{"id":40346,"date":"2022-02-01T16:07:36","date_gmt":"2022-02-01T15:07:36","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=40346"},"modified":"2022-02-03T10:19:14","modified_gmt":"2022-02-03T09:19:14","slug":"packaging-trends-in-fragrance-by-monia-merabet-weoutwow","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2022\/02\/01\/packaging-trends-in-fragrance-by-monia-merabet-weoutwow\/","title":{"rendered":"Packaging trends in fragrance by Monia Merabet &#8211; WeOutWow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40346\" class=\"elementor elementor-40346 elementor-40345\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Packaging trends in fragrance by Monia Merabet &#8211; WeOutWow<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2022\/02\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 1, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monia Merabet, founder of WeOutWow, an agency of trends and strategic innovation, talks about the packaging trends in the fragance industry.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;There is no denying that the fragrance market has strongly been impacted by the pandemic. When most people around the world had to stay home and wear masks when socializing, the need for fragrances seemed less important. However, consumers did not completely write off perfumes but instead shifted their usage and their expectations. It turns out that across 11 different countries, 56% of consumers appreciated fragrances more during lockdown and 56% also took more comfort in the scents they used (source : Firmenich Covid-19 Global Survey).<\/p>\n<p>As a result, the fragrance market is offering a growing number of mood boosting scents or or perfumes that have an impact on wellness. The packaging side of the fragrance business has also been influenced and a few interesting trends are taking more space in this global market.<\/p>\n<p><strong><span style=\"font-weight: bold\">EXPERIMENTAL AND ADVENTUROUS&nbsp;<\/span><\/strong><\/p>\n<p>With stores being closed and people being stuck at home for days and sometimes weeks on end, brands had to come up with new ways to reach their potential customers. To facilitate trials, many companies launched discovery boxes with small-sized bottles of their best sellers. Consumers could order them online and experience them in the comfort and safety of their own home. Now that restrictions are lowering, many consumers still opt for travel size products. The first reason is that they enjoyed experimenting and testing various smells and they now have a taste for change and discovery. The second is that, while long distance travel is still difficult, trips in the same country and sometimes even same region have become increasingly popular, and on such occasions travel size products are a must.<\/p>\n<p><strong><span style=\"font-weight: bold\">ENVIRONMENT-FRIENDLY&nbsp;<\/span><\/strong><\/p>\n<p>Another trend impacting packaging in the fragrance market is the need for cleaner, more eco-friendly products. Refillable bottles that were once marketed as a more affordable system (refilling being less expensive than buying a new bottle) have now gained another purpose. Some brands even have refill stations where consumers can come with their empty bottle and fill them on-site, all in an effort to reduce unnecessary packaging. In terms of materials that are still essential, recycled and recyclable components (pumps and caps included) are becoming the norm as consumers are very sensitive to the life cycle of the products they buy and are looking for small to zero-waste options.<\/p>\n<p><strong><span style=\"font-weight: bold\">PLAYFUL<\/span><\/strong><\/p>\n<p>If smaller size and greener packaging are preferred, consumers still want their perfumes to bring them a sense of joy and playfulness. Perfume is above all a way for individuals to express their personality and uniqueness so they want these characteristics to also be represented in the packaging of their favorite scent. Colorful glass (like the one used for Vyrao perfumes), roll-ons (for ease of use but also for the sensorial gesture it creates) or boxes for solid perfumes (like the Henry Jacques Luxury cases) are making a come-back. Younger generations are also attracted to tech-friendly packaging offering VR or gaming experiences in addition to unique bottle shapes.<\/p>\n<p>The fragrance packaging sector is full of innovations in terms of materials, like recycled or lightweight glass, outer packaging made of 100% natural fiber or separable pumps with screwable-unscrewable necks for easy refill. Add to that original design and a bit of technology (like bottles equipped with augmented reality systems or scanable packaging to access games or have more infos on the product) and you get products that consumers are craving for. In the end, practical, sensible and creative perfume packaging is now, more than ever, what they are looking for and excited about.&#8221;&nbsp; says <span style=\"font-weight: bold\">Monia Merabet, founder of WeOutWow.&nbsp;<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-40430\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Article-600x350-2.png\" alt=\"\" width=\"600\" height=\"350\"><\/p>\n<p>&#8220;WeOutWow is a trend and strategic innovation agency. We guide you to accelerate your growth, stay ahead of competition, be creative and develop concepts to out-wow your customers.&#8221;<\/p>\n<p>&#8220;Based in Paris and Tokyo with a network of freelance trendspotters around Asia, Europe and the US. We scout new signals, concepts and trends daily in beauty, luxury and all creative industries.&#8221;<\/p>\n<p>The agency uses this knowledge to provide you with inspiration and actionable insights. 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data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499966 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" 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href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" >\n\t\t\t\tFrom handcrafted to heritage, how spirits are mining new design trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499952 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png\" class=\"attachment-full size-full wp-image-499924\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" >\n\t\t\t\tSaint James rings in 260th birthday with El\u00e9gance, a limited-edition rum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499940 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/a-signature-dior-bag-becomes-the-inspiration-for-a-new-fragrance\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png\" class=\"attachment-full size-full wp-image-499930\" alt=\"Dior Cuir Saddle Parfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/a-signature-dior-bag-becomes-the-inspiration-for-a-new-fragrance\/\" >\n\t\t\t\tA signature Dior bag becomes the inspiration for a new fragrance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499886 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/kiss-colors-care-unveils-new-aerosol-range-for-textured-hair\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png\" class=\"attachment-full size-full wp-image-499890\" alt=\"Paris Packaging Week | KISS Colors &amp; Care unveils new aerosol range for textured hair\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/kiss-colors-care-unveils-new-aerosol-range-for-textured-hair\/\" >\n\t\t\t\tKISS Colors &#038; Care unveils new aerosol range for textured hair\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499873 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png\" class=\"attachment-full size-full wp-image-499876\" alt=\"amika2\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" >\n\t\t\t\tAmika launches its new global &#8220;On your wavelength&#8221; campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499856 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png\" class=\"attachment-full size-full wp-image-499859\" alt=\"Innovation Awards spotlight | ALUWOOD\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" >\n\t\t\t\tInnovation Awards spotlight | ALUWOOD\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Sign up to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Monia Merabet, founder of WeOutWow, an agency of trends and strategic innovation, talks about the packaging trends in the<\/p>\n","protected":false},"author":1,"featured_media":40598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Packaging Trends in fragrance by Monia Merabet - WeOutWow","_seopress_titles_desc":"Monia Merabet, founder of WeOutWow, an agency of trends and strategic innovation, talks about the packaging trends in the fragance industry. ","_seopress_robots_index":"","footnotes":""},"categories":[122,125,124],"tags":[],"edition":[],"class_list":["post-40346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-sustainability-en","category-trends-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/40346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=40346"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/40346\/revisions"}],"predecessor-version":[{"id":40888,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/40346\/revisions\/40888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/40598"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=40346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=40346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=40346"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=40346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}