{"id":502680,"date":"2026-07-27T16:07:23","date_gmt":"2026-07-27T14:07:23","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=502680"},"modified":"2026-07-27T16:08:13","modified_gmt":"2026-07-27T14:08:13","slug":"innovation-awards-spotlight-mascara-armani-vertigo-lift","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/27\/innovation-awards-spotlight-mascara-armani-vertigo-lift\/","title":{"rendered":"Innovation Awards spotlight | Mascara ARMANI Vertigo Lift"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"502680\" class=\"elementor elementor-502680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Innovation Awards spotlight | Mascara ARMANI Vertigo Lift<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 27, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p data-start=\"57\" data-end=\"398\"><strong data-start=\"57\" data-end=\"398\">In December 2025, our prestigious jury \u2014 featuring leading names including Chanel, Dior, PUIG, Interparfums, and many more \u2014 came together to evaluate the entries for the PCD Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week 2026.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9cf929 elementor-widget elementor-widget-image\" data-id=\"c9cf929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-1.png\" class=\"attachment-large size-large wp-image-502716\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-1-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8863604 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8863604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"label\"><strong>Please describe the brief for the pack. What were the objectives for the innovation project? What were the requirements and constraints?<\/strong><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc0b92 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbc0b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>The project brief was double, aiming to redefine the Armani mascara experience. The primary objective was to introduce a disruptive packaging design with a sculptural form, breaking away from previous brand conventions to project a more modern image to the consumer. This new shape had to be paired with an innovative brush capable of reaching every single lash.<\/p><p>The second core objective was a significant material innovation: creating the entire pack from Polypropylene (PP). This was a mandatory shift away from traditional materials like ABS, which are now restricted, requiring us to deliver a luxury aesthetic and feel within new sustainability and regulatory constraints.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb03039 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eb03039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>How did the pack fulfil the brief?\u00a0<\/strong><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b9bf0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f2b9bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>The pack fulfilled the brief by overcoming two major technical challenges:<\/p><p>1. Mastering Polypropylene for Luxury Design: The sculpted, thick-walled cap design presented a significant challenge in PP due to the high risk of sink marks and surface imperfections. The solution required a deep optimization of the injection molding process. Through meticulous adjustments to the mold design and a highly controlled cooling cycle, we were able to manage the material&#8217;s behavior and achieve a flawless, premium finish.<\/p><p>2. The &#8220;Infinity-Loop&#8221; Brush Innovation: The innovative brush was engineered to deliver on the promise of reaching every lash. Its unique twisted geometry is designed to coat the formula evenly around the bristles, capturing both short and long lashes from root to tip. It holds the optimal amount of product for dramatic impact, delivering up to +5mm in perceived length without clumping or flaking.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b4b5b elementor-widget elementor-widget-image\" data-id=\"c7b4b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-2.png\" class=\"attachment-large size-large wp-image-502718\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-2-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f729f21 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f729f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2ca3886 elementor-widget elementor-widget-text-editor\" data-id=\"2ca3886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-49a92b8 elementor-widget elementor-widget-text-editor\" data-id=\"49a92b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Why do you believe this pack deserves to win an Innovation Award?<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334ee69 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"334ee69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p data-start=\"2289\" data-end=\"2651\">This pack deserves the award for successfully merging sustainability with uncompromised luxury, by mastering a challenging mono-material PP design that is fully recyclable. It redefines makeup performance with its innovative &#8220;Infinity-Loop&#8221; brush, proving that eco-conception can elevate both the aesthetic and the user experience.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bd110 elementor-widget elementor-widget-image\" data-id=\"21bd110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-3.png\" class=\"attachment-large size-large wp-image-502720\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-3-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f443676 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f443676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2ca3886 elementor-widget elementor-widget-text-editor\" data-id=\"2ca3886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-49a92b8 elementor-widget elementor-widget-text-editor\" data-id=\"49a92b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-7a5731b elementor-widget elementor-widget-text-editor\" data-id=\"7a5731b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-7a5731b elementor-widget elementor-widget-text-editor\" data-id=\"7a5731b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Who did you work with on this project?<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e13f675 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e13f675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Suppliers : <br \/>Primary pack : ALBEA<br \/>Brush : SIMP\/ALBEA<br \/>Wiper : SIMP<\/p><p>Filling &amp; Packing : Usine L&#8217;Or\u00e9al de Lassigny (BRI)<\/p><p>L&#8217;Or\u00e9al team :<br \/>Dev produit : Perrine METIVIER<br \/>C&amp;A : Rafik KERBOUSSA<br \/>Pack engineering : Nicolas LINSALE<br \/>Tech Design : Ronan GUILLOUX<br \/>Pack usine BRI : Edouard DELESPIERRE<br \/>Qualif compatibility : MA\u00cbLYS UTARD<br \/>Advanced pack: Gianluca LA MONTANA<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26da48 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"a26da48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/en\/awards\/pcd-finalists-2026\/\" class=\"elementor-button-link elementor-button elementor-size-md elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">DISCOVER ALL PCD INNOVATION AWARD WINNERS HERE<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee721 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"efee721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/parispackweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span 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class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f6aa53\" data-id=\"8f6aa53\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/en\/ads\/horizontal-example\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1.png\" class=\"attachment-full