{"id":344256,"date":"2024-02-06T14:23:19","date_gmt":"2024-02-06T13:23:19","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=344256"},"modified":"2024-02-08T12:25:50","modified_gmt":"2024-02-08T11:25:50","slug":"design-case-study-backbar-studios-design-for-two-shores-rum","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2024\/02\/06\/design-case-study-backbar-studios-design-for-two-shores-rum\/","title":{"rendered":"Design Case Study | Backbar Studio&#8217;s design for Two Shores rum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344256\" class=\"elementor elementor-344256 elementor-344211\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Design Case Study | Backbar Studio&#8217;s design for Two Shores rum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2024\/02\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 6, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2018<a href=\"https:\/\/twoshoresrum.com\/#\">Two Shores<\/a> Limited edition\u2019 is an ultra-premium rum produced in Panama, on the edge of the Pacific Ocean, and then aged in selected oak barrels on the west coast of Ireland in order to develop its unique character and its incredible flavour. Its squat bottle is reminiscent of old-style rum bottles, while its arresting and powerful gold-rich labels, simulate the texture of gold veins depicting not only the coastal topography but also the depths and the darkness of the ocean waves.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd70c0b elementor-widget elementor-widget-text-editor\" data-id=\"fd70c0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tell us a bit about the brand \u2013 its heritage, its story, and its markets \u2013 and the brief for this project. How does the design express the brand\u2019s values? What inspired the design?\u00a0<\/strong><\/p><p>At Backbar Studios we love a design challenge and when we were asked to re-imagine and re-develop our previous design concept to celebrate and elevate the limited edition of a premium range, this was indeed a challenge. A fantastic brand opportunity to indulge in restraint luxury and brand refinement. Following on from the award-winning bespoke and artistic approach taken with \u2018Two Shores, a premium golden rum\u2019, this was now an opportunity to explore some extra layering of gold within the illustrations, reflective of even greater depths of flavour, character, and this powerful oceanic theme. This extra layer of richness has the ability to elevate the already smart and beautiful range of bottles and labels to new heights of added luxury, befitting a series of limited edition premium products.<\/p><p>While experimenting with custom-created lustre inks, these beautiful and unique effects were developed to echo the ebb and flow of the two oceans and afford these textural labels a dynamic sense of movement. Each limited edition rum has its own bold colour variation, thereby creating a striking set of ultra-premium rum bottles. The re-design also features a new richer gold-edged dramatic tear, like a seam of molten gold running through the heavy paper label. This graphical concept tells the story of the oceanic divide and the rum\u2019s journey across the two continents. Within the gold-edged tear are elements taken from the geographical coastlines of both Ireland and Panama. It is all these subtle details that complete and complement this story, and elevate an already beautiful rum to something truly befitting of its premium and limited edition pedigree.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0055c2 elementor-widget elementor-widget-image\" data-id=\"e0055c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-100.png\" class=\"attachment-full size-full wp-image-344221\" alt=\"Design case study Two Shores\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-100.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-100-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-100-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465378f elementor-widget elementor-widget-text-editor\" data-id=\"465378f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is innovative or unusual about the pack?\u00a0<\/strong><\/p><p>Use of Lustre Gold Inks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108eafe elementor-widget elementor-widget-image\" data-id=\"108eafe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T101923.851.png\" class=\"attachment-full size-full wp-image-344223\" alt=\"Design case study Two Shores\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T101923.851.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T101923.851-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T101923.851-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e93669 elementor-widget elementor-widget-text-editor\" data-id=\"7e93669\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What technical challenges did you need to overcome to manufacture this pack?<\/strong><\/p><p>The process wasn&#8217;t new to us so it was relatively straightforward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169ed8b elementor-widget elementor-widget-image\" data-id=\"169ed8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T102107.402.png\" class=\"attachment-full size-full wp-image-344227\" alt=\"Design case study Two Shores\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T102107.402.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T102107.402-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T102107.402-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5acc84 elementor-widget elementor-widget-text-editor\" data-id=\"e5acc84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What reactions have you had from consumers?<\/strong><\/p><p>Extremely positive. The packaging has won awards including A \u2018LUXURY LIFESTYLE AWARDS TOP 100\u2019 WORLD SPIRITS BRAND&#8217;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f36b3 elementor-widget elementor-widget-text-editor\" data-id=\"40f36b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Design agency<\/strong> : Backbar Studios<\/p><p><strong>Product:<\/strong> Two Shores Rum<\/p><p><strong>Brand Owner:<\/strong> Outcast Brands<\/p><p><b>Launch Location:<\/b> Ireland<\/p><p><strong>Pack manufacturers<\/strong> :\u00a0 Vetro Elite for Glas &amp; Label Tech for Labels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92f9bd elementor-widget elementor-widget-text-editor\" data-id=\"b92f9bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Picture of founder of BackBar Studios- <a href=\"https:\/\/www.instagram.com\/conorsmythdesigns\/\">Conor Smyth\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b910210 elementor-widget elementor-widget-image\" data-id=\"b910210\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T103907.729.png\" class=\"attachment-full size-full wp-image-344237\" alt=\"Design case study Two Shores\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T103907.729.