{"id":477956,"date":"2025-07-29T10:53:43","date_gmt":"2025-07-29T08:53:43","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=477956"},"modified":"2025-07-29T16:21:19","modified_gmt":"2025-07-29T14:21:19","slug":"hybrid-beauty-makes-its-mark-on-make-up-packaging-design-trends","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2025\/07\/29\/hybrid-beauty-makes-its-mark-on-make-up-packaging-design-trends\/","title":{"rendered":"Hybrid beauty makes its mark on make-up packaging design trends"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"477956\" class=\"elementor elementor-477956 elementor-477928\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hybrid beauty makes its mark on make-up packaging design trends<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2025\/07\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 29, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging\u2014often driven by masstige brands in Asia\u2014that luxury players in the West will be sure to capitalize on.\u00a0<em>Formes de Luxe<\/em>\u00a0identifies the packaging trends that are leading the charge in the make-up space.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brands are exploring the limits of &#8216;precious&#8217; detailing in cases embossed with shiny gold or silver metal. A recent Yves Saint Laurent lip collections in oils or inks is one example. Others include packs made of worked glass: Absolue fluid foundation by Lanc\u00f4me, or adorned with jewels as in the limited-edition Pillow Talk by Charlotte Tilbury.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57829aa elementor-widget elementor-widget-image\" data-id=\"57829aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"627\" height=\"90\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe.png\" class=\"attachment-large size-large wp-image-349646\" alt=\"formes de luxe\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe.png 627w, https:\/\/easyfairsassets.com\/sites\/61\/2024\/02\/formes-fde-luxe-300x43.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" 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https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/07\/Article-website-Hybride-makeup.png\" class=\"attachment-full size-full wp-image-477950\" alt=\"Hybride makeup\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/07\/Article-website-Hybride-makeup.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/07\/Article-website-Hybride-makeup-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/07\/Article-website-Hybride-makeup-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" 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data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514031 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/22\/poco-vino-is-focusing-on-sparkling-wines-with-nine-new-vintages\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5.png\" class=\"attachment-full size-full wp-image-514023\" alt=\"Poco Vino Article\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/22\/poco-vino-is-focusing-on-sparkling-wines-with-nine-new-vintages\/\" >\n\t\t\t\tPoco Vino is focusing on sparkling wines with nine new vintages\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514012 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/22\/for-halloween-bottles-of-liqueur-take-on-a-ghostly-appearance\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4.png\" class=\"attachment-full size-full wp-image-514005\" alt=\"Halloween Bottle article\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/22\/for-halloween-bottles-of-liqueur-take-on-a-ghostly-appearance\/\" >\n\t\t\t\tFor Halloween, bottles of liqueur take on a ghostly appearance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-513959 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/21\/dom-perignon-entrusts-its-bottles-to-damien-hirst\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2.png\" class=\"attachment-full size-full wp-image-513955\" alt=\"Dom P\u00e9rignon\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/21\/dom-perignon-entrusts-its-bottles-to-damien-hirst\/\" >\n\t\t\t\tDom P\u00e9rignon entrusts its bottles to Damien Hirst\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-513733 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-beauty-en category-business-en category-design-en category-drinks-en category-event-news category-event-news-en category-innovation-en category-luxury-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/15\/press-release-all-eyes-on-paris-as-registration-opens-for-paris-packaging-weeks-biggest-edition-yet\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1001\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg\" class=\"attachment-full size-full wp-image-513739\" alt=\"Paris Packaging Week 2027\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg 1001w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-768x768.