{"id":458931,"date":"2025-06-04T09:58:01","date_gmt":"2025-06-04T07:58:01","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=458931"},"modified":"2025-06-04T15:10:25","modified_gmt":"2025-06-04T13:10:25","slug":"discovering-the-stronghold-of-french-whiskey-with-laferte","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2025\/06\/04\/discovering-the-stronghold-of-french-whiskey-with-laferte\/","title":{"rendered":"Discovering the stronghold of French whiskey with Lafert\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"458931\" class=\"elementor elementor-458931 elementor-458930\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Discovering the stronghold of French whiskey with Lafert\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2025\/06\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 4, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fd917 elementor-widget elementor-widget-text-editor\" data-id=\"31fd917\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>At the recent Forum du Print et du Packaging on 21 May, held by Imprim\u2019Luxe at the H\u00f4tel de l\u2019Industrie in Paris, we had the pleasure of meeting Loys Vallon de Testa, Co-founder and CEO of Lafert\u00e9, an innovative French whiskey brand making waves in the spirits industry.<\/strong><\/p><p><strong>With a background at the prestigious Mo\u00ebt Hennessy group, Loys and his partners set out to create a contemporary French whiskey that combines tradition and modernity, appealing both to connoisseurs and newcomers alike.<\/strong><\/p><p><strong>In this interview, Loys shares directly the story behind Lafert\u00e9, the vision driving its creation, and the bold choices behind its unique packaging.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a406f elementor-widget elementor-widget-image\" data-id=\"58a406f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-1-4x5-1-240x300.jpg\" class=\"attachment-medium size-medium wp-image-459078\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-1-4x5-1-240x300.jpg 240w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-1-4x5-1-819x1024.jpg 819w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-1-4x5-1-768x960.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-1-4x5-1.jpg 960w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f3984 elementor-widget elementor-widget-text-editor\" data-id=\"71f3984\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Can you tell us a bit about the brand, its origins and its markets?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf15dc elementor-widget elementor-widget-text-editor\" data-id=\"0cf15dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lafert\u00e9 was co-founded by three former Mo\u00ebt Hennessy colleagues. It is a French blending house producing a contemporary French whiskey aimed at both seasoned enthusiasts and curious newcomers.<\/p><p>The name Lafert\u00e9 comes from the Old French word <em>fert\u00e9<\/em>, meaning a stronghold or fortified town. From the beginning, our ambition has been to establish France as a stronghold for whiskey, and Lafert\u00e9 perfectly embodies that vision.<\/p><p>Today, we are present across three continents, with France as our core market. After all, whiskey is the most widely consumed spirit in the country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dccfb2 elementor-widget elementor-widget-text-editor\" data-id=\"7dccfb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How does the design reflect the brand\u2019s values? What inspired it?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc692e8 elementor-widget elementor-widget-text-editor\" data-id=\"bc692e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our bottle was designed by the agency Stranger &amp; Stranger, with a brief to reflect refined French elegance, understated and premium.<\/p><p>The symbol we use is inspired by Vauban citadels, which are embedded in the French landscape, familiar to many, and a perfect example of French strongholds.<\/p><p>We created a bespoke glass mould to achieve the level of detail we wanted, it was essential to catch the eye from the very first glance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cef40 elementor-widget elementor-widget-image\" data-id=\"55cef40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-4-4x5-1-240x300.jpg\" class=\"attachment-medium size-medium wp-image-459080\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-4-4x5-1-240x300.jpg 240w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-4-4x5-1-819x1024.jpg 819w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-4-4x5-1-768x960.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-4-4x5-1.jpg 960w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153e20e elementor-widget elementor-widget-text-editor\" data-id=\"153e20e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is innovative or unusual about your packaging?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-927b2a5 elementor-widget elementor-widget-text-editor\" data-id=\"927b2a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We made a deliberate decision not to use a box or sleeve. It was a mix of pragmatism and principle. Packaging comes at a cost, has an environmental impact, and does not really enhance our product, since it is the bottle itself that draws attention.<\/p><p>It is also very difficult to achieve the same level of quality in an outer case as in such a carefully crafted glass design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb8389 elementor-widget elementor-widget-text-editor\" data-id=\"4cb8389\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What technical challenges did you need to overcome to manufacture the packaging, if any?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238a26a elementor-widget elementor-widget-text-editor\" data-id=\"238a26a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A bespoke bottle design requires time and significant investment. We took the risk of delays or spending far more than our competitors on something that is often dismissed as \u201cjust marketing\u201d.