{"id":378705,"date":"2024-09-04T14:49:30","date_gmt":"2024-09-04T12:49:30","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=378705"},"modified":"2024-09-10T10:37:25","modified_gmt":"2024-09-10T08:37:25","slug":"press-release-the-key-to-success-in-beauty-packaging-create-a-meaningful-eventually-surprising-experience","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2024\/09\/04\/press-release-the-key-to-success-in-beauty-packaging-create-a-meaningful-eventually-surprising-experience\/","title":{"rendered":"Press release | The key to success in beauty packaging: create a meaningful, eventually surprising experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"378705\" class=\"elementor elementor-378705\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Press release | The key to success in beauty packaging: create a meaningful, eventually surprising experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2024\/09\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 4, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As entries open for the 2025 edition of the PCD Innovation Awards, Fr\u00e9d\u00e9ric Dreux, Global R&amp;D Packaging Director in Prestige and Skincare at Unilever, gives his take on what makes a true packaging innovation and how beauty brands should approach their next packaging project. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6bdc3 elementor-widget elementor-widget-text-editor\" data-id=\"8a6bdc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paris, 04 September 2024 &#8211; Entries for the 2025 edition of the prestigious PCD Innovation Awards are now open and the search is on for the best new innovations \u2013 with winners set to be revealed at Paris Packaging Week on 28 &amp; 29 January 2025. Brands and packaging suppliers which launched in the European or international market in 2024 can enter their best innovations in cosmetic, perfume and personal care packaging as of now.<\/p><p>As the entries launched, we spoke to jury member Fr\u00e9d\u00e9ric Dreux, Global R&amp;D Packaging Director in Prestige and Skincare at Unilever about what makes a winning beauty pack \u2013 both for the PCD Innovation Awards and for the beauty market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245cf4d elementor-widget elementor-widget-text-editor\" data-id=\"245cf4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure id=\"attachment_378709\" aria-describedby=\"caption-attachment-378709\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-378709 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696.png\" alt=\"The key to success in beauty packaging: create a meaningful, eventually surprising experience\" width=\"1200\" height=\"696\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696-300x174.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696-768x445.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-378709\" class=\"wp-caption-text\">\u00a0<\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a378d5c elementor-widget elementor-widget-text-editor\" data-id=\"a378d5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cPackaging should delight, but it should also be positioned correctly for its market segment. First and foremost, be functional. It should deliver on its promise without overpromising for a seamless consumer experience,\u201d says Fr\u00e9d\u00e9ric Dreux, Global R&amp;D Packaging Director in Prestige and Skincare at Unilever, when explaining what success looks like in packaging.\u00a0<\/p><p><strong>&#8220;Strengthen the consumer&#8217;s relationship with the product&#8221;<\/strong><\/p><p>He also points out the key metric or indicators used to measure the success of a packaging solution, saying: \u201cA successful pack functions extremely well but brings something beyond simple product protection to create a meaningful, eventually surprising experience. For example, Hourglass Curator Eyeshadow recreates the refillable palette-based experience of professional make-up artists. It\u2019s a nice touch integral to a customer&#8217;s relationship with the product, not just a one-time gimmick.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697d5c4 elementor-widget elementor-widget-text-editor\" data-id=\"697d5c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter wp-image-378712\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards2-300x245.jpg\" alt=\"\" width=\"364\" height=\"298\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards2-300x245.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards2-1252x1024.jpg 1252w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards2-768x628.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards2.jpg 1467w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06846e elementor-widget elementor-widget-text-editor\" data-id=\"d06846e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cTrend-based innovation should never be solely reactive to tick a box,\u201d adds Dreux while discussing the key packaging trends crucial for success. \u201cTrue innovative disruption should underpin lasting change. For example, Pierre Fabre Laboratories has created a recyclable 3D mono-material flexible pouch for its Elgydium Whitening Toothpaste, which reduces the use of plastic consumption. The experience of using the new pouch is just as fluid as a standard toothpaste tube\u2013it\u2019s an intuitive replacement for the consumer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba942c2 elementor-widget elementor-widget-text-editor\" data-id=\"ba942c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter wp-image-378724 \" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards1-1.jpg\" alt=\"\" width=\"262\" height=\"367\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards1-1.jpg 720w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards1-1-214x300.jpg 214w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34195d elementor-widget elementor-widget-text-editor\" data-id=\"f34195d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cEco-conscious innovation is at the forefront right now. We should always ask: how do we reduce our materials and ensure packaging is reusable or recyclable? The brand is responsible for technically innovating. For example, the Future pump we developed with Aptar for Dermalogica is mono-material PE on a PE bottle for all-in-one recycling. To improve the design and enhance the consumer experience, Aptar developed a pump-blocking system (a collar that turns 360\u00b0), limiting the risk of breakage during its use or transport.