{"id":470072,"date":"2025-06-15T16:16:41","date_gmt":"2025-06-15T14:16:41","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=470072"},"modified":"2025-06-16T17:16:54","modified_gmt":"2025-06-16T15:16:54","slug":"exclusive-capturing-tasmania-in-cape-hauy-whisky-packaging-design","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2025\/06\/15\/exclusive-capturing-tasmania-in-cape-hauy-whisky-packaging-design\/","title":{"rendered":"Exclusive | Capturing Tasmania in Cape Hauy whisky packaging design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"470072\" class=\"elementor elementor-470072 elementor-470071\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Exclusive | Capturing Tasmania in Cape Hauy whisky packaging design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2025\/06\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 15, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cape Hauy is a whisky that conveys the unique character of Tasmania through its carefully crafted design. In this interview, Rowena Curlewis, Co-founder and CEO of Denomination, discusses how the island\u2019s distinctive landscape served as the foundation for a packaging concept that is both elegant and authentic. Through the use of natural materials, refined forms and purposeful storytelling, the design achieves a balance of innovation and tradition that reflects the brand\u2019s premium positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92467b4 elementor-widget elementor-widget-image\" data-id=\"92467b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"787\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/6-Cape-Hauy-Sculpture-1-787x1024.jpg\" class=\"attachment-large size-large wp-image-470099\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/6-Cape-Hauy-Sculpture-1-787x1024.jpg 787w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/6-Cape-Hauy-Sculpture-1-231x300.jpg 231w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/6-Cape-Hauy-Sculpture-1-768x1000.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/6-Cape-Hauy-Sculpture-1.jpg 922w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15260a0 elementor-widget elementor-widget-text-editor\" data-id=\"15260a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><p>Tell us a bit about the brand \u2013 its heritage, its story, and its markets.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cape Hauy was created because our client, Jinding, felt there was an opportunity to bring to life the essence of Tasmania in a new whisky in a way that was distinctive to competitors in this market. Tasmanian whiskies, on the whole, tend to follow Scottish whiskies in their design: conservative, solid, reassuring through the use of traditional whisky cues. This was an opportunity to deviate from this and offer consumers a product and package that was unique, and that would also appeal to high end whisky connoisseurs in Australia and China. Our client\u2019s brief was to create a brand that was premium, desirable, natural, contemporary and unique, and reflect its Tasmanian home. It had to also justify its super premium price point of $AUD400 and reflect its small batch nature: 1,000 units were produced for its inaugural release.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d2e8a elementor-widget elementor-widget-image\" data-id=\"a0d2e8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"614\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/3-Cape-Hauy-Bottle-and-Box-1-1335x1024.jpg\" class=\"attachment-large size-large wp-image-470101\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/3-Cape-Hauy-Bottle-and-Box-1-1335x1024.jpg 1335w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/3-Cape-Hauy-Bottle-and-Box-1-300x230.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/3-Cape-Hauy-Bottle-and-Box-1-768x589.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/3-Cape-Hauy-Bottle-and-Box-1-1536x1178.jpg 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/3-Cape-Hauy-Bottle-and-Box-1.jpg 1565w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b913c5 elementor-widget elementor-widget-text-editor\" data-id=\"8b913c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How does the design express the brand\u2019s values? What inspired the design?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8fc41 elementor-widget elementor-widget-text-editor\" data-id=\"9b8fc41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our strategic positioning was centred on the wild Tasmanian landscape which would provide a sublime, rarefied experience for consumers that would be uniquely, intrinsically Tasmanian. The coastline of Tasmania is incredibly unique given the proliferation of dolerite. In fact, the largest surface exposure of dolerite in the world is found in Tasmania: 40% of the island\u2019s landscape. One of the spectacular features of dolerite, is steep columnar cliffs and mountains. Dolerite has a huge influence on the soil which in turn influences the Tasmanian-grown grain which imparts a unique floral note.<\/p><p>The extraordinary and sculptural dolerite cliffs were our inspiration and resulted in a design which is disruptive, unique and highly memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3281c elementor-widget elementor-widget-text-editor\" data-id=\"ef3281c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is innovative or unusual about your packaging?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e549585 elementor-widget elementor-widget-text-editor\" data-id=\"e549585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By incorporating semiotics of the Tasmanian landscape within the design, we have been able to create a design that is both authentic and bespoke. From the stopper made from reconstituted stone, to the grey textured 100% recycled pulp of the giftbox concepts, to the customised grey vignette on the bottle \u2013 each of these semiotically tie to the dolerite columns and Tasmanian landscape.<\/p><p>The typography stacked vertically to mirror the tall columnar cliffs and language spoke to the artisanal nature of the product. \u201cMade by Tasmania\u201d on the back speaks to the 100% Tasmanian ingredients and the influence of the landscape and terroir on the liquid.<\/p><p>The entire package is incredibly distinctive, innovative and memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f046b45 elementor-widget elementor-widget-image\" data-id=\"f046b45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/omjo-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-470103\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/omjo-1-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/omjo-1-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/omjo-1-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/omjo-1-768x768.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/omjo-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a00d3 elementor-widget elementor-widget-text-editor\" data-id=\"48a00d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What technical challenges did you need to overcome to manufacture the packaging, if any?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a1b86 elementor-widget elementor-widget-text-editor\" data-id=\"09a1b86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finding a supplier to produce the bespoke stopper was challenging. We approached ten suppliers around the world before we found one who would be prepared to push boundaries in order to create the exact colour, texture and weight of the stopper design. Our Head of Production, Anita Burrough, persevered in finding the perfect supplier for the stopper, and then ran a series of trials with them until the stopper was also perfect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145d4ef elementor-widget elementor-widget-text-editor\" data-id=\"145d4ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What reactions have you had from customers?