-info\" data-id=\"7a31b393\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-dfe415e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2021\/11\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 27, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145d2dc5 elementor-widget elementor-widget-text-editor\" data-id=\"145d2dc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We spoke to David Petit, Packaging Development Director at Herm\u00e8s who is also part of the PCD Innovation Awards jury. David tells us about what he is looking for in the PCD Innovation Awards entries and his vision about the future beauty packaging trends.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2483d441 elementor-widget elementor-widget-text-editor\" data-id=\"2483d441\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As a new member of the PCD jury, we thank you for accepting our invitation. Can you tell us what motivated your decision?<\/strong><\/p><p>I\u2019ve been going to PCD since the beginning of this event, I\u2019ve seen it grow. We competed and won an award with Jour d\u2019Herm\u00e8s. So, today, as the manager of a development team, it seemed a logical step to participate in this jury to promote innovation within the profession as I do within my team.<\/p><p><strong>In your own group, how will you go about selecting the products that will compete?<\/strong><\/p><p>For the time being, Herm\u00e8s does not wish to participate in these competitions, but the selection process is quite natural: the product must bring something new to the table, whether in terms of functionality, decoration, or the techniques used to manufacture it. I like it when the aesthetic elements bring an additional functionality to the object or the pack.<\/p><p><strong>As a member of the jury, what will you look for in the other entries?<\/strong><\/p><p>Well, that\u2019s just it! And that there is a coherence between the aesthetic, technical and functional aspects to show that the product has been thought through as a whole.<\/p><p><strong>What makes a \u201cgood\u201d entry?<\/strong><\/p><p>They present an object be a source of inspiration for all. The idea is not to copy or recopy, but to make people understand an approach that everyone can use to achieve a new result each time, depending on their identity and culture.<\/p><p><strong>What does innovation mean to you?<\/strong><\/p><p>This is a vast subject! Innovation is invention, it is succeeding in doing something never seen before, that we thought impossible, but also in a more modest way improvements that we say \u201cit\u2019s well thought out\u201d. There are \u2018from scratch\u2019 innovations, but also all the continuous improvements that advance the technique in a global way. The great inventions are always multiply improved, reinterpreted and what we know today has little to do with the initial invention, take the example of the car or the telephone!<br \/>Innovating must become a culture, innovating takes us out of our daily lives and makes us grow.<\/p><p><strong>What do you think is THE trend for the coming year in terms of packaging innovation?<\/strong><\/p><p>In my opinion, the innovation trend of the year and even the decade is about limiting the environmental impact of our products and activities. Everything that contributes to low-carbon production, improving product recycling, reincorporating recycled materials, and multi-packaging is a step forward. In addition, this is very stimulating, as it gives meaning to our actions and places them in the medium to long term.<\/p><p><strong>What are the innovations\/projects that are very noteable to you in your career?<\/strong><\/p><p>The launch of Voyage d\u2019Herm\u00e8s. A creation by Philippe Mouquet, where the bottle is thin enough to fit in a pocket, to take it everywhere, where the stirrup that surrounds the bottle serves as a cap and protects it during transport, which can be used with one hand. This is the moment when we reintroduced the screw pumps in our range in parallel with the development of the 125ml refill. The object is simple, functional, designed for travel, but already durable and refillable.<\/p><p>And more recently, the launch of the Lipstick, a creation of Pierre Hardy, again a beautiful object \u2013 functional, refillable and designed to last. These are quite refined products, which seem obvious, often the most technically complicated to make, but which we don\u2019t want to throw away.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163eb82 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"163eb82\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/register-your-interest\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span 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class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/adfpcdpld\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/adf&#038;pcd\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/adfpcdpld\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161781a1 elementor-widget elementor-widget-heading\" data-id=\"161781a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Share this article<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fabeaf9 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fabeaf9\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a15de50\" data-id=\"7a15de50\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7077dcad elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7077dcad\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/David-petit-1024x707-1.jpg\" class=\"attachment-full size-full wp-image-21037\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/David-petit-1024x707-1.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/David-petit-1024x707-1-300x207.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/David-petit-1024x707-1-768x530.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6396f73d elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6396f73d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36580ab2 elementor-widget elementor-widget-spacer\" data-id=\"36580ab2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69846329 elementor-widget elementor-widget-heading\" data-id=\"69846329\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c5d40a elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"23c5d40a\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499966 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png\" class=\"attachment-medium size-medium wp-image-499935\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" >\n\t\t\t\tFrom handcrafted to heritage, how spirits are mining new design trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" aria-label=\"Read more about From handcrafted to heritage, how spirits are mining new design trends\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499952 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png\" class=\"attachment-medium size-medium wp-image-499924\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" >\n\t\t\t\tSaint James rings in 260th birthday with El\u00e9gance, a limited-edition rum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" aria-label=\"Read more about Saint James rings in 260th birthday with El\u00e9gance, a limited-edition rum\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499940 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/a-signature-dior-bag-becomes-the-inspiration-for-a-new-fragrance\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-300x157.png\" class=\"attachment-medium size-medium wp-image-499930\" alt=\"Dior Cuir Saddle Parfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/a-signature-dior-bag-becomes-the-inspiration-for-a-new-fragrance\/\" >\n\t\t\t\tA signature Dior bag becomes the inspiration for a new fragrance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/a-signature-dior-bag-becomes-the-inspiration-for-a-new-fragrance\/\" aria-label=\"Read more about A signature Dior bag becomes the inspiration for a new fragrance\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499886 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/kiss-colors-care-unveils-new-aerosol-range-for-textured-hair\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-300x157.png\" class=\"attachment-medium size-medium wp-image-499890\" alt=\"Paris Packaging Week | KISS Colors &amp; Care unveils new aerosol range for textured hair\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/kiss-colors-care-unveils-new-aerosol-range-for-textured-hair\/\" >\n\t\t\t\tKISS Colors &#038; Care unveils new aerosol range for textured hair\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/kiss-colors-care-unveils-new-aerosol-range-for-textured-hair\/\" aria-label=\"Read more about KISS Colors &#038; Care unveils new aerosol range for textured hair\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499873 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-300x157.png\" class=\"attachment-medium size-medium wp-image-499876\" alt=\"amika2\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" >\n\t\t\t\tAmika launches its new global &#8220;On your wavelength&#8221; campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" aria-label=\"Read more about Amika launches its new global &#8220;On your wavelength&#8221; campaign\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499856 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--300x157.png\" class=\"attachment-medium size-medium wp-image-499859\" alt=\"Innovation Awards spotlight | ALUWOOD\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" >\n\t\t\t\tInnovation Awards spotlight | ALUWOOD\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" aria-label=\"Read more about Innovation Awards spotlight | ALUWOOD\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e4593 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"71e4593\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/en\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">SUBSCRIBE TO OUR NEWSLETTER<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We spoke to David Petit, Packaging Development Director at Herm\u00e8s who is also part of the PCD Innovation Awards jury.<\/p>\n","protected":false},"author":1,"featured_media":21037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[122],"tags":[],"edition":[],"class_list":["post-21030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/21030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=21030"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/21030\/revisions"}],"predecessor-version":[{"id":26641,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/21030\/revisions\/26641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/21037"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=21030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=21030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=21030"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=21030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}