size-full wp-image-502714\" alt=\"Mascara ARMANI Vertigo Lift\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"502680\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email adcress\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502680 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/27\/innovation-awards-spotlight-mascara-armani-vertigo-lift\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1.png\" class=\"attachment-full size-full wp-image-502714\" alt=\"Mascara ARMANI Vertigo Lift\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Armani-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/27\/innovation-awards-spotlight-mascara-armani-vertigo-lift\/\" >\n\t\t\t\tInnovation Awards spotlight | Mascara ARMANI Vertigo Lift\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502607 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/24\/the-pack-as-a-tribute-to-florence\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7.png\" class=\"attachment-full size-full wp-image-502602\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-7-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/24\/the-pack-as-a-tribute-to-florence\/\" >\n\t\t\t\tThe pack as a tribute to Florence\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502338 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-business-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/15\/aptar-beauty-brings-aat-aerosol-valve-production-to-the-u-s\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/APTAR-1.png\" class=\"attachment-full size-full wp-image-502341\" alt=\"APTAR (1)\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/APTAR-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/APTAR-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/APTAR-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/15\/aptar-beauty-brings-aat-aerosol-valve-production-to-the-u-s\/\" >\n\t\t\t\tAptar Beauty brings AAT aerosol valve production to the U.S.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502267 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/13\/evian-is-celebrating-200-years-of-youthfulness-with-a-collection-of-collectors-edition-packs-inspired-by-wimbledon\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-5.png\" class=\"attachment-full size-full wp-image-502263\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-5.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-5-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/13\/evian-is-celebrating-200-years-of-youthfulness-with-a-collection-of-collectors-edition-packs-inspired-by-wimbledon\/\" >\n\t\t\t\tevian\u00ae is celebrating 200 years of youthfulness with a collection of collector\u2019s edition packs inspired by Wimbledon\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502250 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/13\/old-pulteney-releases-20000-whisky-its-oldest-expression-to-date\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4.png\" class=\"attachment-full size-full wp-image-502246\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Article-website-4-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/13\/old-pulteney-releases-20000-whisky-its-oldest-expression-to-date\/\" >\n\t\t\t\tOld Pulteney releases \u00a320,000 whisky, its oldest expression to date\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502207 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-en category-aerosols-dispensing category-business-en category-design-en category-sustainability-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/10\/native-reformulates-its-deodorant-spray-with-a-propellant-free-formula\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/NATIVE.png\" class=\"attachment-full size-full wp-image-502209\" alt=\"Paris Packaging Week | Native reformulates its deodorant spray with a propellant-free formula\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/NATIVE.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/NATIVE-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/NATIVE-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/10\/native-reformulates-its-deodorant-spray-with-a-propellant-free-formula\/\" >\n\t\t\t\tNative reformulates its deodorant spray with a propellant-free formula\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502123 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/08\/louis-vuittons-flower-monogram-inspires-lip-pencils-and-e400-beauty-pencil-sharpener\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Louis-Vuitton-Beauty.png\" class=\"attachment-full size-full wp-image-502118\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Louis-Vuitton-Beauty.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Louis-Vuitton-Beauty-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Louis-Vuitton-Beauty-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/08\/louis-vuittons-flower-monogram-inspires-lip-pencils-and-e400-beauty-pencil-sharpener\/\" >\n\t\t\t\tLouis Vuitton\u2019s flower monogram inspires lip pencils and \u20ac400 beauty pencil sharpener\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-502051 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en category-beauty-en category-business-en category-design-en category-drinks-en category-event-news-en category-event-news category-innovation-en category-luxury-en category-speaker-en-2 category-sustainability-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/06\/press-release-entries-for-the-future-leaders-programme-are-now-open\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5.png\" class=\"attachment-full size-full wp-image-501963\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/07\/Untitled-11-juin-2026-a-10.07.20-5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/07\/06\/press-release-entries-for-the-future-leaders-programme-are-now-open\/\" >\n\t\t\t\tPress Release | Entries for the Future Leaders programme are now open!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In December 2025, our prestigious jury \u2014 featuring leading names including Chanel, Dior, PUIG, Interparfums, and many more \u2014<\/p>\n","protected":false},"author":1553,"featured_media":502714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Innovation Awards spotlight | Mascara ARMANI Vertigo Lift","_seopress_titles_desc":"The project brief had a dual objective: to redefine the Armani mascara experience while reinforcing the brand's modern and premium image. It combined a disruptive, sculptural packaging design that broke away from previous brand conventions with an innovative brush engineered to reach every single lash for enhanced application and performance.","_seopress_robots_index":"","footnotes":""},"categories":[101,121,120],"tags":[],"edition":[],"class_list":["post-502680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-design-2","category-innovation-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/502680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1553"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=502680"}],"version-history":[{"count":4,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/502680\/revisions"}],"predecessor-version":[{"id":502724,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/502680\/revisions\/502724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/502714"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=502680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=502680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=502680"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=502680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}