\u201d<\/p><p>And finally, what advice would Dreux give a brand looking to achieve success? \u201cBrands should always be asking \u2018why?\u2019 And make every decision in packaging design with purpose. Again, the packaging should fulfill its purpose in a way that\u2019s intuitive to the consumer, introducing new or different aspects like sustainability in a self-explanatory way. In the case of the PCD, ADF and PLD Innovation Awards, a rationale helps the judges understand this \u2018why,\u2019 concludes Dreux.\u201d<\/p><p>Fr\u00e9d\u00e9ric Dreux and an expert judging panel representing highly regarded brands, such as Chanel, Dior, PUIG, and Interparfums, will judge submissions for the PCD Innovation Awards, dedicated to the best in perfume, cosmetics and personal care packaging solutions from the global beauty market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e079f09 elementor-widget elementor-widget-text-editor\" data-id=\"e079f09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-378714 size-medium\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards3-273x300.jpg\" alt=\"\" width=\"273\" height=\"300\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards3-273x300.jpg 273w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards3-931x1024.jpg 931w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards3-768x845.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/awards3.jpg 1091w\" sizes=\"(max-width: 273px) 100vw, 273px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01623d9 elementor-widget elementor-widget-text-editor\" data-id=\"01623d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Registrations are open<\/strong><\/p><p>Meanwhile, the PLD Innovation Awards will focus on the year\u2019s best premium and luxury drinks packaging innovations, and the ADF Innovation Awards will showcase the best packaging solutions for the aerosol and dispensing technology sector.<\/p><p>The PCD, PLD, and ADF Innovation Awards are open to all, free of charge, ensuring accessibility for brands of all sizes. The judging process is conducted anonymously, without any conflicts of interest, allowing both emerging and established brands an equal opportunity to shine based on the merit of their packaging innovations. The entry deadline is 8 November, and winners will be announced live in a glittering Paris Packaging Week ceremony on 28 &amp; 29 January at Paris Expo Porte de Versailles.<\/p><p>For more information and to enter, visit <a href=\"http:\/\/www.parispackagingweek.com\">www.parispackagingweek.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27288ef elementor-widget elementor-widget-text-editor\" data-id=\"27288ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>About Paris Packaging Week<\/strong><\/p><p>Every year, Paris Packaging Week unites the international community of packaging suppliers, brand owners and design agencies with a single mission: to help brands to innovate and create the packaging for their next launch.<\/p><p>Paris Packaging Week brings together four exhibitions, each dedicated to a specific market: ADF for aerosol and dispensing products; PCD for perfume, cosmetics and personal care products; PLD for premium and luxury drinks; and Packaging Premi\u00e8re for luxury products in the fashion, accessories, watches, jewellery and fine food markets.<\/p><p>In 2025, the event will connect more than 750 packaging suppliers from across the world with packaging designers, engineers and buyers representing more than 3,000 brands and design agencies.<\/p><p>Paris Packaging Week 2025 will take place on 28 &amp; 29 January at Paris Expo, Porte de Versailles. For further information visit <a href=\"http:\/\/www.parispackagingweek.com\/\">www.parispackagingweek.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1ae0e elementor-widget elementor-widget-text-editor\" data-id=\"8c1ae0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>About Easyfairs<br \/><\/strong><\/p><p>Easyfairs organises and hosts events, bringing communities together to visit the future.<\/p><p>We currently organise 110 market-leading event titles in 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malm\u00f6 and Stockholm).<\/p><p>We are passionate about \u201ceasifying\u201d the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.<\/p><p>The Easyfairs Group employs 800 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.<\/p><p>For the fifth year running, Deloitte conferred \u201cBest Managed Company\u201d status on Easyfairs in 2023.<\/p><p>Easyfairs is ranked 11 of the world\u2019s top exhibition organisers, according to the STAX annual ranking.<\/p><p><em>Visit the future<\/em> with Easyfairs and find out more on <a href=\"http:\/\/www.easyfairs.com\"><em>www.easyfairs.com<\/em><\/a><em>\u00a0 <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ad05b elementor-widget elementor-widget-text-editor\" data-id=\"a0ad05b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure id=\"attachment_378709\" aria-describedby=\"caption-attachment-378709\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-378709 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696.png\" alt=\"The key to success in beauty packaging: create a meaningful, eventually surprising experience\" width=\"1200\" height=\"696\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696-300x174.