{"id":504012,"date":"2026-08-11T10:07:52","date_gmt":"2026-08-11T08:07:52","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=504012"},"modified":"2026-08-11T10:08:14","modified_gmt":"2026-08-11T08:08:14","slug":"innovation-awards-spotlight-natulim-ker-body-wash-hand-wash-shampoo","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/11\/innovation-awards-spotlight-natulim-ker-body-wash-hand-wash-shampoo\/","title":{"rendered":"Innovation Awards spotlight | Natulim K\u0113r &#8211; Body Wash, Hand Wash, Shampoo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"504012\" class=\"elementor elementor-504012\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Innovation Awards spotlight | Natulim K\u0113r &#8211; Body Wash, Hand Wash, Shampoo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/08\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 11, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p data-start=\"57\" data-end=\"398\"><strong>In December 2025, our prestigious jury \u2014 featuring leading names including L&#8217;Or\u00e9al, Coty, European Aerosol Federation (FEA)<\/strong><strong>, Unilever International, and many more \u2013 came together to evaluate the entries for the ADF Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week 2026.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9cf929 elementor-widget elementor-widget-image\" data-id=\"c9cf929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2.png\" class=\"attachment-large size-large wp-image-504016\" alt=\"Innovation Awards spotlight | Natulim K\u0113r - Body Wash, Hand Wash, Shampoo\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb03039 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eb03039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>How did the pack fulfil the brief?<\/strong><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b9bf0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f2b9bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Natulim is addressing this challenge with an innovative approach. Recognised for its advancements with laundry sheets, Natulim is now the first brand in Spain to introduce MEADOW KAPSUL\u2122 technology at scale. This packaging system features an aluminium can paired with a durable, reusable dispenser, providing genuine circularity without trade-offs. With new offerings like body wash, hand wash, and shampoo in this format, Natulim K\u0113r transforms refilling from a chore into a pleasant experience, making sustainability both user-friendly and visually appealing.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8863604 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8863604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"label\"><strong>Please describe the concept you are entering. What does it do? What problem does it solve? Where are its potential applications?<\/strong><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc0b92 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbc0b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>The MEADOW KAPSUL\u2122 system is an innovative, ready-to-use packaging solution where users insert a pre-filled aluminium can into a reusable dispenser for quick, spill-free replacement, avoiding contamination and inconvenience. Its intuitive, twist-to-open mechanism produces a distinctive &#8216;pop&#8217; sound, signalling freshness and making each refill enjoyable. Both parts are designed to integrate seamlessly with existing infrastructure, as MEADOW KAPSUL\u2122 acts as an ingredient in product manufacturing, enhancing the end user experience.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b4b5b elementor-widget elementor-widget-image\" data-id=\"c7b4b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-1.png\" class=\"attachment-large size-large wp-image-504020\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-1-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f729f21 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f729f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2ca3886 elementor-widget elementor-widget-text-editor\" data-id=\"2ca3886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-49a92b8 elementor-widget elementor-widget-text-editor\" data-id=\"49a92b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Please give as much detail as possible on how the pack represents an improvement in sustainability impact.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334ee69 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"334ee69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Using a familiar beverage can format, the system enables rapid adoption for a wide range of liquid and creamy products. Aluminium cans offer excellent protection, preserve freshness, and are highly recyclable \u2014 achieving recycling rates of 75%, with no degradation in material quality. Natulim K\u0113r launched this system in Spain in October 2025, leveraging Meadow\u2019s robust supply chain and partners.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bd110 elementor-widget elementor-widget-image\" data-id=\"21bd110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-3.png\" class=\"attachment-large size-large wp-image-504018\" alt=\"Innovation Awards spotlight | Natulim K\u0113r - Body Wash, Hand Wash, Shampoo\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-3-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a34aee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a34aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2ca3886 elementor-widget elementor-widget-text-editor\" data-id=\"2ca3886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-49a92b8 elementor-widget elementor-widget-text-editor\" data-id=\"49a92b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Why do you believe this pack deserves to win an Innovation Award?<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c09a7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"83c09a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Natulim K\u0113r demonstrates how distinctive branding, paired with MEADOW KAPSUL\u2122 technology, can deliver a delightful experience for consumers. Disruptive yet beautifully simple, it sets a new standard \u2014 proving that scalable sustainable packaging is not just possible, but already a reality.