{"id":39943,"date":"2022-02-01T11:44:47","date_gmt":"2022-02-01T10:44:47","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=39943"},"modified":"2022-02-03T10:01:45","modified_gmt":"2022-02-03T09:01:45","slug":"design-case-study-breath-a-creative-reflection-of-zephyr","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2022\/02\/01\/design-case-study-breath-a-creative-reflection-of-zephyr\/","title":{"rendered":"Design Case Study | Breath, a creative reflection of Zephyr"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39943\" class=\"elementor elementor-39943 elementor-39942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Design Case Study | Breath, a creative reflection of Zephyr<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2022\/02\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 1, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><b>Breath is a concept designed by Studio Zephyr intended to demonstrate the designers know-how and creativity. <\/b><b><span lang=\"EN-US\">Find out more about this pack in our exclusive design case study below.<\/span><\/b><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Tell us a bit about the brand &#8211; its heritage, its story, and its markets &#8211; and the brief for this project. How does the design express the brand&#8217;s values?\u00a0<\/span><\/p>\n<p>The first intention of the creation of Breath was to create a precious and rare object, thought and conceived as a work of art. Breath is intended to present a renewal of the studio in form and aspiration. Aimed at the luxury spirits market, it plays with codes to create a strong and original universe.<\/p>\n<p>&#8220;It is an opportunity for us to create freely around a storytelling that we thought up beforehand. Zephyr being the god of wind, the story of this brand is built around a mythological tale&#8221; explain the designers.\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-39950 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1.jpg\" alt=\"\" width=\"1041\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1.jpg 1041w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1-260x300.jpg 260w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1-888x1024.jpg 888w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1-768x885.jpg 768w\" sizes=\"(max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p><span style=\"font-weight: bold\">What is unusual or innovative about this pack?\u00a0<\/span><\/p>\n<p>The box was created to complement the bottle. In keeping with the mythological story, it depicts an architectural column that is a direct reminder of the various temples built for the gods during the great Greek period.<\/p>\n<p>Another unique feature about the pack is its references. The box includes direct references to the city of Marseille, which is the designer&#8217;s heartland. This is a way of highlighting the Phocaean city, but is also a nod to the fact that Marseille, known as &#8220;Massalia&#8221;, is cited in Greek mythology.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39952 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: bold\">What challenges did you need to overcome when manufacturing this pack?\u00a0<\/span><\/p>\n<p>The main challenge of this project was to create a round bottle by working on a unique glass design.<\/p>\n<p>The round shape was important to the designers because it is not often used in the spirits industry as it is complex to design. The round shape also aims to translate the dynamics of the breath, supported by pictographic motifs of wind represented in relief on the bottle, which at the same time facilitate its handling.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39968 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: bold\">Design:\u00a0<\/span>Studio Zephyr<\/p>\n<p><span style=\"font-weight: bold\">Product:\u00a0<\/span>Breath<\/p>\n<p><span style=\"font-weight: bold\">Launch date:<\/span><strong>\u00a0<\/strong>2022<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39970 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-768x512.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong><em>Maurin &amp; Eddie, product designers and founders of Studio Zephyr\u00a0<\/em><\/strong><\/p>\n<p>Connect<strong> with Maurin &amp; Eddie :\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501477 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/11\/bzzz-spray-gets-a-playful-identity-for-a-practical-insect-repellent-spray\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ.png\" class=\"attachment-full size-full wp-image-501480\" alt=\"Paris Packaging Week | Bzzz-Spray gets a playful identity for a practical insect repellent spray\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/11\/bzzz-spray-gets-a-playful-identity-for-a-practical-insect-repellent-spray\/\" >\n\t\t\t\tBzzz-Spray gets a playful identity for a practical insect repellent spray\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501413 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png\" class=\"attachment-full size-full wp-image-501406\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/the-macallan-reunites-with-trio-of-artists-for-the-romantica-collection\/\" >\n\t\t\t\tThe Macallan reunites with trio of artists for The Romantica Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501394 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-drinks-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png\" class=\"attachment-full size-full wp-image-501400\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" >\n\t\t\t\tHEINZ x Heineken Six-Pack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501330 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/a-quick-fix-spray-designed-to-revive-worn-pickleball-paddles\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA.png\" class=\"attachment-full size-full wp-image-501333\" alt=\"Paris Packaging Week | A quick-fix spray designed to revive worn pickleball paddles\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/JOOLA-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/a-quick-fix-spray-designed-to-revive-worn-pickleball-paddles\/\" >\n\t\t\t\tA quick-fix spray designed to revive worn pickleball paddles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501140 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-beauty-en category-business-en category-design-en category-drinks-en category-event-news category-event-news-en category-innovation-en category-luxury-en category-speaker-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/press-release-100-days-to-go-london-packaging-week-2026-puts-discovery-at-the-heart-of-packagings-future\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW.png\" class=\"attachment-full size-full wp-image-501161\" alt=\"Press release | 100 days to go: London Packaging Week 2026 puts discovery at the heart of packaging\u2019s future\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/LPW-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/press-release-100-days-to-go-london-packaging-week-2026-puts-discovery-at-the-heart-of-packagings-future\/\" >\n\t\t\t\tPress release | 100 days to go: London Packaging Week 2026 puts discovery at the heart of packaging\u2019s future\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501209 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/jean-paul-gaultier-looks-to-couture-archives-for-les-ateliers-gaultier-fragrance-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier.png\" class=\"attachment-full size-full wp-image-501143\" alt=\"Les Ateliers Gaultier\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Les-Ateliers-Gaultier-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/06\/09\/jean-paul-gaultier-looks-to-couture-archives-for-les-ateliers-gaultier-fragrance-collection\/\" >\n\t\t\t\tJean Paul Gaultier looks to couture archives for Les Ateliers Gaultier fragrance collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Sign up to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Breath is a concept designed by Studio Zephyr intended to demonstrate the designers know-how and creativity. Find out more<\/p>\n","protected":false},"author":1,"featured_media":39953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Breath, a creative reflection of Zephyr","_seopress_titles_desc":"Breath is a concept designed by Studio Zephyr intended to demonstrate the designers know-how and creativity. Find out more about this pack in our exclusive design case study below. ","_seopress_robots_index":"","footnotes":""},"categories":[395,123,394,138],"tags":[],"edition":[],"class_list":["post-39943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-drinks-en","category-innovation-en","category-luxury-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/39943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=39943"}],"version-history":[{"count":8,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/39943\/revisions"}],"predecessor-version":[{"id":55441,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/39943\/revisions\/55441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/39953"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=39943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=39943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=39943"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=39943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}