{"id":23523,"date":"2022-01-17T16:22:25","date_gmt":"2022-01-17T15:22:25","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=23523"},"modified":"2022-01-31T11:53:09","modified_gmt":"2022-01-31T10:53:09","slug":"design-case-study-de-moor-flemish-gin-23","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2022\/01\/17\/design-case-study-de-moor-flemish-gin-23\/","title":{"rendered":"Design Case Study | De Moor Flemish Gin 23"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23523\" class=\"elementor elementor-23523 elementor-23517\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a09800b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a09800b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb97b5d\" data-id=\"bb97b5d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0488b03 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0488b03\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Design Case Study | De Moor Flemish Gin 23<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d74d0c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d74d0c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62eb38b\" data-id=\"62eb38b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67ef29a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"67ef29a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1fc07e\" data-id=\"f1fc07e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19e286 elementor-widget elementor-widget-post-info\" data-id=\"a19e286\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2022\/01\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 17, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521a3c0 elementor-widget elementor-widget-text-editor\" data-id=\"521a3c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"Body\"><b><span lang=\"EN-US\">Sign Brussels has designed the identity for Distillery De Moor\u2019s Flemish Gin 23 &#8211; a design with custom illustrations that tell the story of De Moor. Find out more about this pack in our exclusive design case study below. <\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005433e elementor-widget elementor-widget-text-editor\" data-id=\"005433e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Tell us a bit about the brand &#8211; its heritage, its story, and its markets &#8211; and the brief for this project. How does the design express the brand&#8217;s values?\u00a0<\/span><\/p><p><span lang=\"EN-US\">Distillery De Moor is a family business guaranteeing passion and craftsmanship since 1910. The production is rooted in years of experience. The traditional products that they produce from way back have a permanent place in their range, and are still manufactured according to the recipe of yesteryear. <\/span><\/p><p><span lang=\"EN-US\">This particular distillery is one of the last hot distilleries in Belgium, which means that the whole process happens in-house, from the grain to the liquid, all the while respecting traditional craftsmanship. Labeling happens manually and in-house and the end result is always honest and true. <\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p><p><span style=\"font-weight: bold\">What inspired the design?\u00a0<\/span><\/p><p>One of the characteristics of the brand is that it is more than 100 years old. DeMoor is a family owned business since 1910 and the recipe of the gin is inspired by an old book of distiller\u2019s secrets. This book is represented on the label and in the box. So a very natural creative gesture was to imagine this box in the form of a book, in the likes of Collection Hetzel\u2019s Jules Verne ancient books.<strong>\u00a0<\/strong><\/p><p>The custom illustrations tell the story of De Moor. The conical flask refers to the craft and the artisanal product. Saint Martinus, patron of the city of Aalst wears a mask to create a link with the carnival culture. The recipe book hints at the ancient secret family recipe. The All-Seeing Eye signifies the craftsmanship of the distiller.<\/p><p><img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/1-DEMOOR-world-brand-design.jpg\" alt=\"\" width=\"1200\" height=\"960\" \/><\/p><p><span style=\"font-weight: bold\">What is unusual or innovative about this pack?\u00a0<\/span><\/p><p>The two-faced lion makes this design unique. Distillery De Moor is rooted in the carnival culture of Aalst, one of the biggest cities in the province of East-Flanders. The lion is Flander\u2019s regional symbol, and refers therefore directly to both the roots of the distillery as well as the origin of gin. The two-faced lion also refers to the dualistic character of De Moor, which is not only an artisanal distillery, but also a business and shop selling wine and spirits. This duality is visible through the mirror-like lay-out, as well as the construction of the logo.<\/p><p><img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/4DEMOOR.jpg\" alt=\"\" width=\"800\" height=\"1200\" \/><\/p><p><span style=\"font-weight: bold\">What challenges did you need to overcome when manufacturing this pack?\u00a0<\/span><\/p><p><span lang=\"EN-US\">The biggest challenge was to respect the original identity graphic system whilst taking into account the constraints of hotfoil printing. The graphic narrative needed to be rich and varied and the technique able to follow the design in an impeccable execution.<\/span><\/p><p><span style=\"font-weight: bold\">What reactions have you had from consumers?<\/span><\/p><p><span lang=\"EN-US\">According to the designer &#8220;We are still at an early stage of sales so it is premature to talk about consumer reactions. However, from the retail trade feedback we can say people are excited about this very strong and qualitative presentation of a small batch artisan gin&#8221;.<\/span><\/p><p><span style=\"font-weight: bold\">Design:<\/span><strong>\u00a0<\/strong>Sign Brussels<\/p><p><span style=\"font-weight: bold\">Product:\u00a0<\/span>De Moor Flemish Gin 23<\/p><p><span style=\"font-weight: bold\">Launch date:<\/span><strong>\u00a0<\/strong>2021<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/Cedric-Zwaenepoel-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" \/><\/p><p><strong><em>Cedric Zwaenepoel, Product Designer<\/em><\/strong><\/p><p><b>Connect<\/b><strong>\u00a0with Cedric :\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6409b46 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"6409b46\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/signbrussels\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1a60f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1b1a60f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/PCD-Image-1-600x350-1.png\" class=\"attachment-full size-full wp-image-19801\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/PCD-Image-1-600x350-1.png 600w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/PCD-Image-1-600x350-1-300x175.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4167a elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ad4167a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/adfpcdpld\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/adfpcdpld\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/adf&#038;pcd\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8514fe6 elementor-widget elementor-widget-heading\" data-id=\"8514fe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3ecee elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"5c3ecee\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-310fa7d\" data-id=\"310fa7d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3682f8b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3682f8b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR.jpg\" class=\"attachment-full size-full wp-image-23374\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3af47 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3d3af47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d271c0 elementor-widget elementor-widget-spacer\" data-id=\"0d271c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b6334 elementor-widget elementor-widget-heading\" data-id=\"94b6334\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5725d99 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5725d99\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499795 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png\" class=\"attachment-medium size-medium wp-image-499814\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499760 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png\" class=\"attachment-medium size-medium wp-image-499804\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" >\n\t\t\t\tOld Spice launches Super Mario Galaxy Movie-inspired grooming collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499713 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-300x157.png\" class=\"attachment-medium size-medium wp-image-499707\" alt=\"Mac x Conner Ives\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" >\n\t\t\t\tConner Ives reimagines MAC&#8217;s Viva Glam in an impactful limited edition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499669 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-300x157.png\" class=\"attachment-medium size-medium wp-image-499664\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" >\n\t\t\t\tDom P\u00e9rignon banks on quiet luxury with in-store personalized packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499651 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-300x157.png\" class=\"attachment-medium size-medium wp-image-499642\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" >\n\t\t\t\tBollinger unveils its 2018 vintage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499609 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png\" class=\"attachment-medium size-medium wp-image-499635\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" >\n\t\t\t\tInnovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c09cb3 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"5c09cb3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">SUBSCRIBE TO OUR NEWSLETTER<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sign Brussels has designed the identity for Distillery De Moor\u2019s Flemish Gin 23 &#8211; a design with custom illustrations that<\/p>\n","protected":false},"author":1,"featured_media":23374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"Design, Drinks ","_seopress_titles_title":"Design Case Study | De Moor Flemish Gin 23","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[395,123],"tags":[],"edition":[],"class_list":["post-23523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-drinks-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/23523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=23523"}],"version-history":[{"count":11,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/23523\/revisions"}],"predecessor-version":[{"id":39967,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/23523\/revisions\/39967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/23374"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=23523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=23523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=23523"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=23523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}