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/Untitled-design-2024-02-06T103907.729-300x157.png 300w, 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elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501477 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/11\/bzzz-spray-gets-a-playful-identity-for-a-practical-insect-repellent-spray\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ.png\" class=\"attachment-full size-full wp-image-501480\" alt=\"Paris Packaging Week | Bzzz-Spray gets a playful identity for a practical insect repellent spray\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/11\/bzzz-spray-gets-a-playful-identity-for-a-practical-insect-repellent-spray\/\" >\n\t\t\t\tBzzz-Spray gets a playful identity for a practical insect repellent spray\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501413 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png\" class=\"attachment-full size-full wp-image-501406\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" >\n\t\t\t\tThe Macallan reunites with trio of artists for The Romantica Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501394 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-drinks-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png\" class=\"attachment-full size-full wp-image-501400\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" >\n\t\t\t\tHEINZ x Heineken Six-Pack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501330 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/a-quick-fix-spray-designed-to-revive-worn-pickleball-paddles\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA.png\" class=\"attachment-full size-full wp-image-501333\" alt=\"Paris Packaging Week | A quick-fix spray designed to revive worn pickleball paddles\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/a-quick-fix-spray-designed-to-revive-worn-pickleball-paddles\/\" >\n\t\t\t\tA quick-fix spray designed to revive worn pickleball paddles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501140 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-beauty-en category-business-en category-design-en category-drinks-en category-event-news category-event-news-en category-innovation-en category-luxury-en category-speaker-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/press-release-100-days-to-go-london-packaging-week-2026-puts-discovery-at-the-heart-of-packagings-future\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW.png\" class=\"attachment-full size-full wp-image-501161\" alt=\"Press release | 100 days to go: London Packaging Week 2026 puts discovery at the heart of packaging\u2019s future\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/press-release-100-days-to-go-london-packaging-week-2026-puts-discovery-at-the-heart-of-packagings-future\/\" >\n\t\t\t\tPress release | 100 days to go: London Packaging Week 2026 puts discovery at the heart of packaging\u2019s future\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501209 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/jean-paul-gaultier-looks-to-couture-archives-for-les-ateliers-gaultier-fragrance-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier.png\" class=\"attachment-full size-full wp-image-501143\" alt=\"Les Ateliers Gaultier\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/jean-paul-gaultier-looks-to-couture-archives-for-les-ateliers-gaultier-fragrance-collection\/\" >\n\t\t\t\tJean Paul Gaultier looks to couture archives for Les Ateliers Gaultier fragrance collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501085 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/08\/innovation-awards-spotlight-flipstraw\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Flip-straw-1.png\" class=\"attachment-full size-full wp-image-501088\" alt=\"FlipStraw\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Flip-straw-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Flip-straw-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Flip-straw-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/08\/innovation-awards-spotlight-flipstraw\/\" >\n\t\t\t\tInnovation Awards spotlight | FlipStraw\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501026 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/02\/sponsored-content-new-regulatory-requirements-for-cosmetic-packaging-get-ahead-of-changes-in-the-sector-today\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Puch_PCD_Visuel_1200-x-626-px.png\" class=\"attachment-full size-full wp-image-501021\" alt=\"Fidel Fillaud\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Puch_PCD_Visuel_1200-x-626-px.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Puch_PCD_Visuel_1200-x-626-px-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Puch_PCD_Visuel_1200-x-626-px-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/02\/sponsored-content-new-regulatory-requirements-for-cosmetic-packaging-get-ahead-of-changes-in-the-sector-today\/\" >\n\t\t\t\tSponsored content | New regulatory requirements for cosmetic packaging: get ahead of changes in the sector today!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2018Two Shores Limited edition\u2019 is an ultra-premium rum produced in Panama, on the edge of the Pacific Ocean, and<\/p>\n","protected":false},"author":85,"featured_media":344213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de design | Design de Backbar Studios pour Two Stories Rum","_seopress_titles_desc":"Two Shores Limited edition&quot; est un rhum ultra-premium produit au Panama, au bord de l&#039;oc\u00e9an Pacifique, puis vieilli dans des f\u00fbts de ch\u00eane s\u00e9lectionn\u00e9s sur la c\u00f4te ouest de l&#039;Irlande afin de d\u00e9velopper son caract\u00e8re unique et son incroyable saveur. Sa bouteille trapue rappelle les bouteilles de rhum d&#039;antan, tandis que ses \u00e9tiquettes riches en or, saisissantes et puissantes, simulent la texture des veines d&#039;or, d\u00e9crivant non seulement la topographie c\u00f4ti\u00e8re, mais aussi les profondeurs et l&#039;obscurit\u00e9 des vagues de l&#039;oc\u00e9an.","_seopress_robots_index":"","footnotes":""},"categories":[395,123],"tags":[],"edition":[],"class_list":["post-344256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-drinks-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/344256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=344256"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/344256\/revisions"}],"predecessor-version":[{"id":344507,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/344256\/revisions\/344507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/344213"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=344256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=344256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=344256"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=344256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}