{"id":487060,"date":"2025-10-20T17:01:47","date_gmt":"2025-10-20T15:01:47","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=487060"},"modified":"2025-10-29T14:05:12","modified_gmt":"2025-10-29T13:05:12","slug":"sonsie-bets-on-sustainability-as-the-industry-pulls-back","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2025\/10\/20\/sonsie-bets-on-sustainability-as-the-industry-pulls-back\/","title":{"rendered":"Sonsie bets on sustainability as the industry pulls back"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"487060\" class=\"elementor elementor-487060 elementor-487038\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sonsie bets on sustainability as the industry pulls back<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2025\/10\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 20, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As many beauty brands scale back their environmental commitments, Sonsie, the skincare line launched by Pamela Anderson, is choosing to put sustainability at the core of its strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recently appointed as head of Sonsie, Chemical Engineer and seasoned Entrepreneur Kailey Bradt is bringing fresh momentum to the skincare brand founded by Pamela Anderson. Drawing on her background in sustainable innovation, she has launched a standout first initiative: Adapt Cream, a multifunctional moisturizer packaged in a compostable jar made from Vivomer, a bio-based material that mimics plastic and is derived from the fermentation of plant waste. This move is part of a broader environmental strategy: Sonsie is certified plastic negative and promotes full transparency throughout its process, from production to point of sale.<\/p>\n<p><em>&#8220;I feel responsible to educate people that we do have a solution now that is the same quality as virgin plastic,\u201d<\/em> says Kailey Bradt. <em>&#8220;You\u2019ve got to touch and feel this thing. You wouldn\u2019t believe it\u2019s not plastic. I think we needed to show people that we can do better, and here\u2019s proof.&#8221;<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6e140 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"8b6e140\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.beautyindependent.com\/pamela-andersons-sonsie-bets-big-on-sustainability-as-other-brands-pull-back\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i 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https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/10\/Article-website-Sonsie.png\" class=\"attachment-full size-full wp-image-487054\" alt=\"Sonsie Pamela Anderson\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2025\/10\/Article-website-Sonsie.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/10\/Article-website-Sonsie-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2025\/10\/Article-website-Sonsie-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500113 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/awantys-transforms-semi-precious-stones-into-beauty-packaging-components\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png\" class=\"attachment-full size-full wp-image-500108\" alt=\"Awantys semi-precious packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/awantys-transforms-semi-precious-stones-into-beauty-packaging-components\/\" >\n\t\t\t\tAwantys transforms semi-precious stones into beauty packaging components\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500098 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/veuve-clicquots-packaging-collab-with-architect-of-joy-yinka-ilori\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png\" class=\"attachment-full size-full wp-image-500091\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/30\/veuve-clicquots-packaging-collab-with-architect-of-joy-yinka-ilori\/\" >\n\t\t\t\tVeuve Clicquot&#8217;s packaging collab with Architect of Joy Yinka Ilori\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500071 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/aptar-partners-with-clarins-on-a-bespoke-packaging-solution-for-the-double-serum-foundation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png\" class=\"attachment-full size-full wp-image-500063\" alt=\"Clarins Double Serum Foundation\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/aptar-partners-with-clarins-on-a-bespoke-packaging-solution-for-the-double-serum-foundation\/\" >\n\t\t\t\tAptar partners with Clarins on a bespoke packaging solution for the Double Serum Foundation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500031 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/the-new-captain-morgan-sliced-pack-is-now-available-in-ready-to-drink-cans\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png\" class=\"attachment-full size-full wp-image-500020\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/the-new-captain-morgan-sliced-pack-is-now-available-in-ready-to-drink-cans\/\" >\n\t\t\t\tThe new Captain Morgan Sliced pack is now available in ready-to-drink cans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500046 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/23\/quadpack-unveils-lotus-pod-the-next-generation-cooling-effect-applicator\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png\" class=\"attachment-full size-full wp-image-500030\" alt=\"Quadpack Lotus Pod\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/23\/quadpack-unveils-lotus-pod-the-next-generation-cooling-effect-applicator\/\" >\n\t\t\t\tQuadpack unveils Lotus Pod, the next-generation cooling-effect applicator\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500013 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/22\/remy-cointreau-updates-metaxa-look\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png\" class=\"attachment-full size-full wp-image-500000\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/22\/remy-cointreau-updates-metaxa-look\/\" >\n\t\t\t\tR\u00e9my Cointreau updates Metaxa look\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499966 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499935\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" >\n\t\t\t\tFrom handcrafted to heritage, how spirits are mining new design trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499952 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png\" class=\"attachment-full size-full wp-image-499924\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" >\n\t\t\t\tSaint James rings in 260th birthday with El\u00e9gance, a limited-edition rum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As many beauty brands scale back their environmental commitments, Sonsie, the skincare line launched by Pamela Anderson, is choosing<\/p>\n","protected":false},"author":987,"featured_media":487054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Sonsie bets on sustainability as the industry pulls back","_seopress_titles_desc":"As many beauty brands scale back their environmental commitments, Sonsie, the skincare line launched by Pamela Anderson, is choosing to put sustainability at the core of its strategy.","_seopress_robots_index":"","footnotes":""},"categories":[122,395,394,125,124],"tags":[],"edition":[],"class_list":["post-487060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-design-en","category-innovation-en","category-sustainability-en","category-trends-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/487060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/987"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=487060"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/487060\/revisions"}],"predecessor-version":[{"id":487067,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/487060\/revisions\/487067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/487054"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=487060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=487060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=487060"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=487060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}