{"id":458870,"date":"2025-05-27T14:04:28","date_gmt":"2025-05-27T12:04:28","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=458870"},"modified":"2025-05-27T14:07:18","modified_gmt":"2025-05-27T12:07:18","slug":"inside-new-niche-fragrance-brand-chambre52","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2025\/05\/27\/inside-new-niche-fragrance-brand-chambre52\/","title":{"rendered":"Inside new niche fragrance brand Chambre52"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"458870\" class=\"elementor elementor-458870 elementor-458840\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Inside new niche fragrance brand Chambre52<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2025\/05\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 27, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A new player in the niche fragrance space, Chambre52 launched with eaux de parfum in faceted glass flacons designed by Jules and Pierre Dinand. International expansion and new products, including a hair scent, are in the works for this brand co-founded by Nicolas Dewitte.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New niche fragrance brand Chambre52 debuted in November 2024 with a line of six scents housed in 100ml and 52ml formats. The latter is a nod to the brand\u2019s name, which is inspired by Co-founder Nicolas Dewitte\u2019s stay in room 52 at a hotel in S\u00e3o Paolo, Brazil.<\/p>\n<p>For the packaging design, the brand called on Jules Dinand, grandson of Pierre, who dreamt up a bespoke flacon made of faceted glass. <em>&#8220;It was important that the bottles be transparent, both because the juice is the star of the show in niche perfumery, and because Chambre52 is not a closed space, but one that is open to the world and open to others,&#8221;<\/em> Dewitte tells Formes de Luxe. The bottles are refillable and the refill that uses Techniplast\u2019s RT-Twist technology is slated to launch this June.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57829aa elementor-widget elementor-widget-image\" data-id=\"57829aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"627\" height=\"90\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe.png\" class=\"attachment-large size-large wp-image-349646\" alt=\"formes de luxe\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe.png 627w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe-300x43.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/05\/Article-website-Chambre52-perfume.png\" class=\"attachment-full size-full wp-image-458842\" alt=\"Chambre52 perfume\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/05\/Article-website-Chambre52-perfume.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/05\/Article-website-Chambre52-perfume-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/05\/Article-website-Chambre52-perfume-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"458870\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email adcress\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-513733 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-beauty-en category-business-en category-design-en category-drinks-en category-event-news category-event-news-en category-innovation-en category-luxury-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/15\/press-release-all-eyes-on-paris-as-registration-opens-for-paris-packaging-weeks-biggest-edition-yet\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1001\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg\" class=\"attachment-full size-full wp-image-513739\" alt=\"Paris Packaging Week 2027\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg 1001w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-768x768.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/15\/press-release-all-eyes-on-paris-as-registration-opens-for-paris-packaging-weeks-biggest-edition-yet\/\" >\n\t\t\t\tPress release | All eyes on Paris as registration opens for Paris Packaging Week\u2019s biggest edition yet\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510838 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-beauty-en category-design-en category-drinks-en category-event-news-en category-event-news category-innovation-en category-luxury-en edition-paris-packaging-week-2026\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/press-release-paris-packaging-week-innovation-awards-2027-new-jury-co-chairs-champion-bold-ideas-fresh-perspectives-and-the-next-generation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png\" class=\"attachment-full size-full wp-image-512514\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/press-release-paris-packaging-week-innovation-awards-2027-new-jury-co-chairs-champion-bold-ideas-fresh-perspectives-and-the-next-generation\/\" >\n\t\t\t\tPress release | Paris Packaging Week Innovation Awards 2027: new jury co-chairs champion bold ideas, fresh perspectives and the next generation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-512498 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-business-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/lysol-warms-up-the-air-sanitiser-category-with-two-seasonal-scents\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"907\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png\" class=\"attachment-full size-full wp-image-512501\" alt=\"Paris Packaging Week | Lysol warms up the air sanitiser category with two seasonal scents\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png 1734w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-768x402.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-1536x803.