{"id":499873,"date":"2026-04-14T16:39:39","date_gmt":"2026-04-14T14:39:39","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=499873"},"modified":"2026-04-14T16:57:45","modified_gmt":"2026-04-14T14:57:45","slug":"amika-launches-its-new-global-on-your-wavelength-campaign","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/","title":{"rendered":"Amika launches its new global \u201cOn your wavelength\u201d campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"499873\" class=\"elementor elementor-499873\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amika launches its new global \u201cOn your wavelength\u201d campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 14, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d4585 elementor-widget elementor-widget-text-editor\" data-id=\"18d4585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The haircare brand spotlights the intuitive connection between stylists and clients through a global campaign centered on understanding hair needs, delivering visible transformation, and reinforcing its professional salon heritage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Amika is unveiling a new global campaign called \u201cOn Your Wavelength,\u201d created to celebrate its salon heritage and professional credibility. The Brooklyn-born haircare brand wants to capture that moment when a stylist instinctively understands what hair needs, even when the client cannot quite put it into words.<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">To bring the concept to life, amika features its Lead Pro Educator, Rashuna Durham, who pairs four clients with treatments tailored to their hair type. The campaign highlights professional, inclusive and high-performing formulas, while showing how strong packaging and product presentation can help communicate performance, expertise and confidence at first glance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6e140 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"8b6e140\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.beautypackaging.com\/breaking-news\/amika-launches-on-your-wavelength-campaign\/?utm_campaign=BP+eNewsletter&#038;utm_medium=email&#038;_hsenc=p2ANqtz-8SIPhJzGnCzvJsqkfxCLwHRQvz_lnWPaY6N9ahPgDZb9QmtHx_n1AkIBBhhTyPpKZT_xjgph4l-kkLTUkX4rkoCpYBF9vP9FhTL2Iw8cZ9kYcMkoo&#038;_hsmi=412371417&#038;utm_content=412371417&#038;utm_source=hs_email\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">READ THE FULL ARTICLE AT BEAUTY  PACKAGING<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f6aa53\" data-id=\"8f6aa53\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/en\/ads\/horizontal-example\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png\" class=\"attachment-full size-full wp-image-499876\" alt=\"amika2\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Picture of <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our newsletter.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email adcress\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499873 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png\" class=\"attachment-full size-full wp-image-499876\" alt=\"amika2\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" >\n\t\t\t\tAmika launches its new global \u201cOn your wavelength\u201d campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499856 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png\" class=\"attachment-full size-full wp-image-499859\" alt=\"Innovation Awards spotlight | ALUWOOD\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" >\n\t\t\t\tInnovation Awards spotlight | ALUWOOD\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499835 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png\" class=\"attachment-full size-full wp-image-499838\" alt=\"Innovation Awards spotlight | The lantern of time\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" >\n\t\t\t\tInnovation Awards spotlight | The lantern of time\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499795 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499814\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499760 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-design-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png\" class=\"attachment-full size-full wp-image-499804\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/31\/old-spice-launches-super-mario-galaxy-movie-inspired-grooming-collection\/\" >\n\t\t\t\tOld Spice launches Super Mario Galaxy Movie-inspired grooming collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499713 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png\" class=\"attachment-full size-full wp-image-499707\" alt=\"Mac x Conner Ives\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/30\/conner-ives-reimagines-macs-viva-glam-in-an-impactful-limited-edition\/\" >\n\t\t\t\tConner Ives reimagines MAC&#8217;s Viva Glam in an impactful limited edition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499669 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png\" class=\"attachment-full size-full wp-image-499664\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/dom-perignon-banks-on-quiet-luxury-with-in-store-personalized-packaging\/\" >\n\t\t\t\tDom P\u00e9rignon banks on quiet luxury with in-store personalized packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499651 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png\" class=\"attachment-full size-full wp-image-499642\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/03\/24\/bollinger-unveils-its-2018-vintage\/\" >\n\t\t\t\tBollinger unveils its 2018 vintage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The haircare brand spotlights the intuitive connection between stylists and clients through a global campaign centered on understanding hair<\/p>\n","protected":false},"author":1553,"featured_media":499876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Amika launches its new global \u201cOn your wavelength\u201d campaign","_seopress_titles_desc":"The haircare brand spotlights the intuitive connection between stylists and clients through a global campaign centered on understanding hair needs, delivering visible transformation, and reinforcing its professional salon 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