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/15\/press-release-all-eyes-on-paris-as-registration-opens-for-paris-packaging-weeks-biggest-edition-yet\/\" >\n\t\t\t\tPress release | All eyes on Paris as registration opens for Paris Packaging Week\u2019s biggest edition yet\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510838 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-beauty-en category-design-en category-drinks-en category-event-news category-event-news-en category-innovation-en category-luxury-en edition-paris-packaging-week-2026\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/press-release-paris-packaging-week-innovation-awards-2027-new-jury-co-chairs-champion-bold-ideas-fresh-perspectives-and-the-next-generation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png\" class=\"attachment-full size-full wp-image-512514\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/press-release-paris-packaging-week-innovation-awards-2027-new-jury-co-chairs-champion-bold-ideas-fresh-perspectives-and-the-next-generation\/\" >\n\t\t\t\tPress release | Paris Packaging Week Innovation Awards 2027: new jury co-chairs champion bold ideas, fresh perspectives and the next generation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-512498 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-business-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/lysol-warms-up-the-air-sanitiser-category-with-two-seasonal-scents\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"907\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png\" class=\"attachment-full size-full wp-image-512501\" alt=\"Paris Packaging Week | Lysol warms up the air sanitiser category with two seasonal scents\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png 1734w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-768x402.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-1536x803.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/lysol-warms-up-the-air-sanitiser-category-with-two-seasonal-scents\/\" >\n\t\t\t\tLysol warms up the air sanitiser category with two seasonal scents\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-512468 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-business-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/living-proof-turns-dry-shampoo-into-a-holiday-scent-moment-with-frosted-fig\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"907\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree.png\" class=\"attachment-full size-full wp-image-512482\" alt=\"Paris Packaging Week | Living Proof turns dry shampoo into a holiday scent moment with Frosted Fig\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree.png 1734w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree-768x402.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Shampoo-sec-a-la-figue-givree-1536x803.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/08\/living-proof-turns-dry-shampoo-into-a-holiday-scent-moment-with-frosted-fig\/\" >\n\t\t\t\tLiving Proof turns dry shampoo into a holiday scent moment with Frosted Fig\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510624 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-innovation-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/05\/exclusive-sundae-body-mists-bringing-a-playful-y2k-spirit-to-fragrance-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae.png\" class=\"attachment-full size-full wp-image-510627\" alt=\"Sundae\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/10\/05\/exclusive-sundae-body-mists-bringing-a-playful-y2k-spirit-to-fragrance-packaging\/\" >\n\t\t\t\tExclusive | Sundae body mists: Bringing a playful Y2K spirit to fragrance packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging\u2014often driven by masstige brands<\/p>\n","protected":false},"author":987,"featured_media":477950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Paris Packaging Week | Hybrid beauty makes its mark on make-up packaging design trends","_seopress_titles_desc":"Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging\u2014often driven by masstige brands in Asia\u2014that luxury players in the West will be sure to capitalize on. Formes de Luxe identifies the packaging trends that are leading the charge in the make-up space.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Paris Packaging Week | La beaut\u00e9 hybride s\u2019impose dans les tendances du packaging maquillage","_seopress_social_fb_desc":"Les cosm\u00e9tiques color\u00e9s revisitent, r\u00e9interpr\u00e8tent et red\u00e9finissent les attentes des consommateurs. Au-del\u00e0 des basiques, de nouvelles opportunit\u00e9s \u00e9mergent \u2014 souvent port\u00e9es par des marques masstige en Asie \u2014 que les acteurs du luxe occidentaux ne manqueront pas de saisir. Formes de Luxe d\u00e9crypte les tendances packaging qui fa\u00e7onnent l\u2019univers du maquillage.","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/61\/2025\/07\/Article-website-Hybride-makeup.png","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Paris Packaging Week | La beaut\u00e9 hybride s\u2019impose dans les tendances du packaging maquillage","_seopress_social_twitter_desc":"Les cosm\u00e9tiques color\u00e9s revisitent, r\u00e9interpr\u00e8tent et red\u00e9finissent les attentes des consommateurs. Au-del\u00e0 des basiques, de nouvelles opportunit\u00e9s \u00e9mergent \u2014 souvent port\u00e9es par des marques masstige en Asie \u2014 que les acteurs du luxe occidentaux ne manqueront pas de saisir. Formes de Luxe d\u00e9crypte les tendances packaging qui fa\u00e7onnent l\u2019univers du maquillage.","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/61\/2025\/07\/Article-website-Hybride-makeup.png","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[122,395,394,138,124],"tags":[],"edition":[],"class_list":["post-477956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-design-en","category-innovation-en","category-luxury-en","category-trends-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/477956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/987"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=477956"}],"version-history":[{"count":0,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/477956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/477950"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=477956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=477956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=477956"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=477956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}