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69df4fc elementor-widget elementor-widget-text-editor\" data-id=\"69df4fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our client, Jinding, is delighted with both the design and the response from customers, saying:<\/p><p>\u201c<em>Thank you Denomination! Cape Hauy wouldn\u2019t have been possible without your creativity, expertise, and commitment to this project. We\u2019re grateful for the partnership with you and can\u2019t wait to see what else we can achieve together<\/em>.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4aca09 elementor-widget elementor-widget-image\" data-id=\"d4aca09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/5-Cape-Hauy-Laydown-Box-1-792x1024.jpg\" class=\"attachment-large size-large wp-image-470105\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/5-Cape-Hauy-Laydown-Box-1-792x1024.jpg 792w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/5-Cape-Hauy-Laydown-Box-1-232x300.jpg 232w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/5-Cape-Hauy-Laydown-Box-1-768x993.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/5-Cape-Hauy-Laydown-Box-1.jpg 928w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3633c0b elementor-widget elementor-widget-text-editor\" data-id=\"3633c0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Design Studio: Denomination<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/vogis.gin\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6e140 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"8b6e140\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        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https:\/\/easyfairsassets.com\/sites\/61\/2025\/06\/Cape-Hauy-Article-cover-photo-768x445.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de www.industries-cosmetiques.fr<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500559 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/northcote-unveils-new-spray-cleaner-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE.png\" class=\"attachment-full size-full wp-image-500565\" alt=\"Paris Packaging Week | Northcote unveils new spray cleaner packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/northcote-unveils-new-spray-cleaner-packaging\/\" >\n\t\t\t\tNorthcote unveils new spray cleaner packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500519 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/market-monitor-spotlight-on-ultra-luxury-packaging-breaking-the-e5000-barrier\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png\" class=\"attachment-full size-full wp-image-500514\" alt=\"ultra-luxury packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/market-monitor-spotlight-on-ultra-luxury-packaging-breaking-the-e5000-barrier\/\" >\n\t\t\t\tMarket Monitor: Spotlight on ultra-luxury packaging breaking the \u20ac5,000 barrier\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500349 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png\" class=\"attachment-full size-full wp-image-500395\" alt=\"Innovation Awards spotlight | EZ ROTATE AIRLESS\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" >\n\t\t\t\tInnovation Awards spotlight | EZ ROTATE AIRLESS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500306 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/dr-squatch-enters-sun-care-with-mineral-spf-30-aerosol-spray\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach.png\" class=\"attachment-full size-full wp-image-500309\" alt=\"Paris Packaging Week | Dr. Squatch enters sun care with mineral SPF 30 aerosol spray\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/dr-squatch-enters-sun-care-with-mineral-spf-30-aerosol-spray\/\" >\n\t\t\t\tDr. Squatch enters sun care with mineral SPF 30 aerosol spray\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500237 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/unilever-scores-big-with-fifa-world-cup-2026-personal-care-launches\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"903\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png\" class=\"attachment-full size-full wp-image-500276\" alt=\"Paris Packaging Week | Unilever scores big with FIFA World Cup 2026 personal care launches\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png 1742w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-300x156.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-768x398.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-1536x796.png 1536w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/unilever-scores-big-with-fifa-world-cup-2026-personal-care-launches\/\" >\n\t\t\t\tUnilever scores big with FIFA World Cup 2026 personal care launches\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500200 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-business-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/huda-beauty-returns-to-fragrance-with-a-collection-inspired-by-its-best-sellers\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png\" class=\"attachment-full size-full wp-image-500193\" alt=\"Huda Beauty EasyBak\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/huda-beauty-returns-to-fragrance-with-a-collection-inspired-by-its-best-sellers\/\" >\n\t\t\t\tHuda Beauty returns to fragrance with a collection inspired by its best-sellers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500153 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/04\/when-cosmetic-packaging-changes-its-face\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png\" class=\"attachment-full size-full wp-image-500148\" alt=\"Berlin Packaging Tottle Lab\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/04\/when-cosmetic-packaging-changes-its-face\/\" >\n\t\t\t\tWhen cosmetic packaging changes its face\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500113 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/awantys-transforms-semi-precious-stones-into-beauty-packaging-components\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png\" class=\"attachment-full size-full wp-image-500108\" alt=\"Awantys semi-precious packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/awantys-transforms-semi-precious-stones-into-beauty-packaging-components\/\" >\n\t\t\t\tAwantys transforms semi-precious stones into beauty packaging components\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cape Hauy is a whisky that conveys the unique character of Tasmania through its carefully crafted design. In this<\/p>\n","protected":false},"author":85,"featured_media":470075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Exclusive | Capturing Tasmania in Cape Hauy whisky packaging design","_seopress_titles_desc":"Cape Hauy is a whisky that conveys the unique character of Tasmania through its carefully crafted design. In this interview, Rowena Curlewis, Co-founder and CEO of Denomination, discusses how the island\u2019s distinctive landscape served as the foundation for a packaging concept that is both elegant and authentic. Through the use of natural materials, refined forms and purposeful storytelling, the design achieves a balance of innovation and tradition that reflects the brand\u2019s premium positioning.","_seopress_robots_index":"","footnotes":""},"categories":[396,123,394,138,901,124],"tags":[],"edition":[],"class_list":["post-470072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-drinks-en","category-innovation-en","category-luxury-en","category-speaker-en-2","category-trends-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/470072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=470072"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/470072\/revisions"}],"predecessor-version":[{"id":470338,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/470072\/revisions\/470338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/470075"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=470072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=470072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=470072"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=470072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}