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/09\/Frederic-Dreux-1200-X-696-768x445.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-378709\" class=\"wp-caption-text\">\u00a0<\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4621cf elementor-widget elementor-widget-text-editor\" data-id=\"c4621cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For further information, please contact:<br \/><\/strong><\/p><p class=\"MsoNormal\" style=\"line-height: 120%; margin: 0cm 35.15pt 10.0pt 0cm;\"><span lang=\"EN\" style=\"font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: 'Trebuchet MS'; mso-bidi-font-family: 'Trebuchet MS'; color: #071437;\">Noura Moussa, Press Relations <\/span><\/p><p class=\"MsoNormal\" style=\"line-height: 120%; margin: 0cm 35.15pt 10.0pt 0cm;\"><span lang=\"EN\" style=\"font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: 'Trebuchet MS'; mso-bidi-font-family: 'Trebuchet MS'; color: #071437;\">noura.moussa@henaray.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/vogis.gin\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        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sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"378705\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email address\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499835 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png\" class=\"attachment-full size-full wp-image-499838\" alt=\"Innovation Awards spotlight | The lantern of time\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" >\n\t\t\t\tInnovation Awards spotlight | The lantern of time\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499795 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499814\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499760 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png\" class=\"attachment-full size-full wp-image-499804\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" >\n\t\t\t\tOld Spice launches Super Mario Galaxy Movie-inspired grooming collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499713 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png\" class=\"attachment-full size-full wp-image-499707\" alt=\"Mac x Conner Ives\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" >\n\t\t\t\tConner Ives reimagines MAC&#8217;s Viva Glam in an impactful limited edition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499669 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png\" class=\"attachment-full size-full wp-image-499664\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" >\n\t\t\t\tDom P\u00e9rignon banks on quiet luxury with in-store personalized packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499651 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png\" class=\"attachment-full size-full wp-image-499642\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" >\n\t\t\t\tBollinger unveils its 2018 vintage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499609 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png\" class=\"attachment-full size-full wp-image-499635\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" >\n\t\t\t\tInnovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499563 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/albea-highlights-latest-packaging-developments-from-applicators-to-airtight-cosmetics-compacts\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26.png\" class=\"attachment-full size-full wp-image-499557\" alt=\"Albea PPW26\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/albea-highlights-latest-packaging-developments-from-applicators-to-airtight-cosmetics-compacts\/\" >\n\t\t\t\tAlb\u00e9a highlights latest packaging developments, from applicators to airtight cosmetics compacts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletters<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As entries open for the 2025 edition of the PCD Innovation Awards, Fr\u00e9d\u00e9ric Dreux, Global R&amp;D Packaging Director in<\/p>\n","protected":false},"author":85,"featured_media":379133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | The key to success in beauty packaging: create a meaningful, eventually surprising experience","_seopress_titles_desc":"As entries open for the 2025 edition of the PCD Innovation Awards, Fr\u00e9d\u00e9ric Dreux, Global R&amp;D Packaging Director in Prestige and Skincare at Unilever, gives his take on what makes a true packaging innovation and how beauty brands should approach their next packaging project. ","_seopress_robots_index":"","footnotes":""},"categories":[122,422,111,394],"tags":[],"edition":[],"class_list":["post-378705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-event-news-en","category-event-news","category-innovation-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/378705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=378705"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/378705\/revisions"}],"predecessor-version":[{"id":379232,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/378705\/revisions\/379232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/379133"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=378705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=378705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=378705"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=378705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}