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f443676 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f443676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2ca3886 elementor-widget elementor-widget-text-editor\" data-id=\"2ca3886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-49a92b8 elementor-widget elementor-widget-text-editor\" data-id=\"49a92b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-7a5731b elementor-widget elementor-widget-text-editor\" data-id=\"7a5731b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-7a5731b elementor-widget elementor-widget-text-editor\" data-id=\"7a5731b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Who did you work with on this project?<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e13f675 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e13f675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>This breakthrough pack was made possible using MEADOW KAPSUL\u2122 technology \u2014 a user-friendly system that establishes new standards for sustainable packaging.<\/p><p>\u2022 Ball Corporation facilitated advanced aluminium can printing through CanXLab, transforming the can into a high-definition platform for enhanced brand storytelling and shelf presence.<\/p><p>\u2022 Stephen Gould collaborated with Natulim to create a custom dispenser featuring a transparent base, delivering both functionality and visual appeal.<\/p><p>\u2022 Fillsy implemented the first European cosmetics filling line using cans, effectively addressing supply chain challenges to support scalable, production-ready formats.<\/p><p>\u2022 Natulim, the brand owner, adopted the MEADOW KAPSUL\u2122 system to enter a new category with a circular format that has received positive consumer response.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26da48 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"a26da48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.parispackagingweek.com\/en\/awards\/adf-finalists-2026\/\" class=\"elementor-button-link elementor-button elementor-size-md elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">DISCOVER ALL ADF INNOVATION AWARD WINNERS 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href=\"https:\/\/www.parispackagingweek.com\/en\/ads\/horizontal-example\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2.png\" class=\"attachment-full size-full wp-image-504016\" alt=\"Innovation Awards spotlight | Natulim K\u0113r - Body Wash, Hand Wash, Shampoo\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"504012\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email adcress\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506964 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/28\/exclusive-the-glenrothes-51-crafting-a-packaging-experience-for-a-rare-whisky\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4.png\" class=\"attachment-full size-full wp-image-509910\" alt=\"Glenrothes Orchid4\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4.png 1800w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-1536x1024.png 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-768x512.png 768w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 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alt=\"Paris Packaging Week | Doctor Aromas brings fine-fragrance standards to dog grooming with new aerosol line\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/09\/11\/doctor-aromas-brings-fine-fragrance-standards-to-dog-grooming-with-new-aerosol-line\/\" >\n\t\t\t\tDoctor Aromas brings fine-fragrance standards to dog grooming with new aerosol line\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In December 2025, our prestigious jury \u2014 featuring leading names including L&#8217;Or\u00e9al, Coty, European Aerosol Federation (FEA), Unilever International,<\/p>\n","protected":false},"author":1553,"featured_media":504016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Innovation Awards spotlight | Natulim K\u0113r - Body Wash, Hand Wash, Shampoo","_seopress_titles_desc":"Natulim is addressing this challenge with an innovative approach. Recognised for its advancements with laundry sheets, Natulim is now the first brand in Spain to introduce MEADOW KAPSUL\u2122 technology at scale. This packaging system features an aluminium can paired with a durable, reusable dispenser, providing genuine circularity without trade-offs.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Innovation Awards spotlight | Natulim K\u0113r - Body Wash, Hand Wash, Shampoo","_seopress_social_fb_desc":"Natulim is addressing this challenge with an innovative approach. Recognised for its advancements with laundry sheets, Natulim is now the first brand in Spain to introduce MEADOW KAPSUL\u2122 technology at scale. This packaging system features an aluminium can paired with a durable, reusable dispenser, providing genuine circularity without trade-offs.","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2.png","_seopress_social_fb_img_attachment_id":504016,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":626,"_seopress_social_twitter_title":"Innovation Awards spotlight | Natulim K\u0113r - Body Wash, Hand Wash, Shampoo","_seopress_social_twitter_desc":"Natulim is addressing this challenge with an innovative approach. Recognised for its advancements with laundry sheets, Natulim is now the first brand in Spain to introduce MEADOW KAPSUL\u2122 technology at scale. This packaging system features an aluminium can paired with a durable, reusable dispenser, providing genuine circularity without trade-offs.","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Natulim-2.png","_seopress_social_twitter_img_attachment_id":504016,"_seopress_social_twitter_img_width":1200,"_seopress_social_twitter_img_height":626,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[471,104,394],"tags":[],"edition":[],"class_list":["post-504012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerosols-dispensing-en","category-aerosols-dispensing","category-innovation-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/504012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1553"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=504012"}],"version-history":[{"count":4,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/504012\/revisions"}],"predecessor-version":[{"id":504024,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/504012\/revisions\/504024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/504016"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=504012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=504012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=504012"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=504012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}