{"id":23379,"date":"2022-01-14T12:22:46","date_gmt":"2022-01-14T11:22:46","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=23379"},"modified":"2022-01-21T10:05:12","modified_gmt":"2022-01-21T09:05:12","slug":"the-symbol-system-making-beauty-products-accessible-to-blind-consumers","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2022\/01\/14\/the-symbol-system-making-beauty-products-accessible-to-blind-consumers\/","title":{"rendered":"The symbol system making beauty products accessible to blind consumers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23379\" class=\"elementor elementor-23379 elementor-23378\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742e762e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"742e762e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c88bcc\" data-id=\"30c88bcc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b23c042 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b23c042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The symbol system making beauty products accessible to blind consumers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1736c0f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1736c0f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-379559a2\" data-id=\"379559a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ae47242 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ae47242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36b5ed7e\" data-id=\"36b5ed7e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6630d654 elementor-widget elementor-widget-post-info\" data-id=\"6630d654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2022\/01\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 14, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7f637d elementor-widget elementor-widget-text-editor\" data-id=\"6c7f637d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/victorialandbeauty.com\/\" target=\"_blank\" rel=\"noopener\">VictoriaLand\u00a0<\/a>Beauty&#8217;s CyR.U.S. System provides a tactile solution for making beauty packaging and products accessible to blind and partially sighted consumers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bcd4f5 elementor-widget elementor-widget-text-editor\" data-id=\"34bcd4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consumers can navigate VictoriaLand&#8217;s portfolio with raised symbols and embossed QR codes that contain touch and audio information about the product type, usage, and ingredients.<\/p><p>The symbols are intuitive so they can be learned by anyone instantaneously. As an example, night cream is symbolised by a crescent moon, while exfoliator is represented by a circle with lines and dots inside. Although symbols are similar, there are still distinct variations, such as the teardrop symbol for face oils and the two teardrops symbol for serums.\u00a0\u00a0<\/p><p>According to the <b>founder of VictoriaLand Beauty Victoria Watts,<\/b> \u201ceach QR code is embossed to allow for easy identification to scan using a smartphone.\u201d This gives auditory descriptions of the product and instructions for use. Essentially, this allows blind and partially sighted consumers to pick products based on their ingredients, an important factor for a more personal experience of beauty and cosmetics.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65461f94 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"65461f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/packagingeurope.com\/making-beauty-products-accessible-blind-consumers\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae56f1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ae56f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1.jpg\" class=\"attachment-full size-full wp-image-23383\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1.jpg 1080w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1-300x225.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1-1024x768.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1-768x576.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5a5241 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3e5a5241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d3ab79 elementor-widget elementor-widget-spacer\" data-id=\"55d3ab79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365957c6 elementor-widget elementor-widget-heading\" data-id=\"365957c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23075d2e elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"23075d2e\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/11\/aerossol-week-2026-brazils-aerosol-sector-strengthens-its-talent-pipeline\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026-300x157.png\" class=\"attachment-medium size-medium wp-image-507029\" alt=\"Aerosol Week 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/11\/aerossol-week-2026-brazils-aerosol-sector-strengthens-its-talent-pipeline\/\" >\n\t\t\t\tAerossol Week 2026: Brazil\u2019s aerosol sector strengthens its talent pipeline\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-507014 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/11\/doctor-aromas-brings-fine-fragrance-standards-to-dog-grooming-with-new-aerosol-line\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-300x157.png\" class=\"attachment-medium size-medium wp-image-507017\" alt=\"Paris Packaging Week | Doctor Aromas brings fine-fragrance standards to dog grooming with new aerosol line\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/11\/doctor-aromas-brings-fine-fragrance-standards-to-dog-grooming-with-new-aerosol-line\/\" >\n\t\t\t\tDoctor Aromas brings fine-fragrance standards to dog grooming with new aerosol line\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-505312 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/10\/hermes-reveals-limited-edition-autumn-winter-2026-lipstick-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick-300x157.png\" class=\"attachment-medium size-medium wp-image-505307\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/10\/hermes-reveals-limited-edition-autumn-winter-2026-lipstick-packaging\/\" >\n\t\t\t\tHerm\u00e8s reveals limited edition Autumn-Winter 2026 lipstick packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506942 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-business-en category-innovation-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/10\/huda-beauty-strengthens-its-easy-bake-range-with-cardi-b\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1-300x157.png\" class=\"attachment-medium size-medium wp-image-506932\" alt=\"Huda Beauty x Cardi B\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/10\/huda-beauty-strengthens-its-easy-bake-range-with-cardi-b\/\" >\n\t\t\t\tHuda Beauty strengthens its Easy Bake range with Cardi B\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506778 post type-post status-publish format-standard has-post-thumbnail hentry 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href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/04\/innovation-awards-spotlight-grey-goose-altius\/\" >\n\t\t\t\tInnovation Awards spotlight | Grey Goose Altius\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-505895 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/03\/casal-mendes-turns-colour-into-the-main-ingredient-of-its-summer-identity\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES-300x157.png\" class=\"attachment-medium size-medium wp-image-505918\" alt=\"Paris Packaging Week | Casal Mendes turns colour into the main ingredient of its summer identity\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/03\/casal-mendes-turns-colour-into-the-main-ingredient-of-its-summer-identity\/\" >\n\t\t\t\tCasal Mendes turns colour into the main ingredient of its summer identity\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fa888 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"c4fa888\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">SUBSCRIBE TO OUR NEWSLETTER<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>VictoriaLand\u00a0Beauty&#8217;s CyR.U.S. System provides a tactile solution for making beauty packaging and products accessible to blind and partially sighted<\/p>\n","protected":false},"author":1,"featured_media":23383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"The symbol system making beauty products accessible to blind 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