<\/p><p>In reality, we believe it is all part of the experience, the quality of the liquid deserves to be reflected in its presentation.<\/p><p>The development process took over a year, compared to just a few weeks for a standard bottle with a basic label.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a017098 elementor-widget elementor-widget-image\" data-id=\"a017098\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-5-4x5-1-240x300.jpg\" class=\"attachment-medium size-medium wp-image-459082\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-5-4x5-1-240x300.jpg 240w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-5-4x5-1-819x1024.jpg 819w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-5-4x5-1-768x960.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Laferte-Beautyshot-5-4x5-1.jpg 960w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712d34 elementor-widget elementor-widget-text-editor\" data-id=\"6712d34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What reactions have you had from customers?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7ae9f elementor-widget elementor-widget-text-editor\" data-id=\"fd7ae9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our bottle was awarded Gold at the Spirits Business Design &amp; Packaging Masters, one of the most prestigious competitions in the industry.<\/p><p>Every time someone discovers the bottle, we receive compliments, and that confirms we made the right choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/vogis.gin\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6e140 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"8b6e140\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/lafertewhisky.com\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">read more on lafert\u00e9 here<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee721 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"efee721\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul 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sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de\u00a0<a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title 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elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499835 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png\" class=\"attachment-full size-full wp-image-499838\" alt=\"Innovation Awards spotlight | The lantern of time\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" >\n\t\t\t\tInnovation Awards spotlight | The lantern of time\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499795 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499814\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499760 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png\" class=\"attachment-full size-full wp-image-499804\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" >\n\t\t\t\tOld Spice launches Super Mario Galaxy Movie-inspired grooming collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499713 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png\" class=\"attachment-full size-full wp-image-499707\" alt=\"Mac x Conner Ives\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" >\n\t\t\t\tConner Ives reimagines MAC&#8217;s Viva Glam in an impactful limited edition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499669 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png\" class=\"attachment-full size-full wp-image-499664\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" >\n\t\t\t\tDom P\u00e9rignon banks on quiet luxury with in-store personalized packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499651 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png\" class=\"attachment-full size-full wp-image-499642\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" >\n\t\t\t\tBollinger unveils its 2018 vintage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499609 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png\" class=\"attachment-full size-full wp-image-499635\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" >\n\t\t\t\tInnovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499563 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/albea-highlights-latest-packaging-developments-from-applicators-to-airtight-cosmetics-compacts\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26.png\" class=\"attachment-full size-full wp-image-499557\" alt=\"Albea PPW26\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/23\/albea-highlights-latest-packaging-developments-from-applicators-to-airtight-cosmetics-compacts\/\" >\n\t\t\t\tAlb\u00e9a highlights latest packaging developments, from applicators to airtight cosmetics compacts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At the recent Forum du Print et du Packaging on 21 May, held by Imprim\u2019Luxe at the H\u00f4tel de<\/p>\n","protected":false},"author":85,"featured_media":458934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Discovering the stronghold of French whiskey with Lafert\u00e9","_seopress_titles_desc":"At the recent Forum du Print et du Packaging on 21 May, held by Imprim\u2019Luxe at the H\u00f4tel de l\u2019Industrie in Paris, we had the pleasure of meeting Loys Vallon de Test, Co-founder and CEO of Lafert\u00e9, an innovative French whiskey brand making waves in the spirits industry.","_seopress_robots_index":"","footnotes":""},"categories":[395,111,132,2],"tags":[],"edition":[],"class_list":["post-458931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-event-news","category-speaker-en","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/458931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=458931"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/458931\/revisions"}],"predecessor-version":[{"id":459316,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/458931\/revisions\/459316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/458934"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=458931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=458931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=458931"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=458931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}