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/lysol-warms-up-the-air-sanitiser-category-with-two-seasonal-scents\/\" >\n\t\t\t\tLysol warms up the air sanitiser category with two seasonal scents\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-512468 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-business-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/living-proof-turns-dry-shampoo-into-a-holiday-scent-moment-with-frosted-fig\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"907\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree.png\" class=\"attachment-full size-full wp-image-512482\" alt=\"Paris Packaging Week | Living Proof turns dry shampoo into a holiday scent moment with Frosted Fig\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree.png 1734w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree-768x402.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree-1536x803.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/living-proof-turns-dry-shampoo-into-a-holiday-scent-moment-with-frosted-fig\/\" >\n\t\t\t\tLiving Proof turns dry shampoo into a holiday scent moment with Frosted Fig\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510624 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-innovation-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/05\/exclusive-sundae-body-mists-bringing-a-playful-y2k-spirit-to-fragrance-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae.png\" class=\"attachment-full size-full wp-image-510627\" alt=\"Sundae\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/05\/exclusive-sundae-body-mists-bringing-a-playful-y2k-spirit-to-fragrance-packaging\/\" >\n\t\t\t\tExclusive | Sundae body mists: Bringing a playful Y2K spirit to fragrance packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510614 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/03\/chanel-fragrance-beauty-partners-with-hydro-for-low-carbon-aluminum-beauty-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging-.png\" class=\"attachment-full size-full wp-image-510609\" alt=\"Chanel - Fragrance &amp; Beauty Packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/03\/chanel-fragrance-beauty-partners-with-hydro-for-low-carbon-aluminum-beauty-packaging\/\" >\n\t\t\t\tChanel Fragrance &#038; Beauty partners with Hydro for low-carbon aluminum beauty packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506964 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/28\/exclusive-the-glenrothes-51-crafting-a-packaging-experience-for-a-rare-whisky\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4.png\" class=\"attachment-full size-full wp-image-509910\" alt=\"Glenrothes Orchid4\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4.png 1800w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-1536x1024.png 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-768x512.png 768w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/28\/exclusive-the-glenrothes-51-crafting-a-packaging-experience-for-a-rare-whisky\/\" >\n\t\t\t\tExclusive | The Glenrothes 51: Crafting a packaging experience for a rare Whisky\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-507075 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/24\/inside-the-packaging-of-bottega-venetas-alta-fragrance-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Bottega-Veneta.png\" class=\"attachment-full size-full wp-image-507071\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Bottega-Veneta.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Bottega-Veneta-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Bottega-Veneta-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/24\/inside-the-packaging-of-bottega-venetas-alta-fragrance-collection\/\" >\n\t\t\t\tInside the packaging of Bottega Veneta\u2019s Alta fragrance collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A new player in the niche fragrance space, Chambre52 launched with eaux de parfum in faceted glass flacons designed<\/p>\n","protected":false},"author":987,"featured_media":458842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Paris Packaging Week | Inside new niche fragrance brand Chambre52","_seopress_titles_desc":"A new player in the niche fragrance space, Chambre52 launched with eaux de parfum in faceted glass flacons designed by Jules and Pierre Dinand. International expansion and new products, including a hair scent, are in the works for this brand co-founded by Nicolas Dewitte.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Paris Packaging Week | \u00c0 la d\u00e9couverte de la nouvelle marque de parfums de niche Chambre52","_seopress_social_fb_desc":"Nouvel arrivant sur le march\u00e9 des parfums de niche, Chambre52 a lanc\u00e9 des eaux de parfum dans des flacons en verre \u00e0 facettes con\u00e7us par Jules et Pierre Dinand. Une expansion internationale et de nouveaux produits, dont un parfum pour les cheveux, sont pr\u00e9vus pour cette marque cofond\u00e9e par Nicolas Dewitte.","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/61\/2025\/05\/Article-website-Chambre52-perfume.png","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Paris Packaging Week | \u00c0 la d\u00e9couverte de la nouvelle marque de parfums de niche Chambre52","_seopress_social_twitter_desc":"Nouvel arrivant sur le march\u00e9 des parfums de niche, Chambre52 a lanc\u00e9 des eaux de parfum dans des flacons en verre \u00e0 facettes con\u00e7us par Jules et Pierre Dinand. Une expansion internationale et de nouveaux produits, dont un parfum pour les cheveux, sont pr\u00e9vus pour cette marque cofond\u00e9e par Nicolas Dewitte.","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/61\/2025\/05\/Article-website-Chambre52-perfume.png","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[138],"tags":[],"edition":[],"class_list":["post-458870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/458870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/987"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=458870"}],"version-history":[{"count":0,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/458870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/458842"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=458870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=458870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=458870"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=458870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}