{"id":21154,"date":"2021-12-28T13:15:45","date_gmt":"2021-12-28T12:15:45","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=21154"},"modified":"2022-02-10T10:09:43","modified_gmt":"2022-02-10T09:09:43","slug":"the-estee-lauder-companies-joins-pulpex","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2021\/12\/28\/the-estee-lauder-companies-joins-pulpex\/","title":{"rendered":"The Est\u00e9e Lauder Companies joins Pulpex"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21154\" class=\"elementor elementor-21154 elementor-21153\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ea42225 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ea42225\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f32af8\" data-id=\"25f32af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e1cfec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e1cfec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17868803\" data-id=\"17868803\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5af88f6 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5af88f6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Est\u00e9e Lauder Companies joins Pulpex<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a31b393 elementor-widget elementor-widget-post-info\" data-id=\"7a31b393\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-dfe415e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2021\/12\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 28, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145d2dc5 elementor-widget elementor-widget-text-editor\" data-id=\"145d2dc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fabd15c elementor-widget elementor-widget-text-editor\" data-id=\"fabd15c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<div class=\"elementor-element elementor-element-422fd7ae elementor-widget elementor-widget-text-editor\" data-id=\"422fd7ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p><strong>The Pulpex paper bottle consortium has a new member. Beauty group The Est\u00e9e Lauder Companies will look to scale the Pulpex technology across its brand portfolio.\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2483d441 elementor-widget elementor-widget-text-editor\" data-id=\"2483d441\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to<strong>\u00a0Daniel Ramos, Senior Vice President, Global Packaging at Est\u00e9e Lauder<\/strong>, \u201cExploring alternative materials and more responsible concepts into our packaging design is a strategic imperative, but we know we can do it alone. Scaling innovation will be key to driving sustainable packaging solutions\u201d.<\/p>\n<p>By 2030, Est\u00e9e Lauder aims to use 50% or less virgin petroleum plastic in its packaging. A top priority is to achieve FSC certification for all its cartons by 2025 and to have 75% to 100% of its packaging be 100% recyclable, refillable, reusable, recyclable or recoverable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163eb82 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"163eb82\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.luxepackaginginsight.com\/article\/the-estee-lauder-companies-joins-pulpex-paper-bottle-consortium.59682\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span 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width=\"600\" height=\"400\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/000115902_600x400_c.jpg\" class=\"attachment-full size-full wp-image-54898\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/000115902_600x400_c.jpg 600w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/000115902_600x400_c-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6396f73d elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6396f73d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36580ab2 elementor-widget elementor-widget-spacer\" data-id=\"36580ab2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69846329 elementor-widget elementor-widget-heading\" data-id=\"69846329\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c5d40a elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"23c5d40a\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500965 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-300x157.png\" class=\"attachment-medium size-medium wp-image-500969\" alt=\"Innovation Awards spotlight | 1.75L Cradle D&#039;Uss\u00e9 Cognac\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-1536x802.png 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png 1736w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" >\n\t\t\t\tInnovation Awards spotlight | 1.75L Cradle D&#8217;Uss\u00e9 Cognac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500944 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-beauty-en category-business-en category-design-en category-drinks-en category-event-news category-event-news-en category-innovation-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/28\/packaging-in-france-proximity-vitality-sovereignty\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-300x157.png\" class=\"attachment-medium size-medium wp-image-500931\" alt=\"CNE Press Release\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/28\/packaging-in-france-proximity-vitality-sovereignty\/\" >\n\t\t\t\tPackaging in France: Proximity, Vitality, Sovereignty\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500908 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