{"id":470991,"date":"2025-06-19T14:26:12","date_gmt":"2025-06-19T12:26:12","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=470991"},"modified":"2025-06-19T14:28:58","modified_gmt":"2025-06-19T12:28:58","slug":"manuel-mathieu-parfums-or-the-art-of-creating-a-fragrance-brand","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2025\/06\/19\/manuel-mathieu-parfums-or-the-art-of-creating-a-fragrance-brand\/","title":{"rendered":"Manuel Mathieu Parfums, or the art of creating a fragrance brand"},"content":{"rendered":"<p>Launched in May 2025, Manuel Mathieu Parfums founded by the eponymous Haitian contemporary artist debuted with three fragrances. The scents come in sculptural flacons topped with glass caps.<\/p>\n<p>The fruit of an artistic project with <a id=\"menur2ld\" title=\"http:\/\/www.formesdeluxe.com\/iff\/\" href=\"http:\/\/www.formesdeluxe.com\/iff\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link IFF\">IFF<\/a> Perfumer Juliette Karagueuzoglou, Manuel Mathieu Parfums launched online in spring 2025 with a collection of three unisex scents said to explore the relationship between &#8220;emotion, dream, and identity&#8221;.<\/p>\n<p>&#8220;<em>I didn\u2019t start this project thinking I would create a brand!<\/em>&#8221; Haitian contemporary artist and brand Founder Manuel Mathieu tells <i>Formes de Luxe<\/i>. &#8220;<em>When I first met Juliette in Paris, our focus was on creating an olfactory experience, but I soon found myself increasingly captivated by the creative process. It led me to craft three\u2014and now four\u2014perfumes, as well as designing the fragrance bottles and secondary packaging<\/em>,&#8221; he explains. &#8220;<em>I see no difference between the juice, the bottle, and the secondary packaging; it\u2019s all part of the same artistic gesture<\/em>.&#8221;<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"627\" height=\"90\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe.png\" alt=\"formes de luxe\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe.png 627w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe-300x43.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><br \/>\n            <a href=\"https:\/\/www.formesdeluxe.com\/article\/manuel-mathieu-parfums-or-the-art-of-creating-a-fragrance-brand.65007?\" target=\"_blank\" role=\"button\" rel=\"noopener\"><br \/>\n            \t\t\tREAD THE FULL ARTICLE AT FORME DE LUXE<br \/>\n                    <\/a><\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/parispackagingweek\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/adfpcdpld\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/parispackagingweek\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h2>Share this article<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\tFacebook<br \/>\n\t\t\t\t\t\t\t\t\t\tTwitter<br \/>\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/p>\n<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n<h2>Subscribe to our newsletter<\/h2>\n<h2>The latest articles from Paris Packaging Week<\/h2>\n<p>            <a role=\"button\"><br \/>\n            \t\t\tSubscribe to our newsletter<br \/>\n                    <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in May 2025, Manuel Mathieu Parfums founded by the eponymous Haitian contemporary artist debuted with three fragrances. The scents come in sculptural flacons topped with glass caps. The fruit of an artistic project with IFF Perfumer Juliette Karagueuzoglou, Manuel Mathieu Parfums launched online in spring 2025 with a collection of three unisex scents said [&hellip;]<\/p>\n","protected":false},"author":1411,"featured_media":470560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Manuel Mathieu Parfums, or the art of creating a fragrance brand","_seopress_titles_desc":"Launched in May 2025, Manuel Mathieu Parfums founded by the eponymous Haitian contemporary artist debuted with three fragrances. The scents come in sculptural flacons topped with glass caps.","_seopress_robots_index":"","footnotes":""},"categories":[122,138],"tags":[],"edition":[],"class_list":["post-470991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-luxury-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/470991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1411"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=470991"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/470991\/revisions"}],"predecessor-version":[{"id":470996,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/470991\/revisions\/470996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/470560"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=470991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=470991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=470991"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=470991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}